It is hard to imagine that in the current market environment, there were many sunshine dishes last week, and even some items even appeared in the rain. These robbed projects are not going to stock the three or four line cities, but the real core cities such as Beijing and Shanghai. Among them, there are only one million yuan or more apartments in Shanghai, and Beijings 2 million yuan starting demand only. According to the Beijing Youth Daily reporter investigation, the reason why the robbing house phenomenon, the most important reason is that the developer has given the unexpected price, in which the special house in Beijing is again on the field. Three cities have many new daylight Last week, there was a small upsurge in the property market in Beijing, Shanghai and around Beijing. The highest number of Shanghai, several high-end real estate in April after the choice of opening, the price of 80 thousand yuan, the total price of more than 10 million yuan to the first day of the new market. Expensive house, actually like selling just need speed, almost all the core areas of high-end real estate needs to shake recognition, some of the real estate in the sign of the difficulty is no less than new stock. The most representative number is the three phase of Jinmao Prefecture, Daning, Shanghai. The project is located in the Jingan Daning green plate, is a high-end residential project of Jinmao in Shanghai, the last weekend, the selection of the opening, a total of 382 sets of housing, the area of 112 square meters of -203 square meters of three homes, four dwelling units. It is understood that the average selling price of the project is 93 thousand and 800 yuan / square meter. On the day of opening, there were more than 750 groups of buyers who came to the house. Only for this project, developers can repay 5 billion 800 million yuan. Not only that, according to the China Securities newspaper, Shanghai medium grain front beach one opened in the morning of April 23rd, 437 sets of about 85 thousand yuan per square meter, 90 to 130 square meters, the total price of 7 million to 13 million yuan, a total of 3127 groups of buyers to recognize the involvement of the rocking number (1 million yuan + funds + funds to prove 2 million 850 thousand Yuan), nearly 8 times to recognize. Similarly, daylight also has some earlier XinDa Taihe Shanghai yard. The project opened at Yaohao in April 17th, and the 376 housing sources identified 611 groups of buyers. The price was 82827-128941 yuan / square meter, which was sold out on the opening day. Not only in Shanghai, on Saturday, it was a rainy day, but I love my brokers brokers who have been living live in a circle of friends to live in a big factory housing project. Beginning in the evening of April 20th, intermediary brokers and project salesmen spread the news of big factories queuing for the night in a number of real estate WeChat groups. According to the sales staff in the WeChat group scattered news and photos show, big factory good morning Beijing project, from the 20 night began the night line, 21 morning at 8 oclock to launch 300 sets of rooms, queues more than 600 people. The broker said that the Beijing project was a large factory residence in the morning, but only a Chao Bai river was separated from the Tongzhou core area, and the future traffic improvement would increase the value of the region. At present, the unit price is different from the payment method, between 15 thousand and 20 thousand yuan, and 15% off of the total purchase price. Even if there is no qualification for buying a house, you can buy it. From the date of purchase, developers will help find special tax places, 3300 yuan a year, three yuan 9900 yuan, three years will be able to sign the net. And these three years can also help buyers to rename their names free of charge. In addition to the price advantage, the project is still a quasi - present house, the broker said, in addition to the year by the end of this year, for two years in advance. The enthusiasm of ring Beijing also seems to be transmitted to Beijing. The spring breeze project of K2 ten in Tongzhou is on the second day after the big factory rob the house, that is, the opening of last weekend. Similar to Dachang good morning in Beijing, I love my brokers who started working with WeChat, micro-blog and other channels. Scene video shows that the house and outside of the sales office are full of house buyers, and the sales office has taken a limit of current measures. Beiqing reporter then asked the intermediary agent for the news, the reply is that the project opened 30 minutes sold out, however, some of the buyers may not have the qualification of buying a house, there is a possibility of retirement, if interested, will help to register the leak. It was all over the weekend that three cities in Beijing, Shanghai and Langfang were in the big factories. The special room is on the ground According to the investigation by Beiqing Bao reporter, the most important point is that the price has dropped. Take Shanghai for example, the hot sales of Daning Jinmao Mansion, mainly because the project is in the central and central plate of scarce land supply, 93 thousand and 800 yuan / square meter price is lower than the market expectations, so it is more popular. Shanghai Zhongyuan Real estate market analyst Lu Wenxi said that Daning Jinmao Mansion Project is the benchmark in the region, the market for the project is