Tmalls double 110 years: from 1 singles day to 1 billion peoples memory

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 Tmalls double 110 years: from 1 singles day to 1 billion peoples memory


On November 11, 2009, the words one yuan kills in seconds, 50% discount were also called Taobao Mall at that time. On that day people rushed and said, Taobao mall is crazy. No one expected that in 10 years, Shuang11 would change from a single persons Singles Day to a carnival covering 1 billion people around the world and become the collective memory of all people.

On October 24, Alibaba launched a 10-year collection of stories about Tianmao Shuang11 on Weibo Weixin: Memory Museum . Just a few hours, tens of thousands of messages, a national memory recall.

People have told stories about Tianmao Shuang11 over the years: Alis veteran employees exposed the labels they worked on Taobao ten years ago; college students recalled the youth that they hoped the school would continue to electrify the Internet; some people lamented that the development of the times had made people use of affordable things; some people recalled that their first love for gifts had become a family; We share the happiness of buying and buying for our families from poor to white.

Zhang Yong, the founder of Tianmao Shuang11 and CEO of Alibaba Group, witnessed the 10-year history of Shuang11. He wrote in a letter to his 2018 shareholders: Since its inception in 1999, our mission of `letting the world have no difficult businesshas never changed. Today, this mission has entered a new era of digital age.

This year marks the 40th anniversary of Chinas reform and opening up. On that day, Cat Shuang11 became a commercial and cultural phenomenon affecting the world. We find that the memory of Cat Shuang11 in the past ten years also provides a footnote for billions of Chinese people to upgrade their consumption, improve their living standards and develop their national economy.

Like the collective memory of the Chinese people in the Spring Festival Gala, Ten-year Tianmao Shuang11 reflects the changes of society and the times and becomes a Memory Museum engraved in the lives of all people. Source: World Wide Web Editor: Joe Chun Jing _NBJ11279

The memory Museum exhibition is presented at the Tmall international national pavilion, the landmark of Shanghai.

Like the Spring Festival Galas collective memory of the Chinese people, Ten-year Tianmao Shuang11 reflects the changes of society and the times and becomes a museum of memory engraved in the lives of all people.