Media: why does medical competitive bidding remain unchanged?

category:Global
 Media: why does medical competitive bidding remain unchanged?


Two years after the Wei Zexi incident, it is still dangerous to search medical information on the Internet. According to media reports, in Baidu and other mobile phone applications, search for a certain disease key words, the top rank is often the hospital advertising, click in after the direct appearance of chat interface. A private hospital employee who had once done a consultation told reporters that the talk of the disease talk of the customer service, may be without any medical knowledge of rubbing foot big man. Their goal is very clear: flicker the searchers to the hospital, and try to dig out the money in their pockets. It is hard to imagine that after the great storm of Wei Xi Xi incident, the network medical advertisement in Baidu search is still chaotic. The only change is that the battlefield has shifted from PC to mobile terminals, and the user portrait has been more and more precise. It can predict the users intention and help the customer to make personalized speech adjustment according to the visitors interest, and enhance the sense of substitution and pertinence. The revenue pressure of search and the transformation pressure of the high network advertisement of the hospital, the combination of the two forms the result: the fraud and the false spread in the field of internet medical advertisement, the patients who turn to the Internet often become the lambs to be slaughtered. For example, a patient who did not have depression was diagnosed as moderate to severe depression, and the child with low attention was diagnosed as mental retardation. But a month after the abolition of the Ministry of health, Baidu issued a ticket for the Shanghai industrial and commercial bureau because it issued advertisements without examining medical institutions. On the pole of search engines, we can still see a wide variety of psoriasis advertisements. Search related diseases will find that the advertising logo that distinguishes natural search and bid search is still behind the links of the web page, with inconspicuous numbers and colors, and many or even unlabeled ads. In fact, Google also relies on competitive bidding to search for profits, as well as a large number of medical advertisements. However, in the search results display, bidding ranking did not overwhelm the natural search results. Especially in the medical field, the search for related diseases, in the forefront are a number of Encyclopedia of popular science sites, those medical advertisements, but also in different colors of the font to hit a very clear advertising. Moreover, the premise of placing medical advertisements is through NABP (US pharmacy Council) and FDA (food and Drug Administration) certification. In fact, even without subverting competitive bidding, search engines can make certain changes. For example, in the display of search results, we should reduce manual intervention in medical searches or highlight advertisements more prominently. The binding between some illegal private hospitals and bidding ranks will magnify the illegal medical practices. Online search can not only bring the convenience of the public, but also may become an evil road sign at any time, but we do not want the end of the road sign, another tragedy of the western style of Wei Wei. Source: Beijing News reporter: Xiong Zhi editor: Ji Ke _b6492 In fact, Google also relies on competitive bidding to search for profits, as well as a large number of medical advertisements. However, in the search results display, bidding ranking did not overwhelm the natural search results. Especially in the medical field, the search for related diseases, in the forefront are a number of Encyclopedia of popular science sites, those medical advertisements, but also in different colors of the font to hit a very clear advertising. Moreover, the premise of placing medical advertisements is through NABP (US pharmacy Council) and FDA (food and Drug Administration) certification. In fact, even without subverting competitive bidding, search engines can make certain changes. For example, in the display of search results, we should reduce manual intervention in medical searches or highlight advertisements more prominently. The binding between some illegal private hospitals and bidding ranks will magnify the illegal medical practices. Online search can not only bring the convenience of the public, but also may become an evil road sign at any time, but we do not want the end of the road sign, another tragedy of the western style of Wei Wei.