The British media has criticized Amazon and the world as an enemy: Why are all enterprises afraid of it?

category:Internet
 The British media has criticized Amazon and the world as an enemy: Why are all enterprises afraid of it?


NetEase news on April 25th news, according to the British Guardian reported, with the help of mastered mass customer data and platform advantages, Amazon involved in all profitable fields, constantly encroach on the market share of their peers. A big Amazon has brought satisfaction to customers, but is it really good for other market participants and for the whole economic development? With a deep understanding of customers, Amazon can enter almost any industry, which is enough to make every industrys competitors fearful. And more importantly, the $740 billion company is only just starting. Take the laptop stand that the author is using, from which you can learn all information about Amazons business. The $19.99 laptop stand incorporates consumer love for Amazon: practicality, cheapness and convenience. It was also a complete imitation - RainDesign, a San Francisco based company, began selling similar laptop homes ten years ago, and Amazon began to copy its own hands-on after seeing its advantages. Amazons innovation only replaced the raindrop logo of RainDesign with its own smiley logo, while reducing the price of the product by half. Rachel Greer (RachelGreer, a former product manager for Amazon, and a current consulting service for Amazon), confessed: what Amazon does is picking the best products and then copying it. RainDesign is not the first victim of Amazons plagiarism technology to gain market dominance. Although Amazons retail website is the most prominent in its huge business chain, it has quietly extended its business tentacles to a series of surprisingly unrelated industries. Google and Facebook may have monopolized the online advertising market, but the success of Amazons business covers groceries, television, robots, cloud services and consumer electronics. Illustration: Amazon concept store AmazonGo If you try to compare the number of executives from a company, I think Amazon will win, said Lena Khan (LinaKhan), a legal researcher at the open market project of the think tank New America. Amazon has a restaurant delivery service, a music streaming service and a AmazonHomemade service similar to the Etsy of retro and creative products. Its software and hardware are very successful; it also makes movies, TV programs and video games; it also operates a computer based service broker, and a labor agency about manual labor; it publishes books, sells books, and runs a social networking site GoodReads.com for readers; it sells urine. Cloth, baby food, snacks, clothing, furniture and batteries; it also sells ads, deals with payment services and provides small loans; it is also the owner of a large number of websites - all from the live streaming site Twitch to the movie database IMDb. In the top 10 sectors of us GDP (information, manufacturing non durable goods, retail, wholesale trade, manufacturing durable goods, medical, financial and insurance, state and local governments, professional and commercial services, and real estate), Amazon has spread all over the world. Now, if Amazon decides at some point not to allow people to buy and sell houses on their platforms, how much confidence do the entire real estate industry have? I think of them as a great white shark, Greer said. You really dont want to mess with them. Its basically a railroad in twenty-first Century, Lena Khan said. Its a way for many companies to survive, but its also competing with all of them. The reason why Amazon is so afraid of competitors is that it can use its expertise in data analysis to get involved in any field. Amazon has all this data. They track what people are searching, what they click, they dont know, Greer said. Whenever you search for something in the year without clicking, you are telling Amazon that there is a gap and a flaw. Amazon also knows where you live, who you live with, your current position (if youre using Amazon smartphone apps), what TV programs you watch, what music you listen to, and what websites youve visited. Tucker, Professor of TuckSchoolofBusiness at VijayGovindarajan, said: Amazon is obsessed with understanding customers. (VijayGovindarajan) The more you understand the various aspects of your customers, the more you can satisfy your customers needs. This crazy pursuit of understanding customers means that Amazon, though frightened by its peers, is loved by customers. It is regarded as a symbol of cheap, convenient and reliable. The goal of Amazon is to make customers feel satisfied, said Gene Muster, former director of Amazon analyst and investment company LoupVentures (GeneMunster). Despite the vast number of valuable personal data - these data can even let retailers know whether these children are pregnant before their parents know - but Amazon is basically avoiding the use of the data because the overuse of these data is often uneasy. Consumers may be able to get Amazons cheap laundry powder and high quality TV programs at Amazons speed, but at the same time, the company has used