The success or failure of Huang Zhang has restored the ups and downs of the Meizu in the past four years.

category:Internet
 The success or failure of Huang Zhang has restored the ups and downs of the Meizu in the past four years.


The infighting of the Meizu marketing system swept the noise of the social network, and the 15th anniversary Meizu Memorial, the Meizu 15, was released as scheduled, while the founder of the Meizu, Huang Zhang, remained behind the curtain. He always keeps a distance from this busy world. In 2014, he first returned, shouting to be the most open heart to tolerate, to accept the world, to listen to the voice of the user and so on. But when he came back again in 2017, he shouted, I will rebuild my dream machine. My dream machine has nothing to do with the popular trend in the market, even the claim of kerosene (the name of the Meizu fan). It is only about the personal preferences of Huang Zhang. The commentary of Meizu 15 in social media indicates the outcome of the return of Huang Zhang after a few years. I also know the Yellow chapter. One month before the conference, he posted himself a step in the Meizu forum, saying that the Meizu 15 was only a small test bull knife because of the time limit, and the 16 Series in August was the product he made fully. Without the advent of a product, it was labelled trial water by his initiator. Its hard for you to say whether Huang Zhangs honesty or his paranoia or his insincere speech. It also contributed to the Meizu 15 test, a confidant of the Yellow chapter - Yang Zhe, who is in the center of the infighting of the Meizu marketing system, Huang Zhang, the most trusted person of the Meizu, the incumbent Chief Marketing Officer (CMO) of the Meizu. The two antenna belt, which is full of back patterns, comes from Yang Zhes design. Do not know the truth of Huang I heard that the Yellow chapter is out of the mountain, is there any expectation? Dont expect. Almost every year since 2014, the mountains have been told. But MX3s mobile phone seems to have nothing to do with him. Chen Yongming used to operate in the Meizu community. In early 2017, he left the Meizu who had deeply loved it. At that time, Huang Zhang has just announced a comeback, creating a dream machine. That was Chen Yongmings first job after graduation. Like many young people from all over the country to Zhuhai, he did not choose to go to Guangzhou, Shenzhen and other famous cities. When he first heard about Meizu M9 in high school, he was confined to a small town, bought and sold to his friends in Shanghai, and had been listed for more than three months. When he was in school, he kept talking about the Meizus software and hardware in J.Wong (Huang Zhangs ID in the Meizu community), and sniffing the magic of the Meizu new product. In the forum, he has a lot of interaction with the Meizu staff, plus professional counterpart, and through the internship opportunity to go to Zhuhai harbour Avenue South, the building marked with the word MEIZU. I think every Meizu fan has a dream to work for Meizu. Chen Yongming said 2014 was the first time that Huang Zhang had left the mountain. In the early February of that year, Huang Zhang returned to the office on the first day, and asked all the staff at the managerial level to attend. In fact, most of the Meizu employees met at the internal meeting for the first time to see Huang Zhang Zhen Shen. This includes the early years of the entry, more talk than the impression, no outside say so bully, but can see that he did have a lot of determination. Most of the former Meizu employees interviewed by PingWest were awarded the option of Meizu at this time, and Liu Wei, who left Meizu at the end of 2017, was one of them. The Huangshi familys influence on the Meizu is only a small part of the shareholding level. The yellow family is in fact everywhere. Meizu PRO5 is a product that was perfect at that time. The picture is from Androidpit. Summer light year The first heard of the Meizu people, far earlier than the ordinary kerosene mouth in the mouth of the Meizu M9 period, even earlier than the senior kerosene as the Meizu M8. But unlike Chen Yongming, who loves to go to work, Meizu is not Kongs first family. Before entering the Meizu, Kong long was a technology blogger, and in this career he left a lot of brilliant ideas and unique masterpieces. In 2013, Meizu noticed Kong long and invited him to join the Meizu. Witnessed the Meizu from small to beautiful, to tens of millions of shipments, and then to the internal fragmentation and turbulence. Kong long to leave at the end of 2017. During his stay, from the social platform to the brand planning and even the preparations for the conference, Kong long has been involved in it. In recent years, the most talked about Meizu products, that is the September 2015 launch of the long hole Meizu PRO5. It uses a powerful Samsung Exynos7420 processor, independent DAC, metal integrated fuselage, USBType-C interface, large batteries that support fast charging, large screens, large memory... In addition to showing a slight blemish, Meizu PRO5 is a product that was perfect at that time. This year, the sales of Meizu products increased by 350%, and entered the 20 million pass, becoming the ten largest domestic mobile phone. This is the first time from the Meizu cell phone. Also in 2015, domestic mobile phones sprang up a trend of loss making market. Almost all of the mobile phone brands that are booming this year are losing money, and the Meizu is no exception. However, the Meizu is the least of them. Tens of millions, for the mobile phone industry, it is not a loss, the average loss of only two or three pieces, Kong Long said to PingWest products. It was also in this year that the Meizu set up the layout of the mobile phone line of the