expected to be 100 thousand + posture, the final 94 thousand yuan is lower than the market expectations. The most important reason for the sale of Dachang and Tongzhou is price concessions. Big factory good morning Beijing after the lowest discount price of 15 thousand yuan / square meters, quasi present housing is even lower than the price of 17 thousand yuan in the same area, refresh the regional new low, and Tongzhous K2 ten li spring breeze is similar. As a development enterprise, a person in charge of the pomegranate group said in an interview with the Beiqing newspaper reporter that the opening of the project weekend was mainly a group buying activity, and the participation in the group purchase could be reduced by 500 thousand yuan. The preferential housing and the discount of 2000 yuan per day could be enjoyed for the 20 thousand yuan meeting. The project only took out No. 7 building at present. The set of preferential, a series of discounts added, after the discount price of about 26 thousand yuan / square meters, the main 80 square meters of the two bedroom and 91 square meters through the three bedroom. The discount price of 26 thousand yuan has been greatly improved compared to the 37 thousand yuan / square meter publicity at the end of last year. The person in charge told the Beiqing Bao reporter that the special offer room discount only targeted at building 7, and it was difficult to have any later. The reason for the special offer is mainly because the building No. 7 is adjacent to the house, which is a special sales case. In this regard, the market people believe that developers have been in the price of pre-sale card and market game, because many of the pre sale price is not expected, developers lack of sales momentum. But after some time, the long-term backlog of some high-end projects of developers has not only occupied the cash flow, but also increased the cost of capital for developers. As a result, the expectations of the market have changed, developers have lowered their attitude, and special rooms have begun to appear. It is not only the ten mile spring breeze in Tongzhou, but also the first town of Huijing villa in Pinggu. Beiqing Bao reporter learned from the Sales Office of the project that the new special offer house is mainly composed of three townships, the unit price is 25 thousand yuan / square meter, and the total price is 8 million 800 thousand yuan. The two sides of the three row villas have the largest area and the highest price. The total price of the middle apartment is the lowest. This part of the special room is 3 floors upstairs, 1 floors below the design, the living room, dining room and extra high, high height more than 6 meters, is a gift part, can be extra spaced out of the new space. The project sales staff said that the price before the project is about 35 thousand yuan per square meter, the single set price is more than 10 million yuan, the preferential intensity is especially big, 8 million 800 thousand yuan. Zhang Bo, the chief analyst of the 58 House Property Research Institute, said that the special room is often one of the means used by the housing enterprises to pry the market, and the market price line can be tested on the one hand by the special price. On the other hand, it can accelerate the return of the project funds to ensure that the enterprise is right. It is often shipped. In general, the special room will appear in the price and market expectations of a certain deviation of the project, with the market regulation and control in 2018, the basic tone is constantly clear, the phenomenon of special room will appear more and more. Therefore, besides the market supply and the product advantages of the project itself, the rational pricing after the game between the developers and the market is also one of the main push hands of the current market callback. Robbing house is not a rebound due to excessive marketing Although preferential housing and other preferential housing sources appear, but the three cities of many properties Sunlight or even grab room, under the control background still appears very abnormal. In this regard, some people in the industry believe that the price decline does play a role in promoting sales, but at the same time, there are also the role of excessive marketing for agents such as the speculation and intermediary of individual projects. The big factory, which is located in the Beijing project of good morning, is still a limited purchase city. After the implementation of the regulation policy of the property market in the ring capital region last year, the property market in the North Third county began to cool down. Overnight queuing for housing, or even playing the queue, there is no lack of intermediary staff and real estate sales agent figure. Central Plains real estate chief analyst Zhang Dawei believes that the current market situation, the North Third county market is still in ice, online queue up the night to grab a house, more is a marketing means of developers. Zhang Dawei said this must be exaggerated. Although the price does have some downgrades, some people really want to buy a house, but the sales site should not be as hot as the net. A large portion of the staff composition is local salesmen or intermediaries. Because from the current market, we do not have the possibility of buying people so enthusiastically in the current price and market environment. Similarly, in Tongzhous