Every reporter Jia Lijuan Xu loves every trainee editor Liang Xiao.
Nov. 11, e-commerce war day, everyone is busy buy, buy day, but also a special day: Tencents twentieth birthday. Recently, the chairman of Tencent board and CEO Ma Huatengs appearance rate is very high. At the fifth World Internet Conference held in Wuzhen just now, Ma Huatengs non-stop, from the opening ceremony to the sub forum, has been appearing on different occasions for two consecutive days. Whether he is creating new endorsements for Tencent or talking about the industrial Internet with Baidu founder Robin Li, he is actively transmitting Tencents strategy. Change signal.
Tencents latest strategy is two nets: embrace the industrial Internet and take root and consume the Internet. Its not difficult to be a successful Internet company, but how far will Tencent go to be a respected and great company?
The earliest dividend of the Internet is the users dividend. The flow of C-terminal has created Internet giants such as Tencent, Ali, Baidu and Jingdong. But in 2018, the industrial Internet became the buzzword of Ma Huateng and Ma Yun.
The development of the Internet has entered the second half, and the importance of the industrial Internet has been greatly strengthened. Faced with this change, Tencent has adjusted its organizational structure, focusing on the construction of two networks: deep cultivation of consumer Internet and embracing industrial Internet. At Tencents 8th Global Partnership Conference held in early November, Tang Daosheng, Senior Executive Vice President of Tencent, elaborated on Tencents new strategy.
On November 9, in the annual Linktime communication link between Tencents founders and employees, Ma Huateng also said that now all industries have begun to transform and upgrade, and now they have entered the stage of rapid development of industrial Internet, which is also a very good position and opportunity for Tencent. Tencents top priority is to focus on what it can do and what it can do differently. What people cant do.
Tencent, which welcomed its 20 birthday in 2018, was criticized for many times, and its growth rate began to slide. If the past Tencent created one myth after another, the Tencent now faces a new turning point. The industry internet war has started, and all players are fighting hard. How is the Tencent going to fight in the second half of the internet war?
Brutal growth to traffic giant
When it comes to the history of Chinas Internet, Tencent cant get around. In 1998, Tencent was founded in an old building in Huaqiang North of Shenzhen. There are only 5 people in the company. By 2018, Tencent has grown into an Internet giant with the largest number of users and traffic. In the process of growing into a giant, Tencent experienced crisis after crisis, but Tencent finally survived and became stronger and stronger. Then, in the 20 year old weak crown year, can Tencent continue to write legend in the industrial Internet field?
In the development history of Tencent, there are three turning points that are widely known.
The first time was when we were doing OICQ (the predecessor of QQ). Because users grew too fast but could not find the corresponding profit model, the companys cash flow was in a hurry. Ma Huateng tried to sell Tencent at a price of 3 million yuan, but few people were willing to take over until they met IDG and PCCW.
The second was the 3Q war. Tencent, whose antennae extended to various fields, was described as the enemy of the whole people. The industrys dissatisfaction with Tencent rose unprecedentedly during the 3Q war. In Tencent Biography, Wu Xiaobo described the result of this event as follows: the 3Q war was a landmark event... Ma Huateng began to rethink Tencents platform strategy and public attributes, and gradually became soft and open in external communication.
The third time is the rise of WeChat. As we all know, Tencent has opened up another world for itself, such as friends circle, Wechat public number, Wechat payment and small programs.
The huge flow of Tencent in the social sphere is the foundation of its commercial empire. How big is the traffic? According to Tencent Holdingssemi-annual report, QQ had 803 million monthly active accounts and WeChats merged monthly active accounts had 1.058 billion as of June 30, 2008. In addition, the active account of payment business has exceeded 800 million at the end of 6.
On the basis of the huge user base, Tencents business income in the first half of the year reached 147.203 billion yuan, an increase of nearly 39% over the same period of last year; the companys equity holders should account for 41.157 billion yuan of profit, an increase of nearly 26% over the same period of last year.
