WeChats public address is flooded with gray areas of illegal content.

category:Internet
 WeChats public address is flooded with gray areas of illegal content.


However, recently, the cause and effect financial survey found that false propaganda, induced consumption, and content related to yellow advertisements still exist in the end of the WeChat public number, and the Tencent did not reply before the deadline. The people in the industry said that the end of the WeChat public number is not only concerned with the analysis of large data, but not only to develop the technical means and abilities of doing well, but also should pay more attention to the relevant legal issues and social responsibilities. According to the principle of market economy, since the Internet Co lets the merchant put in the advertisement by the way of charge, it should not let the advertiser drill its technical or audit loopholes. And in the supervision departments to increase the investigation, the Internet platform also needs to improve the awareness of self-discipline in the industry, so that the two shares of the joint force can suppress the occurrence of illegal phenomena. Advertising content of the public is not strict with WeChat Although Internet advertising has increasingly become the focus of the regulatory authorities, it is still unable to keep up with the pace of its continuous refurbishment. The format of the landing page, such as click on the end of the public, is more difficult to standardize and still belongs to the regulatory blank area. Cause and effect financial discovery, in the end of the WeChat public number, there are male novels, free to see and other words of the product information, the content of the link after the advertisement seems to have not been examined by WeChat, there is a problem of yellow. WeChat public rear end advertising screenshot Click on the tail of WeChat public number to jump the landing page screenshots. According to the Interim Measures for Internet advertising management, Internet advertising publishers and advertising operators should be equipped with AD censors familiar with advertising laws and regulations, and specialized agencies should be set up to be responsible for censorship of Internet advertising. For the audit of network literature, a digital reading platform related to the causation and the financial statement, according to the relevant national policies and laws and regulations, the company has established an automated content supervision procedure and an artificial review procedure. The automated content monitoring program is based on the latest national legal provisions to screen all the user generated literary content and commentaries. The system identifies and marks suspicious content based on the updated key lexicon to take further action. The manual content monitoring procedure is a deeper content screening audit based on the automatic screening program. In addition, the appeal platform also said that when necessary, third party consultants with senior experience in Chinas content regulatory environment will be appointed to review certain contents. The contents of real estate advertisements are not consistent with the law and are suspected of misleading consumers. Following the real estate ads at the end of the WeChat public, the jump page will briefly highlight the product information and large data information, such as the first Vanke emerald four seasons, in sale, on sale, close to 16 people in the last three months, 7 professional consultants comment and other words. And there is more specific information about the building, the user can not get directly from the page, the advertiser is very ingenious in the prominent position of the page, clearly marked please enter your mobile phone number, access to real estate details. Click on the tail of WeChat public number to jump the landing page screenshots. In this regard, Beijing Wei Heng (Shanghai) law firm Ju Qin Yi lawyer told causation finance, the housing picture in the above advertising is not as a field picture, and does not indicate the effect map or model photo, has violated the fifteenth rules in the Interim Regulations of the real estate advertising, and the provision clearly pointed out that the room is clearly pointed out. The use of architectural design renderings or model photographs in real estate advertisements should be specified in advertisements. Secondly, according to the twentieth provisions of the Interim Provisions on the publication of real estate advertising, the evaluation of real estate prices in real estate advertisements should show the evaluation units, valuers and evaluation time; the use of other data, statistical data, abstracts and quotations should be true and accurate, indicating the origin of the real estate advertising. The price of the house has not been marked. Ju Qin Yi said. For this kind of advertisement, Yan Yuejin, the center for the research center of the Institute of Yi Ju, said that the advertising project should clearly mark the similar results and other information, otherwise it would be easy to mislead the consumer. At the same time, the Internet platform should make the corresponding regulation to prevent the appearance of false marketing. Follow up similar sales license number, such as information, WeChat can make the standard plate, or in the setting of links to the floor page, the specific content of the advertising, this is a more scientific and accurate advertising