Apples third-quarter earnings (fiscal fourth quarter of 2018) showed only a slight increase in sales of the iPhone. However, revenue from the iPhone continued to grow strongly in double digits due to the rise in average prices. However, Apples stock price fell by up to 10% after the session.
For Apple, the developed markets in Europe and the United States are relatively stable, but the less outstanding work has been to operate in price-sensitive markets, such as India.
According to foreign media reports, counter point, a statistical agency, has inspected the stock of channels, giving Apple 70-800,000 shipments this quarter (2018Q4), down sharply from 1 million a year ago.
At the same time, Q3 is Apples just released earnings statistics period, the sales of the iPhone in India is only 450,000 units, a year-on-year decline. The poor performance has allowed Apple to sell only 2 million iPhones in India in 2018, down from 3 million last year.
However, Cook remained optimistic about the Indian market at the earnings conference, believing not only in the purchasing power of Indias growing middle class, but also in Apples ability to bring Apple Store to India.