Why not Model 3 capacity? Do you know how difficult it is to make a car in Tesla

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 Why not Model 3 capacity? Do you know how difficult it is to make a car in Tesla


In an exclusive 8 - minute visit to the GigaFactory in Silicon Valley, Mask was asked why only 2000 Model3 was produced a week, not the 5000 that he promised at the press conference. He just nodded and admitted, I need to figure out how I can better achieve our production goals. Musk is indeed trying to find the reason. He says he sleeps in the factorys conference room at night and is sorting out the numerous problems facing the company. Is it an admirable act or a sign of hopelessness when a billionaire boss sleeps on a factory sofa? It seems that investors are also dissatisfied with Teslas recent performance. At the end of March, Tesla announced its voluntary recall of 123 thousand ModelS vehicles, and its share price plummeted. In April 17th, Tesla said it would temporarily suspend production of Model3 at medium price to solve the bottleneck problem on the production line, and its share price continued to fluctuate. Our Model? 3 production plan includes the time for Fremont (Fremont) and the shutdown of the super factory, which are used to improve automation and systematically solve bottlenecks to improve productivity, the Tesla spokesman said at the time. This is not uncommon. In fact, it is very common in the process of increasing production. However, the latest shutdown is Teslas second temporary shutdown since February, though, as mentioned earlier, this is not new in the automotive industry. However, this is another stain for companies that have been criticized for production, quality and driverless since the first car was produced. Bermingham, Bermingham, an expert on economic reform and industrial policy at Bermingham and Aston business school, explained: this has been a difficult task from low output luxury carmakers to important participants in the mass market electric car industry. Tesla has always been a pioneer and pioneer in the electric car market, but it has limited knowledge in the manufacturing process, and it has caused great trouble to the company. For Tesla, Model3 may be the product of its life and death. If it fails to prove to investors that they have the ability to expand their production scale and gain substantial profits, its fate may be worrisome. In addition to capacity bottlenecks, Teslas ongoing attacks continue to increase. Tesla is trying to defend its position after the semi-automatic driving function Autopilot has recently been involved in a fatal car accident. However, this is already the second fatal event surrounding automatic driving technology. In May 2016, a ModelS was also involved in a fatal car accident. Most importantly, Mask is addressing the quality problems raised by clients and critics. JDPower, the US authority of market authority, complained about car door handle problems and too many defects in its vehicle reliability research report. In addition, the survey media Reveal and CenterforInvestigativeReporting recently announced that Teslas Fremont factory in California was hiding the real number of industrial accidents, trying to actively publicize its safety data and shifting concern about the companys negative news. But as the critique continues to spread, Mask seems to be hiring someone to fight back. The company denounced Reveal as an extremist organization, harassing TiSA workers through telephone, social media and even factory parking. It was reported that Mask was shouting shame at a group of journalists at a conference call, claiming that hundreds of employees in Tesla were said to have been dismissed for performance problems, but that Tesla was actually breaking the Unions efforts. On social media, Masks roar is almost a Trump response, explaining the gap between Tesla and other more mature auto makers in the world. Traditional OEM companies do not participate in online social disputes or blog on the companys website, but are busy building a well functioning public relations machine, which allows them to find speakers to comment on an article, and they do not participate in themselves. Bailey, the Bermingham Aston business school economic reform and industrial policy Bailey, explained: Mask is an excellent salesman, and his investors are so patient because they are confident of Masks actions. But Tesla should learn more about transparency from the bigger OEM, such as TOYOTAs response to numerous recalls. If Tesla wants to be a big player in the market, then musk must start to improve his communication with the outside world in a more responsible way. In the recently sponsored Digital Day campaign, BMW has shown many future innovations. KlausFr? Hlich, a member of its management board, said: I dont want the 5G network that is widely deployed in the automotive industry as a patch of pipeline continuous wireless systems and functions. We want to launch the right product for the first time, and customers expect us not to provide a lot of patches and updates to the car like other carmakers, and we want to release it when the product is ready. Although many Tesla customers like to unlock new features in their cars, is the wider Volkswagen really testing the test systems that are not ready yet? ModelX is supposed to be a turning point in Tesla, but it also has a lot of mistakes, explains Mike Ramsay, an automotive analyst at Gartner, a Market Research Institute and a Bloomberg and Wall Street journal auto reporter. In order to meet the deadline of production, it is pushed into the market hastily, which means that customers must wait for updates to get complete functions. Historically, OEM has been slow in reaction and cooperation in automobile manufacturing, but more than 100 years of experience show that slow and stable strategies can help them win the trust of the competition and customers, which, of course, refers to safety. In 2016, after a car accident in Florida, Tesla had to introduce new security functions, such as the drivers hand left the steering wheel for too long, and Tesla would