How to look at the net red economy? Revealing Chengdus net red production line from the vegetarian to the net red is the fastest 1 months. Xue Yongfeng, a senior analyst at Analysys think tank, is a new business model emerging along with the development of entertainment industry. In the early period, the threshold of this industry is relatively low. In the later period, the professional threshold will become higher and higher. Zhang Zhenggang, the Secretary General of the mobile Internet in Chengdu high tech Zone, said that the net red economy surpassed the traditional first production flow, and then the flow of business into cash model, one by one individual itself is based on the personality characteristics of IP resources. Micro-blog circle powder, Taobao sells, relying on this way, many net red embarked on the road of becoming rich. Nowadays, with the rise of webcast, more and more net red has entered our field of vision. Singing and dancing on live platforms, even chatting with netizens, they receive tens of thousands of dollars worth of gifts every month. In response, some netizens said, I earn more than I do at home. I also want to be a net red! How can you become a net red? How much can net red make? What is the way to go in the future? In this regard, we interviewed several net Red Companies in Chengdu and investigated the net red hatching and brokerage companies, trying to restore the whole net red production line. market Net live revenue of 30 billion 400 million yuan Data show that in 2017, Chinas network performance (Live) market overall revenue of 30 billion 450 million yuan, the network of 422 million people live, the annual growth rate of 22.6%. Many young people took advantage of the live broadcast boom and became a network anchor of over 10000 people. In fact, behind these popular network anchors, quite a few of them rely on the careful packaging of professional brokers. Recently, reporters also visited the net red brokerage company in Chengdu to understand the whole process from a vegetarian (ordinary person) to net red. A network of red packaging companies located in Qingyang, Chengdu, is equipped with professional recording studios, makeup rooms and dance rooms, as well as more than 20 elaborately decorated live rooms. In the dance room, several tall artists are doing physical training. In the studio, several young girls are broadcasting live on the phone. The companys chief operating officer, Shao Shudong, introduced 1189 artists in less than a year since it was founded in June, and this is only one of Chengdus many network red brokers. The rate of red stream loss is 70% higher than that of three months. From the Su Ren to the net red anchor, it needs to go through a rough process. All entertainers entering the net red brokerage company need to undergo rigorous interviews and screening. Shao Shudong, the head of the company, said that the company will examine their five senses, character and talent. People who have good features, cheerful character and a certain talent are possible to become a contract artist. Li Xu, another head of the company, proposed a multidimensional measure of the artists own conditions, including language, communication, knowledge, knowledge of society, and even understanding of life, rather than a pure look. The company is only the first step. After these latent newcomers come in, the company will focus on the training and packaging of them, and set up basic courses such as wear and makeup design. From a vegetarian to a host, it usually takes 3 months. It takes only 1 months to learn faster. Shao Shudong said. The official selection of these companies will be broadcast at least 3 hours a day, even 6-7 hours a day. It is understood that the source of the new entry network anchors income is mainly based on Netizens reward, but the early income is also very unstable. Some of the anchors will be abandoned because of a decrease in revenue for a period of time, so the anchors mobility is also very large. Luo Wenjun said that today everyone can be a host, but it is not an easy thing to be a network red anchor, and the applicant who comes to the company can stick to only about 10%. Perseverance and perseverance must be maintained. Only the anchors of high EQ can be done for a long time. The current situation of high loss rate, Li Xu also has a deep understanding. Our company can really stick to it, and only a few people are at the front end. After three months of internship, only 30% of them remain, that is to say, the elimination rate is as high as 70%. What kind of host is the high EQ? Luo Wenjun believes that the most important thing is to regard fans as friends. And fans find a common point of conversation, people like your character, chat happy, will follow up consumption. If the anchor is just holding a gift, its not going to be long. Shao Shudong mentioned that some of the hostess will usually prepare some small gifts for the fans, make small biscuits and send them to all the fans, and weave a scarf for the fans in the Northeast in winter. A long way to go and a sense of distance is more conducive to the interaction between anchor and fans. Income gifts and platforms, companies 550 points over 6 into anchor month income of 1-2 million To the outside world, the