Medical advertisements play double standard Baidu can not transform sick

category:Global
 Medical advertisements play double standard Baidu can not transform sick


According to the report, the past flood of medical advertisements on Baidu website has now moved to mobile terminals, playing a double mark. In order to verify whether the report is true, I entered the Baidu website and the mobile terminal for stomachache and stomachache. The results of the search are really less than the website ads, while the mobile end of a page is a lot of advertising, some although no advertising, it is also an institutional type of advertising. This shows that the report has a certain credibility. The Baidu advertising itself is no good. After all, as the Internet moves from the PC side to the mobile terminal, a large number of ads will enter the mobile terminal. Where the traffic is, advertising is everywhere. This is a normal phenomenon. In addition, medical advertisements must be compliant, or they can not be done. In the Wei Zexi incident, Baidu was breaches of regulations and misleading behaviors, especially the fact that the bidding rank and advertising logo were not clear. After that, regulatory authorities intervened and demanded that Baidus rectification be focused on these issues. So, Baidu is doing medical ads at the mobile terminal. The problem is whether these ads are legal or not, and whether they can guarantee the full right to know and not be misled. At this point, as far as I can see, most of these medical ads at Baidu mobile, most of which are old and honest, are marked with advertising, click unfolding and risk tips, and inform users that they have participated in the security plan of Internet users in the state of login. This shows that Baidu may, to a certain extent, take note of avoiding problems and risks and avoiding falling into similar disputes again. However, compared with the rectification request put forward by Baidu at the beginning of the joint investigation team, Baidu still has some problems. Relevant rectification requirements do not clearly indicate that the Baidu PC end or the mobile end, then can also default, the mobile end should be in accordance with the rectification requirements to be standardized. There are three main rectify and rectification requirements: first, the medical institutions that have not been approved by the competent authorities are not allowed to carry out commercial promotion; the two is to change the bidding mechanism, not only to give the money as the standard of displacement, strictly limit the proportion of commercial promotion information, not more than 30% per page; three is to establish and improve the first compensation and other Internet users. The rights and interests guarantee mechanism will compensate the netizens for the losses caused by the misleading information of the commercial promotion. According to the report, Baidu is still in the market as a marketing strategy, and may touch the violation. In the proportion of commercial promotion information, Baidu may not be fully implemented. It is also necessary for Baidu to judge carefully whether the advertising agencies are qualified or not to promote information content. But in any case, Baidu, who enters the mobile Internet era, is still not completely free of medical advertising dependence, which may be the crux of the company. Remember Baidu CEO Robin Li in Wei zenxi incident, once said that the overall strategic transformation of AI (Artificial Intelligence), and according to the report, at the moment, the Baidu mobile terminal for the users picture more accurate, at the moment of search, you have been stared at. If Baidu is to transform AI in an all-round way, it will be a sad thing to end up with technology. I hope that Baidu will take a painful lesson and enter the mobile era with a new look instead of moving forward with illness. Source: Qianjiang Evening News Author: Wei Yingjie responsible editor: Ji Ke _b6492 According to the report, Baidu is still in the market as a marketing strategy, and may touch the violation. In the proportion of commercial promotion information, Baidu may not be fully implemented. It is also necessary for Baidu to judge carefully whether the advertising agencies are qualified or not to promote information content. But in any case, Baidu, who enters the mobile Internet era, is still not completely free of medical advertising dependence, which may be the crux of the company. Remember Baidu CEO Robin Li in Wei zenxi incident, once said that the overall strategic transformation of AI (Artificial Intelligence), and according to the report, at the moment, the Baidu mobile terminal for the users picture more accurate, at the moment of search, you have been stared at. If Baidu is to transform AI in an all-round way, it will be a sad thing to end up with technology. I hope that Baidu will take a painful lesson and enter the mobile era with a new look instead of moving forward with illness.