At first glance, the companys performance growth rate is good, but compared with Tencents growth in previous years, it seems that there are some problems. Tencents performance from 2013 to 2017 is as follows: revenue is 60.4 billion yuan, 78.9 billion yuan, 102.9 billion yuan, 151.9 billion yuan and 237.8 billion yuan, respectively, with strong annual growth. The companys net profit growth is even more astonishing. From 2013 to 2017, equity holders should account for 15.5 billion yuan, 23.8 billion yuan, 28.8 billion yuan, 41.1 billion yuan and 71.5 billion yuan respectively, of which the net profit in 2016 increased by nearly 43% compared with the same period last year, and the net profit in 2017 increased by nearly 74%.
Over the years, Chinas Internet has gradually become the world of Alibaba and Tencent (AT). After years of rapid growth, the companys performance growth began to decline. For Tencent, where is the next opportunity?
Start the B plan
Tencent, which used QQ to build social networks, was once considered closed. After a severe public opinion crisis in the era of PC Internet, Tencent gradually became open. Since Tencent established the tone of open sharing in 2011, it has held the Global Partnership Conference for eight consecutive years. But this years theme of openness and symbiosis seems to be different from previous conferences.
On September 30, 2018, Tencent announced the launch of strategic upgrading, which is also a new round of organizational structure optimization and adjustment of Tencent six years later. On the basis of the original seven business groups (BG), the organizational structure of the company is restructured as follows: retaining the original enterprise development group (CDG), interactive entertainment group (IEG), Technology Engineering Group (TEG), Wechat business group (WXG); establishing the new cloud and intelligence industry group (CSIG), platform and content business group (PCG). ). As a result, the seven business groups have become the six major departments.
Two days before the start of the PartnersConference, Ma Huateng said in an open letter to partners that Tencent may make a major organizational restructuring every six or seven years to adapt to the strategic upgrade brought about by external changes.
At the Nanjing conference, Tencent executives emphasized this point again and again. From the information disclosed to the outside world, embracing the industrial Internet will be Tencents 20th birthday, another change from inside to outside.
In the past, Tencents gene is more ToC, after all, Tencent has not produced a mature ToB star product in the past 20 years. But with the popularity of cloud computing, big data and artificial intelligence technology, Internet giants and technology giants have stepped up their pace in the past slow and hot ToB field layout. Can Tencent occupy a favorable position in the ToB battlefield, just like in the ToC field?
A senior Internet person familiar with Tencent told Daily Economic News that the market share of Tencent Cloud is not as good as Aliyun from the bottom structure, which is related to the late start of Tencent related business. Tencent is to do ToB on the basis of ToC, and to be an industrial internet. At present, you are not dead. I live in a white hot state. This market needs BAT to develop and expand together.
Taking cloud business and artificial intelligence as examples, Tencents market share is not as good as Aliyuns. However, with the concept of digital China and the traditional enterprise going up to the cloud, the focus of the next development of cloud service industry is gradually shifting from the Internet industry to the traditional industries such as finance, manufacturing, medical treatment and government affairs. In this regard, Tencent C-terminal has obvious advantages: Tencents two social products, namely, Twitter and QQ, have a broad user base and are natural bridges connecting consumers and business services.
Artificial intelligence is widely favored by Internet gurus. Tencent, Baidu and Ali chase after me. Baidu shouts Allin AI, Tencent shouts AIin All, while Ali builds Damo Court and spares no effort in investment. On the application side, Baidus driverless technology is becoming more and more mature. Tencent has launched the product Tencent Looking for Shadows which applies artificial intelligence technology to the medical field.
CSIG the strong enemy is waiting.
An interesting detail is that on October 23 this year, Tencent Chairman Ma Huateng asked a question: What basic scientific breakthroughs will affect the Internet technology industry in the next decade? What changes will bring about the integration and innovation of industrial Internet and consumer Internet? In a few days, more than 3000 responses were attracted, and nearly 100 thousand people were concerned.