magic blue - the primer, the MX - the middle end, the PRO - high end, and gradually abandoned the MX Series in the follow-up, and realized the upgrade of the brand through the PRO series. In view of the current consumption upgrade perspective, such product line planning can be seen as advanced. Everything in the Meizu looks so beautiful in 2015. A newly rising domestic mobile phone giant emerges. Huang Zhang was also very energetic at that time, causing millet founder Lei Jun to learn from Meizu products. Lei Jun came to my office every year to drink coke. As a teacher of millet, the first three goals were necessary, otherwise I would be embarrassed to go out. PRO6 is the peak of the Meizu industrial design. The Great Transformation PRO5 released only 8 months later, in April 2016, Meizu PRO6 came on stage. PRO6 and the subsequent small change PRO6s sold a total of 800 thousand units. Surpassing PRO5 has become the best selling Meizu flagship in recent years. In fact, PRO6 is far from PRO5s all powerful flagship. There are too many slot points, and almost every aspect is worse than PRO5. It was only the MediaTek processor that made the PRO6 wind evaluation of the flagship pose bad at the beginning. Even so, the PRO6 series can break the sales record. Is Meizu already able to speak without products? In fact, this is more like the result of halo effect. On the basis of 2015, Meizu wanted to win. Its declared goal is to control shipments in 25 million units, while the target of Meizu is 30 million. But the operation of the Meizu group has a big problem at this time: the disk error, the sales channels are not separated, leading to the fall of the brand, said Kong long to PingWest products. This situation did not improve after that, but intensified. Later, it became a popular comedy of Meizu magic blue separation. Huang Zhangs ambitious goal soon brought pressure to the team. By the middle of the year, we realized that we could not achieve the annual target of 30 million sales volume. In order to achieve the bosss instructions, from the second half of the year, Meizu has released a new machine, which has brought hidden trouble to the Meizu. In that year, the Meizu group, which was 3 or 4 thousand of its personnel, was relying on ODM and its own research and development, and released 14 models. Most of them were named Charm Blue brand, and they used the low-end P10 processor of MediaTek to support the whole audience. Too much of the same product. Marketing cant be done at all. The intensive but identical conference eventually exhausted all the passion of Ye yuan. In the middle of 2013, she joined the Meizu for marketing and copywriting, and chose to leave. She said to PingWest, I cant convince myself. In 2016, Meizu participated in five press conferences, and Feng Annan, who is not in the industry, is still fresh in his memory. The interior wants high Qualcomm to be quick to give the Meizu, so that our marketing doesnt need to be used by the couplet, Feng Annan said to PingWest. Meizu, which relies heavily on MediaTek processors and bad relations with Qualcomm, made Meizu lose its way in 2016. In fact, in 2015, after the high Qualcomm was fined by the national reform and Development Commission, the Meizu President Bai Yongxiang was deliberately reconciled with Qualcomm, but it was a pity that the high pass bid was considered a black box and the reconciliation failed. There is a popular saying: Huang Zhang would rather lose the telecommunications market and never compromise with Qualcomm. The grievances with Qualcomm finally cost the Zhuhai company. In 2016, the Meizu could only play a small number of Exynos processors from the MediaTek and Samsung alms. This is for Meizu President Bai Yongxiang and Li Nan, who is now vice president of Meizu marketing. The MediaTek processor is not bad. It saves electricity and has little heat. But it cant afford the dream of Meizu and kerosene. Samsung Exynos processor has become the last stubborn of kerosene in the Meizu flagship choice. When Samsung Exynos announced the launch of the new Exynos flagship processor on micro-blog, a lot of kerosene revelled under its micro-blog: the Meizu is saved. This has also become a unique landscape of the year. The crazy and difficult 2016 finally passed. In December 30th of that year, the Meizu and Qualcomm jointly issued a statement to reconcile the two sides. However, Huang Zhang also missed the last chance to shorten the gap with his dead rival Lei Jun in this year. In 2016, the sales of deep ploughed channels and quality OPPO and vivo doubled, at the same time approaching 100 million sales mark, while millet was in Waterloo in China, and only 41 million 500 thousand units were shipped all the year. This year, the Meizu had barely sold 20 million phones, and even though it had the best Meizu cell phone PRO6s and PRO6Plus, most of its sales came from the Meizu blue, which was not surprising. The list of Meizu Technology Ltds board of directors in Zhuhai is from the eye of heaven. The yellow family is in trouble Ye Yuan told PingWest that even if only the P10 and a small number of Exynos chips from the joint hair division, the Meizu was able to do 3 or 40 million units in 2016, but the yellow family just took over from Guo Wanxis supply chain. Frequent incidents of chargers are often cited in forums and social media. Ye Yuan said, the reason for the accident is very simple. Huang family did not understand the supply chain, and changed the charger supplier, resulting in safety problems. In 2016, the quality of Meizu products showed a significant decline, which is closely related to Huangs management of the supply chain. She added that Huang family has more penetrated into the companys administrative logistics and purchasing departments. In recent