Social and AI distribution simultaneously, QQ DAU users breakthrough 100 million

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 Social and AI distribution simultaneously, QQ DAU users breakthrough 100 million


QQ is a young product of information flow. After 95 and 00, the proportion is close to 7. Its content also presents the characteristics of youth. It is dominated by games, two dimensional animation, stars, extreme sports, fashion beauty, black technology and other vertical areas. In May this year, Tencents first quarterly earnings for the first time disclosed QQ Bulletin Daily users, data show that QQ bulletin DAU exceeded 80 million in the first quarter. According to the data disclosed by Yang Dazhi, from August last year to August this year, the QQ outlook grew in terms of daily average traffic, user interaction frequency and other indicators.

Tencent has expressed its determination in the field of information flow on different occasions, and many internal business departments have also launched related products, including daily bulletin, Wechat, QQ browser and so on. In the end, QQ became a dark horse in the information industry in 2018.

Unlike most of the information flow products, the QQ point of view starts with the distribution mechanism of social interaction and AI. This year, QQ watch is on the line again. It is a strong social distribution of information flow. User Biu (that is, forwarding in QQ point) will notify all good messages through the red list of message lists. Friends. This function achieves a strong correlation between content and social interaction, and has a significant traffic gain effect. At present, QQ Viewpoint Entrance has been upgraded to the fixed navigation bar at the bottom of mobile QQ, which has become the function of both QQ and communication and social interaction. In addition to boosting data growth, the QQ perspective has also been working hard on content categories that young people like, introducing big secondary IP such as Luotianyi, MOMOMO sauce and the future of the first tone, and inviting young peoples favorite traffic stars to stay and interact. It is reported that because of the flow advantages and user attributes of QQ viewing points, QQ viewing points have gradually become the promulgation center of film and television works, variety shows and other content. The main creators of this years hot series Yanxi Strategy, Sweet Incense as Frost, Orange Red Age and other series have appeared as QQ viewing points to create momentum for the dissemination of works. Source: NetEase science and technology report editor: Joe Chun Jing _NBJ11279

Unlike most of the information flow products, the QQ point of view starts with the distribution mechanism of social interaction and AI. This year, QQ watch is on the line again. It is a strong social distribution of information flow. User Biu (that is, forwarding in QQ point) will notify all good messages through the red list of message lists. Friends. This function achieves a strong correlation between content and social interaction, and has a significant traffic gain effect.

At present, QQ Viewpoint Entrance has been upgraded to the fixed navigation bar at the bottom of mobile QQ, which has become the function of both QQ and communication and social interaction.

In addition to stimulating growth data, QQ aspect has also been cultivating young people love the content and classification, the introduction of such as Luo Tianyi, MOMO sauce and the sound of the future such two dimensional IP, and invited young people to love the star to enter, interactive flow. It is reported that due to the traffic advantage and user attributes QQ aspect, QQ aspect has gradually become a film and television works, variety shows and other content and the city, this years hot Raiders, Yan Xi Xiang honey heavy dust as frost, oranges and other series creator have unveiled QQ features for the dissemination of works campaign.