sunshine plate, there are also intermediaries and agents artificially hyped. Pomegranate group responsible person told the Beiqing Bao reporter, special rooms and group buying concessions really attracted many buyers, but not to grab the housing, it is normal sales. Including my love my home and other intermediary agents and agents sales personnel in WeChat, micro-blog and other channels of communication, mostly speculation. Too flickering, in fact, the market is very calm. The person in charge said that because of the Commission, sales agents of many channel agents would deliberately exaggerate sales. Beiqing reporter learned that in the market ice period, in order to find a buyer, many real estate and intermediary companies have reached a cooperative intention, each set of houses can give 3-5 points, so some cooperative brokers will deliberately create hot sales scenes. Establishment of land frequency racket callback signal Obviously, the price reduction and artificial Sunlight phenomenon can not represent the markets warmer reversal. Zhang Bo believes that, first of all, it can be determined that in recent years, some cities new markets have a direct relationship with local commercial housing prices, and from the actual situation, the price difference between the hot selling new and the surrounding second-hand houses is more obvious; secondly, from the near future, the purpose is to replace the medium term loan convenience and reduce the commercial banks. The capital cost is very limited to the real estate market. Finally, the data show that the warming is more reflected in the price limit commodity house, but it is still at a low point from the actual stock housing transaction, so it is still too early to keep the housing market warm. In addition to special housing, land acquisition is no longer money capricious. On Tuesday, two new residential sites were added to Beijing. The two plots are residential land in Mentougou and Fangshan District respectively, with a total starting price of 4 billion 250 million yuan and a total transfer area of 138 thousand and 700 square meters. According to a report released by the market research agency krri, the land in the two new streams has already appeared in the Beijing market this year, with six patted land. From 2012, there were only 37 land racket in Beijing, only five in the year. In 2018, it is likely to be the most land in the last seven years. . Behind the land auction, the downward trend of the market will also be more serious. In fact, in the first quarter of this year, the Beijing property market was frozen in terms of supply and transaction. The data of the National Bureau of statistics showed that in March, the sales prices of newly built residential houses in the first tier cities fell 0.6% year on year, a 0.5 percentage point decline compared to the previous month; the price of second-hand housing declined for the first time, and the decline was 0.1%. Second-hand housing prices in seven cities, including Beijing, fell back to a year ago. Zhang Bo said that the transaction was sluggish, and the land markets inaction was the expression of tension in the chain of Housing enterprises. This situation has existed since last year, and this years performance is even more significant. In the macro background of insisting on leveraging and keeping the bottom line of non systemic financial risks, not only the domestic financing channels continue to tighten, but our country also strengthens the management of foreign debt in key areas and key industries, such as real estate. It is foreseeable that under the multiple control measures in 2018, the overall financing cost of real estate is difficult to reduce. Many leading housing enterprises have clearly adopted the way of accelerating turnover at the beginning of the year to deal with the present situation of high capital cost. The continuous low profile of the new push project has also set the tone for the new callback. Zhang Bo believes that the overall financing difficulties of real estate have led to many housing enterprises need to withdraw funds as soon as possible. The trend of price upside down of special housing and second-hand housing will be more obvious. Source: Beijing Youth Daily editor: Qiao Jing _NN6607 Zhang Bo said that the transaction was sluggish, and the land markets inaction was the expression of tension in the chain of Housing enterprises. This situation has existed since last year, and this years performance is even more significant. In the macro background of insisting on leveraging and keeping the bottom line of non systemic financial risks, not only the domestic financing channels continue to tighten, but our country also strengthens the management of foreign debt in key areas and key industries, such as real estate. It is foreseeable that under the multiple control measures in 2018, the overall financing cost of real estate is difficult to reduce. Many leading housing enterprises have clearly adopted the way of accelerating turnover at the beginning of the year to deal with the present situation of high capital cost. The continuous low profile of the new push project has also set the tone for the new callback. Zhang Bo believes that the overall financing difficulties of real estate have led to many housing enterprises need to withdraw funds as soon as possible. The trend of price upside down of special housing and second-hand housing will be more obvious.