close the autopilot. Earlier, the US National Transportation Safety Board announced that Tesla had no understanding of the limitations of Autopilot. Ramsay explained: when musk announced the autopilot function on ModelS, I attended his conference call. At that time, it was not sold as a comfortable function or an additional safety device, but was sold as a system completely without human interference. It could be used on the freeway, and everyone was skeptical at that time. Tesla doesnt want to spend a lot of money, so most of the systems use ready made parts and other software, and other manufacturers can do that at the time, but they choose to watch because they dont want their customers to think they can drive automatically. To help achieve its own set of Model3 production targets, Tesla recently invested in Germanys GrohmannEngineering company, an experienced automation company. As Mask said at the time, it will be introduced into machine building machine. In the Model3 production process, we can see a lot of tasks that are handled by robots, which is not uncommon in the worlds most advanced production lines. But the industry said that such an aggressive approach cost Tesla more time and money. Wall Street analysts have accused Tesla of trying to automate the final assembly process to speed up production. Benny Daniel (BennyDaniel), vice president of Frost&Sullivans European Mobile consulting company, explained: Japans production method is tasting Limited automation because its prices are very expensive and are statistically inversely proportional to quality. And our approach is to do the process first and then introduce the robot, which is basically the opposite of Musks approach. Ramsay, a car analyst at Gartner, also expressed the same view, explaining that Tesla is trying to use prototype tools to produce Model3 instead of testing the capabilities of these tools first. He added: this is another entrepreneurial mindset. Tesla took a way of trying, and then repaired it when it went wrong, instead of testing before deployment. This is another example of lack of experience, and it may also be a lack of research on the experience that can be learned, because in the past, companies like the public and Fiat had tried automation, but failed. After paying a huge price, musk now admitted this and said on Twitter: yes, Teslas excessive automation is a mistake. To be precise, it is my fault that human ability is underestimated. Bailey explained: another problem that has not been mentioned is Teslas experience in using steel. The cars before Tesla used a lot of aluminum, but in order to reduce costs, Model3 used more steel materials, which required completely different manufacturing processes. Working with experts in this field can save a lot of confusion and downtime. No one really wants to see Tesla go bankrupt or suffer a crushing defeat, because the company has forced the wider automotive industry to pay attention to it. Teslas touch-screen information entertainment system has now been replicated on many high-end cars, and its electric transmission systems have been studied and analyzed by manufacturers to prepare their own all - electric vehicles, and its super charging network makes all electric cars more acceptable. Ramsay said: Tesla will not go bankrupt. It can easily raise the funds needed, but musk does not want to dilute his stock right now. However, mastering mass production technology is a very arduous task, and many other participants have done better. I think if Tesla wants to succeed, it will have to be consistent with TOYOTA or Nissans way of thinking. The way of thinking mentioned by Ramsay is just in time production and lean production mode. They are considered to be pioneered by TOYOTA. Take time to go to Nissans Sunderland plant, and you will see its technology driven supply chain and production line, and its components will reach the production workshop in a precise time and are in constant flow. Ramsay explained: there has been a lot of change since I last visited the Tesla Fremont factory, but it gave me the first impression that there was a special battery production area, an engineers rest area and a seemingly random car production layout. Tesla is now facing a perfect storm. It needs to overcome the self set final production period, the test of lack of experience in the process of manufacturing, and its public relations strategy needs to defend its position actively in the face of criticism. In an email to all employees, Mask responded that the Fremont factory would operate 7 days and 24 hours a week to reach the target of 6000 Model3 per week. Mask also put forward a famous proposal to improve work efficiency by withdrawing from meetings or ending teleconferencing. Any department that fails to achieve his goals requires a good explanation. Musk may now be experiencing a production hell, but he seems to be accepting the suggestion that the British wartime prime minister, Winston Churchill (WinstonChurchill) used to quote in the past, keep going. This could mean that he had to spend several difficult evenings on the sofa in the conference room. (small) source: NetEase science and technology report editor: Hou Wei Cheng _NT4124 Tesla is now facing a perfect storm. It needs to overcome the self set final production period, the test of lack of experience in the process of manufacturing, and its public relations strategy needs to defend its position actively in the face of criticism. In an email to all employees, Mask responded that the Fremont factory would operate 7 days and 24 hours a week to reach the target of 6000 Model3 per week. Mask also put forward a famous proposal to improve work efficiency by withdrawing from meetings or ending teleconferencing. Any department that fails to achieve his goals requires a good explanation. Musk may now be experiencing a production hell, but he seems to be accepting the suggestion that the British wartime prime minister, Winston Churchill (WinstonChurchill) used to quote in the past, keep going. This could mean that he had to spend several difficult evenings on the sofa in the conference room. (small)