best wonder is how much money can net red earn? How do the packaging companies make a profit behind them? In this regard, Luo Wenjun said that the company is currently active in more than two thousand online Red anchors on line, the monthly income of 1-2 million is more than 60%, followed by 4-8 million, only a few thousand yuan or more than 80 thousand yuan are a few, and the monthly income of millions of yuan is more rare. Of course, there are also lucky elements. Some anchors will meet very generous fans, and the gifts are tens of thousands of dollars. According to him, under the direct broadcast mode, the companys main revenue pattern is divided. The general rule is that the anchor receives a gift, the platform is divided into 30%-50%, and the economic company is divided into 10%-15%, with a minimum of 5%. The owner of the anchor is divided into 40%-50%. Depending on the platform, there may be a slight difference in proportion. If there is a full range of network red packaging companies are slightly different. Shao Shudong described the company as an early stage brokerage company entertainer and a late stage entertainer company. He introduced that the former company was responsible for curriculum training of its artists and business contacts, and the cost was borne by the company. Later, when the anchors have a certain degree of concern and fans, they can receive advertising, promote products and other commercial activities, and then divide them into companies. Investigation on the survival sample of Chengdu net red Live one hour and 3000 yuan Meat face Fairy Occupation: full time network anchor age: 23 years old fans: 1 million + monthly income: 3-4 yuan. With a well-designed makeup, set up three feet, adjust the location of the phone lens, open live software...... Every weekend, the Internet anchor meat face Fairy will interact with netizens on the live platform. The 23 year old Leshan girl has been a network anchor since 2016, and now has accumulated about 1000000 fans. She told reporters, just beginning to live 2 hours a day, mainly chatting with fans, singing, first months earned six thousand or seven thousand yuan, second months more than 10000, the first half of the first half of the live platform to collect gifts to earn money. Today, the promotion of new media has become her main source of income. A live broadcast of live activity under 1 hours can earn 2000-3000 yuan. A live broadcast of 9 hours and 2 months to receive a gift of 60 thousand yuan Laugh and laugh Age: 22 year old occupation: full time network anchor fans: single platform 200 thousand month income: 30 thousand yuan. The Acting professional smile is pretty good, and has been broadcast since the sophomore year. At first, it was just entertainment, after graduation, after a friend introduced to a platform to be a full-time network anchor, by collecting gifts between the live room, two months made 60 thousand. After having tasted the sweetness, he began to plan the live broadcast carefully. Sometimes its singing, some are about food and tourism. On the street, the beautiful little sister was accosted, and a little signal for the male fans. It was a small gift in the studio. Laughing and laughing, he said that at this stage, the goal is to live more fans and accumulate fans. Enough fans will try to transform again. Earn 3000 yuan a month and make up the money. Sydney Age: 23 year old occupation: fans of part-time beauty makeup bloggers: micro-blog 10 thousand + monthly income: 3000 yuan. 95 after the Chengdu girl Sydney started a media company, she also worked part-time as a beauty blogger. Since February this year, micro-blog has been writing articles on beauty makeup and sharing beauty makeup on micro-blog. In less than 2 months, it has attracted more than 10 thousand fans. In the beautiful makeup blogger that is in contact with oneself, 70%-80%s family condition is very good, because making beautiful makeup blogger is very much invested, skin care products, cosmetics, SLR camera and so on need to pay their own money. She told reporters that the main channel for beauty bloggers to make money is product promotion. Micro-blog, a senior beauty blogger, pushes a product up to several thousand dollars. And now she is making a promotion price of around 1000 yuan on micro-blog. There is no money to make 3000 yuan a month. Sydney said: the biggest change you have brought to yourself after this line, a friend who has not been connected for a long time, will find my contact, call to consult, and let me recommend cosmetics. My next plan is to cooperate with the live broadcasting platform, and more beauty videos will be launched. Source: Zhu Xiaodong, editor in charge of Huaxi Metropolis Daily: _NBJS6126 In the beautiful makeup blogger that is in contact with oneself, 70%-80%s family condition is very good, because making beautiful makeup blogger is very much invested, skin care products, cosmetics, SLR camera and so on need to pay their own money. She told reporters that the main channel for beauty bloggers to make money is product promotion. Micro-blog, a senior beauty blogger, pushes a product up to several thousand dollars. And now she is making a promotion price of around 1000 yuan on micro-blog. There is no money to make 3000 yuan a month.