Bidding for medical advertising is still the location of computer phone customers.

category:Global
 Bidding for medical advertising is still the location of computer phone customers.


Recently, some media reported that the medical advertisement information that appeared in search results in the past has basically moved to the mobile terminal. The same keyword is a completely different search result on the web page and the mobile terminal. Is internet medical advertisement treated thoroughly? How high is the credibility of medical advertisements pushed by the Internet? Chen Xiaobing, the chief physician of the Henan Cancer Hospital, is a famous doctor in the world, which is famous for the ten major science communication figures in 2017. According to his observation, two years ago, the advertising of biological immunotherapy that misled Wei Zexi was no longer available on the Internet, but the Internet was still full of other illegal tumor advertising information. Chen Xiaobing said: new equipment, new treatments, new treatment drugs, such medical institutions or companies, they are using new media to play some software ads, the title is very thunder, often used to cure, break through, new progress such words, patients families are easy to click into, I often receive patients sent. Link. Two years ago, the Wei Zexi event, once Baidu bidding ranking advertising business model, onto the cusp. Recently, a media survey found that after two years of Wei Zexis incident, illegal medical advertisements did not leave the Internet. In the past, internet medical advertisements on the PC side appeared more on mobile phones. Many disease keywords dont have any advertisements on search websites such as Baidu, but on mobile terminals applications, the top of the search results are all medical advertisements. However, the voice reporter search query is not all that way. Reporters on the computer Baidu web page and mobile Baidu web page, search for nephritis, pharyngitis and other key words, search results are completely different, but the search results of the first page, no matter the computer or the mobile phone Baidu page, there are many ranking ads. Take pharyngitis as an example, some are selling drugs, others are promoting hospitals. A reporter clicked on one of the pages to see a pharmaceutical company selling drugs to treat pharyngitis. The advertisement said, not to treat chronic pharyngitis in time, and the most serious is the evolution and deterioration of the throat cancer. Henan Cancer Hospital chief physician Chen Xiaobing said, this is alarmist, inflammation is inflammation, and cancer and one hundred and eight thousand li. For the potential rules of the online advertising bid, Mr. Li, a website manager, told reporters that in general, private hospitals want to have a good rankings on the Internet, at least tens of thousands of a month. Business operators, Mr. Li, said: private hospitals need to advertise and get rid of their reputation. The private hospital in Putian is a big client like this hospital. A lot of money is paid every year, because it is very expensive to charge its rankings, and the fees are not low, at least hundreds of thousands a month. And for large customers, the marketing staff of the website will give them a storage card, according to the number of network clicks consumption, is another form of advertising, only the web is clicked to pay. According to the introduction, there are two kinds of situations in web page advertisement implantation, one is the objective management of web pages, the other second is the hidden rules of the network world. If it is a portals, generally the regulation is stricter. ?????? But the back door of the network is a serious disaster area for medical advertising, and a website operator, Mr. Li told the voice of Chinese voice: there are some websites that are adversely regulated by some advertising plug-in companies, through the backstage loopholes, they call the back door, from the back door directly into the advertisement, because these websites themselves have a low click rate. Its not a big web site, or a few people, and hes in this information on purpose, and hes grabbed the hole and put them in. In the view of the Internet advertising agent, the network loopholes will exist every moment, and the medical advertisement drills the net, which can not be avoided by any supervision. At the mobile phone end, it is different to search for some kind of disease, even for different periods. Mr. Li, a website operator, said: because it is human operation, the loopholes are sure to exist every moment, only to find a plug, the Internet technology will never be perfect to get all the holes to one hundred percent clean. The reporter noticed that the promotion of medical advertising on the mobile terminal has been quite mature, and the input of a certain disease key words can be pushed to the hospital information in the related areas according to the location of the net friend. The media also found that the bidding rankings, this payment by the effect of the network promotion, in fact, is already a mature industry, is the search position for bidding, for a key word, after bidding again sale. There are even specialized bidding professionals, after recruitment and training, to provide customers with advertising data analysis, improve customer investment recovery. For medical advertising bidding ranking this way of advertising promotion, many netizens say it can not be accepted. Netizen said: through the price of money, who spend more money who is the first, misleading these consumers, this word must be supervised, or many people will be deceived. Not only Baidu, but also 360 of these searches need to be strengthened. It is really possible to have such a capability, such as this qualification. The reporter contacted the relevant person in charge of the Baidu Inc public relations department, hoping to understand the internal audit mechanism and process of medical advertisements within the Baidu Inc. Before the deadline, the other party did not respond positively. The source of this article: CNGs editor in charge: Zhang Haitong _NN9053 The reporter noticed that the promotion of medical advertising on the mobile terminal has been quite mature, and the input of a certain disease key words can be pushed to the hospital information in the related areas according to the location of the net friend. The media also found that the bidding rankings, this payment by the effect of the network promotion, in fact, is already a mature industry, is the search position for bidding, for a key word, after bidding again sale. There are even specialized bidding professionals, after recruitment and training, to provide customers with advertising data analysis, improve customer investment recovery. Netizen said: through the price of money, who spend more money who is the first, misleading these consumers, this word must be supervised, or many people will be deceived. Not only Baidu, but also 360 of these searches need to be strengthened. It is really possible to have such a capability, such as this qualification. The reporter contacted the relevant person in charge of the Baidu Inc public relations department, hoping to understand the internal audit mechanism and process of medical advertisements within the Baidu Inc. Before the deadline, the other party did not respond positively.