Ma Huateng: I am a witness, witness and beneficiary of the 40 years of reform and opening up.

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 Ma Huateng: I am a witness, witness and beneficiary of the 40 years of reform and opening up.


Cui Peng, reporter of Chinese entrepreneur

Editor Frankie Lam

On November 2, Ma Huateng, interviewed by CCTV, talked about the help of reform and opening-up to Tencent, calling himself one of the witnesses, witnesses and beneficiaries of Chinas 40-year reform and opening-up.

In 1984, Ma Huateng, a student, came to Shenzhen with his family. This hot spot of reform and opening up has infected him from the very beginning. What impressed him most was the speed at which Shenzhen built its first floor in three days, and the slogan of Time is money, efficiency is life in Shekou, Shenzhen.

On November 11, 1998, Ma Huateng, who has worked in Huaqiangbei, Shenzhen for six years, founded Shenzhen Tencent Computer System Co., Ltd. with four other students. What is not known to many people is that Tencent Inc has only 2 full-time employees at the beginning of its business.

Ma Huateng believes that Chinas Internet enterprises have obtained rare development opportunities through the wave of reform and opening up, because the Internet industry needs the state to invest in sound fixed telephone network, optical fiber network and mobile communication network, which guarantees the development of the Internet industry.

Until now, Ma Huateng still regards himself as a product manager, constantly seeking and solving user needs. At present, the number of Tencent patent applications has exceeded 25000, ranking first in the country.

In the era of mobile Internet transformation in 2010, Tencent is constantly facing challenges. Ma Huateng made a self-subversive decision and resolutely developed Weixin, which has a competitive relationship with QQ.

Ma Huateng recalls the process of Tencents entrepreneurship, saying that the way to overcome the difficulties is to constantly innovate and find the blue sea of development in some areas of cross-border integration, or market segments in the market segments.

With the implementation of the digital China strategy, the Internet is constantly integrating with various vertical industries. Digitization is expanding rapidly from the economic field to the peoples livelihood and government affairs. The huge digital demand brought by the transformation and upgrading of various industries is the biggest development potential of Chinese Internet enterprises in the future.

Ma Huateng saw this opportunity. Tencent recently made the third major organizational restructuring in its history, simplifying the original seven BGs (business groups) into six.

In an open letter, Ma Huateng said that Tencent may make a major organizational restructuring every six or seven years to adapt to the strategic upgrade brought about by external changes. The architecture six years ago is no longer applicable to todays Internet environment.

In this round of structural adjustment, Tencents many personnel and organizational changes are all aimed at focusing its core business on consumer Internet and industrial Internet in two directions: Do a good job of consumer-side wisdom links, promote the deep integration of supply-side and Internet, and help all walks of life to achieve digital transformation and upgrading.

On the day Ma Huateng was interviewed by CCTV, Tencents 8th Global Partnership Conference (Open Platform Conference) was held in Nanjing, Jiangsu Province. This is the first public appearance of the groups main business line after the Tencent restructuring.

Tang Daosheng, senior executive vice president of Tencent Inc. Source: respondents for map

Tang Daosheng, Senior Executive Vice President of Tencent, who is currently in charge of CSIG (Cloud and Intelligence Industry Group), made his debut as a guest speaker at the conference. If we say that in the past 20 years, the major progress of the Internet has been concentrated in the consumer sector, then in the next 20 years, the important development of the Internet will come from the industrial sector, he said.

With the continuous promotion of Internet + and Digital China, the development of the Internet has entered the second half, and the importance of the industrial Internet has been greatly strengthened. Faced with this change, Tencent adjusted its organizational structure, focusing on the construction of two networks: deep cultivation of consumer Internet, embracing industrial Internet.

Among them, the industry internet business is the most curious part of this conference.

Ma Huateng said that the integration of the Internet and industry is the trend of the times, Tencent will gather the strength of the whole company to meet the industrial Internet era. Tencent will focus on the vertical areas of smart retail, health care, education, travel, manufacturing and smart city to provide partners with complete and systematic solutions to enhance the convenience and operability of digital applications.

For example, in the past two years, more than 80% of Chinas top 500 companies have used Enterprise Wechat, and 1.5 million companies have processed more than 1 billion documents through Enterprise Wechat, which has significantly improved their management efficiency.

In addition, Tencent also cooperates with Carrefour to provide unified user operations and full-cycle marketing, through small programs such as platform processing tools to connect online platforms, online and offline. 9 months after Carrefours small program was launched, the traffic volume exceeded 200 million.

Tang Daosheng believes that the industrial Internet is not an isolated ToB (enterprise) or ToG (government), but uses the experience of Tencents C-end (user) service to help B-end users break through the value chain of production, manufacturing and consumption services and connect the intelligent industry by C2 B.

In the current CSIG, cloud computing is the top priority. Qiu Yuepeng, president of Tencent Cloud, believes that cloud is the natural carrier of big data and artificial intelligence, and the core tool of the next decade of economic society. Tencent Clouds power areas are concentrated in government, finance, retail and pan-Internet industries.