its operating center to replace a large number of original jobs, treating warehouse workers like robots, stifling competitors, and squeezing the living space of suppliers and producers. These algorithms are designed to provide the best services for Amazon customers, help us find books on Amazon, not books from other companies, said StacyMitchell, co - director of InstituteforLocalSelf-Reliance, such a company can even decide something. Are writers able to find audiences and whether their works can be published? This power even means people dont know if they lack something. The company will not even shy away from competing with its own investment. After investing 5 million 600 thousand dollars in the video conference tablet computer based on Nucleus and its Alexa digital assistant, Amazon turned to publish its own similar device, EchoShow. Jonathan Frankel, co-founder of Nucleus, said last year: they probably copied us on JonathanFrankel. When they have the opportunity to extend their antennae to millions of homes, they are sure to do this, even if it means throwing us off, even if it means putting the entire ecosystem in danger, even if it means making people clear that they are not necessarily a trusted partner. Amazon refuses to comment on its investment in Nucleus or the design of its laptop scaffold, but points out that RainDesigns laptop stents are still the best selling products on the site. The companys success caused a panic of investors. When Amazon bought the WholeFoods, the stock price of the old grocery chain collapsed. Two months later, when Amazon announced that it would cut the price of total supermarket products, its share price plummeted again. When Amazon began to apply for a package label, the price of blue apron BlueApron fell 11%. And when a fuzzy statement from Amazon said it was working with Morgan chase and Berkhire Hathaway Inc to carry out some nonprofit medical insurance business, health care stocks fell sharply. Since 2012, the Bespoke Investment Group has been tracking 54 of the most vulnerable retail stocks index, which is known as the Amazon mortality index. We admit that the index title is a bit exaggerated, said Bespoke macro strategist George Pilks (GeorgePearkes), but its a good summary of whats happening in the retail industry. From February 2012 to January 2018, Amazons market value rose 560%, the S & P index increased by 102%, while Amazons lethality index increased by only 42.8%. Amazon still has a lot of room for development. It occupies a leading position in the e-commerce market, but accounts for only about 9% of the retail market in the US (according to eMarketer data). With the takeover of the whole food supermarket and the introduction of the Amazon concept store AmazonGo - no cashiers and no queuing up - the tech giant could start to seize another 91% of the market. It is not surprising that Amazon would offer stores that use future technology to other retailers. For peers, they can also achieve shop automation and reduce the number of employees. For Amazon, this allows it to track the competitors sales, just as the third seller sells on Amazon, and uses the data to make a retail product - related decision. Govindarajan said: Amazon is just starting. According to Lena Khan, another huge area of growth is health care and medicine, and he believes that the health insurance joint venture, launched by Amazon and Berkshire Hathaway and JP Morgan, is a gain the experience of the industry and then double growth. The company has already made payments to third party sellers and provided loans, which has laid the foundation for further development of financial services. If they try to get a banking licence, I will not be surprised, Mitchell said. What is the ultimate goal of Amazon CEO Jeff Bezos (JeffBezos)? Lena Khan said this could be tax on all economic activities. If you look at it this way, its hard to think of which field he will not dabble in, she said. Lena Khan believes that Amazon needs to face the problem of antitrust regulation, but the current law is not yet ready to deal with it. I think it will help to eliminate many of the core conflicts I mentioned, she said. Eliminating this conflict of interest means that Amazon can provide Amazon network platform, but does not provide its products. But without supervision, Amazon will continue to absorb the wealth that other companies are creating, Lena Khan added. (Han Bing) source: NetEase science and technology report editor: Wang Fengzhi _NT2541 What is the ultimate goal of Amazon CEO Jeff Bezos (JeffBezos)? Lena Khan said this could be tax on all economic activities. If you look at it this way, its hard to think of which field he will not dabble in, she said. Lena Khan believes that Amazon needs to face the problem of antitrust regulation, but the current law is not yet ready to deal with it. I think it will help to eliminate many of the core conflicts I mentioned, she said. Eliminating this conflict of interest means that Amazon can provide Amazon network platform, but does not provide its products. But without supervision, Amazon will continue to absorb the wealth that other companies are creating, Lena Khan added. (Han ice)