marketing means. WeChat needs self-discipline to increase its audits With the rapid development of network technology, Internet advertising, which is the media of the Internet, has become a good cake for businesses. The data show that in 2016, the total amount of Internet advertising in China has exceeded the traditional media, reaching 51.9%. The Internet platform has become another high quality carrier in advertising communication. At the end of 2017, todays headline was reorganized because of the Yellow affair. In the last 3 months, it was exposed to the existence of false advertising, two jump and other issues. Today, the headline apologized publicly, and acknowledged the existence of audit, management loopholes and seriously dealt with. Prior to this, because of the Wei Zexi incident on the search system for a comprehensive rectification of Baidu, in recent days, because of a why do I dare not use Baidu search? The WeChat article returned to the public view. As for the question of true and false German logistics in the article, Baidu admits that its audit is not strict. Because of misjudgement on the promotion of qualification audit and authorization relationship, it leads to the promotion of this violation. WeChat, another high quality traffic platform, has been named for its audit of its social advertising business. According to Xinhua news agency, as early as 2015, WeChat was interviewed by SAIC because of the flooding of false advertisements in the circle of friends. Later, Xinhua News Agency issued a critical comment on WeChats circle of friends. The circle of friends frequently appears to be suspected of false propaganda, fraud, content related to yellow, and the third party platform and external links, but as the number of users has exceeded 650 million of the social platform, the WeChat management team should take the initiative to purify friends. The responsibility of the circle of friends. It is worth noting that, unlike the problems pointed out by the above Xinhua news agency, the friend circle advertising violating subject is more of the personal behavior of the Internet users, while the WeChat public number bottom advertisement needs to be examined by the WeChat operation team and also known by the netizen as self - operated advertising. According to WeChats official platform, the definition of the bottom advertising of the WeChat public is: based on the WeChat public platform, and provides a variety of advertising forms, and can be accurately customized the effect of advertising. Users login different WeChat accounts to open the same public number article, see the bottom of their advertising location display goods are different. In Wang Zhibins view, when the WeChat public number is pushed to the end of the advertisement, it should not only care about the analysis of large data, but not only to develop the technical means and ability to do well, but also pay more attention to the relevant legal issues and social responsibilities. If the advertisement itself is legal and whether the content is misleading, WeChat should strictly examine it. At the same time, a Tencent social advertisement commercial King manager told causality finance that the charge standard for the tail advertisement of the public was calculated by the number of click times, and the price was 0.5 yuan per time, but the price would be influenced by the price of the bid and the length of the display. For example, advertisers in the same industry should advertise in the same period. Liu Rui, vice president of the Economic School of the peoples University, told causation finance that, in accordance with the principle of market economy, since Internet Co has the way to let businesses put into advertising by the way of charging, it should not let the advertiser drill its technical and audit loopholes, and can not let the advertisement of false propaganda and obvious violation appear on the platform. Up. From the purification of the market environment, in the supervision departments to increase the investigation and investigation, the Internet platform also needs to improve the awareness of the industry self-discipline, so that the two shares of the joint force can suppress the occurrence of illegal phenomena. Liu Rui said. Source: financial responsibility editor: Hou Wei Cheng _NT4124 At the same time, a Tencent social advertisement commercial King manager told causality finance that the charge standard for the tail advertisement of the public was calculated by the number of click times, and the price was 0.5 yuan per time, but the price would be influenced by the price of the bid and the length of the display. For example, advertisers in the same industry should advertise in the same period. Liu Rui, vice president of the Economic School of the peoples University, told causation finance that, in accordance with the principle of market economy, since Internet Co has the way to let businesses put into advertising by the way of charging, it should not let the advertiser drill its technical and audit loopholes, and can not let the advertisement of false propaganda and obvious violation appear on the platform. Up. From the purification of the market environment, in the supervision departments to increase the investigation and investigation, the Internet platform also needs to improve the awareness of the industry self-discipline, so that the two shares of the joint force can suppress the occurrence of illegal phenomena. Liu Rui said.