Previously, the outside world often questioned Tencents slow response to the cloud. Qiu Yuepeng said to the outside world at the conference that the teams capabilities in basic products such as servers, storage and databases have increased at what level in the past few years.

For example, in the first half of this year, the concurrent throughput of Tencent cloud server products increased 10 times, the performance of virtual machine products and SSD cloud disks increased 8 times, and the number of requests per second of storage products increased 10 times.

But Qiu Yuepeng stressed that the competitiveness of Tencents cloud-based products and solutions is not only reflected in performance, but also in convenience and ease of use. He cited Tencent Cloud and Wechats Small Program Cloud Development solution as an example, which greatly lowered the threshold of small program development and attracted more developers to enter the ecosystem.

This year, there have been several security incidents in the field of cloud services that have attracted wide attention. Qiu Yuepeng said at the conference that security is the lifeline of Tencent Cloud. Tencent Cloud will be more deeply integrated with Tencent security team in the future, using AI, big data and block chain technology to enhance cloud security prevention and control capabilities.

For further development after the establishment of CSIG, Qiu Yuepeng said that CSIG will further open Tencents core resources, integrate vertical industries such as public services, health care, finance, travel and industry, and bring basic capabilities such as security, AI, big data and LBS into horizontal play.

In the traditional consumption Internet business of Tencent, there are many new points in this session.

Lin Songtao, vice president of Tencent Inc. Source: respondents for map

Tencent Vice President Lin Songtao elaborated on Tencents content strategy in detail. He believed that Tencent had formed the overall layout of content ecology.

Among them, WeChat, QQ and QQ space form user platform; Tencent news, WeChat public platform, WeChat look, QQ point of view and so on constitute information flow product group, they form a content product matrix with Tencent video, micro vision and Tencent pictures and other products; Penguin becomes the content of Tencent.

Yin Yu, vice president of Tencent, said Tencent will focus on building two kinds of content platforms. The first is Super Integrated Platform, which includes integrated information stream products (such as QQ View and Wechat View), video information platform (such as Tencent Video and Microvision), and the other is Vertical Content Platform. The target users cover more circles, including the fields of competition, literature, animation and music and sports.

He emphasized that Tencents information flow products should use AI and social interaction as dual engines to avoid the narrowing of user readings caused by pure big data recommendation.

Tencents positioning for Penguin is one point access, multi-platform distribution. In the future, Tencent will integrate platform resources and provide more than 5 billion yuan of content creation fund on the basis of unified storage and sharing.

At the same time, Tencent also officially released another short video product, YOO Video, which will be the main personalized account and story expression, compared with the current mainstream short video tools, the use threshold is low.

Tencents most colorful product this year is QQ. On November 2, Yang Dazhi, general manager of Tencent PCG (Platform and Content Business Group) Content Platform, released data that QQ Point of View DAU had exceeded 100 million by September this year.

Unlike most of the information flow products, QQ uses social and AI recommendation parallel distribution mechanisms. At present, the QQ Viewpoint Entrance has been put into the fixed navigation bar at the bottom of the mobile phone QQ, which has become the function of equal weight with communication and social interaction in the mobile phone QQ.

At this conference, QQ signals to the outside world are more obvious: combining the younger and content ecology, catering to the social needs of young users with game and content. These interests are concentrated in the fields of electronic competition, second yuan, live broadcasting and games, so products such as Penguin Electronic Competition and NOW live broadcasting will continue to play an important role.

In the future, Tencent will focus on three trends in the field of consumer internet: first, content consumption upgrade will bring quality content. Tencent will do its best content in the way of New Literature Creation. At the same time, Tencent will make great efforts to protect the property rights of content and control the spiritual environment such as anti-rumors. At present, Tencent WeChat rumor center has 490 million popular science programs, covering 140 million users. Secondly, the use of new technology to promote the threshold of literary creation. Including the progress of audio and video, AI technology, can simplify the creation tools, allowing more users to participate in content creation. The third trend is the integration of social networking, tool platform and content platform. Young peoples social behavior is developing towards content and interesting. Content platform is also socializing. Content acquisition emphasizes interaction and timeliness. Source: Chinese entrepreneur editor: Zhang Zutao _NT5054

In the future, in the field of consumer Internet, Tencent will focus on three trends:

First of all, the upgrading of content consumption brings content quality. Tencent will do its best content in the way of New Literature Creation. At the same time, Tencent will make great efforts to protect the property rights of content and control the spiritual environment such as anti-rumors. At present, Tencent WeChat rumor center has 490 million popular science programs, covering 140 million users.

Secondly, the use of new technology to promote the threshold of literary creation. Including the progress of audio and video, AI technology, can simplify the creation tools, allowing more users to participate in content creation.

The third trend is the integration of social networking, tool platform and content platform. Young peoples social behavior is developing towards content and interesting. Content platform is also socializing. Content acquisition emphasizes interaction and timeliness.