In the end B battle, Ma Huateng decided to let CSIG come to the front and choose Tang Daosheng, who once led the social networking business group. At present, CSIG integrates Tencent cloud, Internet +, smart retailing, education, health care, safety, LBS and other industry solutions.
Compared with the progress of PCG integration, CSIGs deployment is clear. According to Caixin, at present, 6 vice president level executives of CSIG business group have been put in place. Among them, Zhong Xiangping, Ding Ke, Wang Huixing, Qiu Yuepeng, Yao Xing and Lin Binghua will be in charge of Tencents travel, medical, financial and industrial, Tencent cloud, AI and intelligent retail business.
At the World Internet Conference, Ma Huateng also bluntly stated that two new business groups of Tencent undertook the important exploration of ecological integration of consumer Internet and industrial Internet, social interaction and content innovation respectively.
How to fight the battle of the Internet industry? Tencent said it would provide the richest digital interface and the most complete digital tools for all walks of life to enter the digital world. It would also provide new infrastructures such as cloud computing, big data and artificial intelligence for all walks of life, stimulate participants to make digital innovations and work with partners in all fields. Building a digital ecological community. Ma Huateng later expressed more directly and humbly, turning what Tencent had always emphasized as enabling for the industry into a digital assistant for the industry.
However, the criticism of no ToB gene has been accompanied by the transformation of Tencent. By combing the product matrix of Tencents ToB, we can find that none of the products, including enterprise Wechat, AI, Finance, Tencent Cloud and Wechat Payment, seems to be in the absolute head of the industry.
Public opinion generally believes that Tencents B-terminal capability is relatively weak, but Tang Daosheng, the leader of CSIG business group, does not accept it. He explained Tencents logic: Industrial Internet is not only ToB and ToG, but also ToC in the final analysis. Tencent will use the experience of serving C-end users to help B-end partners realize the value chain of production, manufacturing and consumption services, and connect the intelligent industry in a unique C2B way, serving both industry and people.
That is to say, the logic of CSIG is based on the connection of consumer internet, that is, to do the business of industrial Internet with the idea of C2 B, and the data and technology accumulated in the C-terminal for many years can help it better polish the B-terminal products.
A person close to Tencent said that taking Youtu Laboratory of former SNG business group as an example, facial recognition technology in the lab is widely used in Tiantian P-map and micro-TV products, and back-end machine learning can improve the technical level of Youtu Laboratory from the algorithmic level.
In Ma Huatengs vision, an indispensable part is basic science. Just on November 9 this year, Tencent announced that it had invested 1 billion yuan in the start-up fund and jointly sponsored the Science Exploration Award with several well-known scientists such as Yang Zhenning. Enterprises invested in public welfare operations without seeking commercial returns. Ma Huateng believes that breakthroughs in basic research have a great impact on the consumer Internet and industrial Internet where human beings live. Change will not happen out of thin air. These breakthroughs are necessary, and the follow-up will follow step by step.
The exchange between Ma Huateng and Robin Li in Wuzhen is even more revealing to the two entrepreneurs of science and engineering. But it is not hard to see that in the field of application, Ma Huateng and Robin Li will become rivals, and in the industrial internet war, Tencents rivals are far more than Baidu.
Perhaps already aware that this battle is difficult to fight, Tencent announced in its internal communication on November 9 the Young Talents Program to give 20% of the promotion opportunities to young people. What is more concerned is whether CSIG can become a new cash flow business of Tencent. In this regard, Tang Daosheng responded directly in an interview with Interface: The short and medium term are investment periods, which require investment costs. Fortunately, we have enough funds and resources to support the incubation of valuable businesses in various industries and the investment in this stage. Source: Daily Economic News Editor: Yao Liwei _NT6056
Perhaps already aware that this battle is difficult to fight, Tencent announced in its internal communication on November 9 the Young Talents Program to give 20% of the promotion opportunities to young people.