years, headquarters has been renovated, and this part should always be their own responsibility. And the decoration pollution is too serious. Chen Yongming has worked directly with the yellow family: one of the groups I am in the middle, just a relative of the Yellow chapter, does not work, affects the working atmosphere, and the common presence of the tumor. As for the other middle and high level Huang family, I am not very clear about it. I do not think I will go anywhere. In fact, a little research on Meizus organizational structure can reveal many Huang family figures. According to the information of the open eye, there are four yellow surnames in 12 directors of Meizu science and technology. In addition to Chairman Huang Xiuzhang, Huang Zhang and Huang Herens family identity, the general manager Huang Baitao is the cousin of Huang Zhang, and the director of purchasing in the company; the director of the Director Huang is the brother of the Huang Zhang. In the latest structural adjustment of Meizu at the end of 2017, Huang Zhipan also served as senior vice president, responsible for the key supply chain center. In the Meizu communication of the Meizu Technology Association, in the board of directors, in addition to Huang, Huang Baitao and Huang Zhang, Huang Zhangs sister Huang Xiaoqin is also in the list, and she is also the vice president of the MBA in the Meizu. Besides, the agents of the Meizu district across the country also have the family of Huang family. The yellow family is everywhere. Failed as PRO7 A drowning man will clutch at a straw No one knows, after the violent turmoil of 2017, how deep reversion between the chairman of the chairman of the Meizu Huang Zhang, the president Bai Yongxiang and the vice president of marketing Li Nan. Bai Yongxiang does not say, Bai Yongxiang does not say, Li Nan does not say, whether it is the recent beating farce, or the wave of layoffs, the director and Yang Zhe have made it the case on micro-blog, hundreds of thousands of people, but these three people are silent and outside. But Liu Wei told PingWest that it was the only director of the Meizu and Meizu, who refused to take the Meizu and the Meizu, who was forced to leave on micro-blog, who was publicly bombarded by the Meizu. This refers to the war of words on micro-blog. It is a farce of dog blood. The Meizu has little benefit from both parties. The slow rhythm of the magic blue has turned into a Meizus life-saving straw. Li Nan has an undead product heart. Ye Yuan has an admired admiration for Li Nan. Li Nan also uses a short plenipotentiary to prove his ability and Leadership: the high pass 636 processor, the 5.99 inch 18:9 full screen, and the full 6GB memory of the Meizu E3 are the most competitive products of the Meizu for more than a year. In order to digest the PRO7 stock, the professional manager of the marketing and sales power from Li Nans hands and the CMO Yang Zhe, in order to digest the PRO7 stock, are forced to pick up the Meizu blue E3 and the Meizu PRO7 according to the proportion of 1:1. One interesting detail is that, second days after the PingWest was playing the Meizus 2018 layoff program, Yang zhe held a small media conference in Beijing to clarify that the failure of the Meizu PRO7 was not caused by him. The actual situation is true. Ye Yuan said, the concept of dual screen mobile phones first appeared in the roadmap of Meizu product planning in 2016. At that time, the main research and development was Lao Bai (Bai Yongxiang), while the product planning leader was Lao Bai who was excavated from vivo. But in the initial planning, the second screens on the back are circular. The product was originally scheduled to go public at the end of 2016, but the X30 chip of MediaTek has been postponed. Originally, it could only be regarded as an unconventional double screen. At last, it could only be described by chicken ribs and incompatibility. It is a pity that this hot blue phone is always out of stock. The Meizu supply chain is weak and can be seen. At the same time, in the Yellow chapter, with thousands of annual salary, Yang Zhe is using the metaphysic Buddhist sutra concept to transform the Meizus brand: from GOPRO of PRO5 to engraving time of Meizu 15, the image of Meizu has come to a 180 degree turn. But kerosene and consumers will not pay for the Buddha department. The Meizu family has been in the course of a long time, although sometimes the famine is not in tune, but the whole brand of youth and play, is suddenly forced into the incoherent Buddha gene, the extent of its split can be imagined. What is more interesting is: the only slogan hung in the exterior wall of the Meizu headquarters and on the front hall of Yang Zhegao, in fact, Yang zhe used it in the service of the TCL. Li Nan, who was exiled to enchanted blue, failed to defend his third part of the land. The Meizu that has just changed over the world is changing again. Anyone can perceive the uncertainty of the future destiny of the Meizu. Many of the men who had followed Li Nan to the Meizu blue were also leaving, including the summit of the industrial design of the Meizu in recent years - the head of the industrial design of PRO6. This time, the Meizu software system, which was originally out of power struggles, was also affected by Flyme. Liu Wei has been working for three years in Meizu, witnessing the Meizus high time and his madness. After his departure at the end of 2017, he still cares about the Meizus movement. He told PingWest products to play: Flyme, director of visual design, has hopping out, and the Meizu Hangzhou division (Meizu Mall) is in charge of the senior director jump. The trough has gone to an emerging e-commerce giant. Meizu is a company that knows no good in luck. Now many director level management of Internet Co is from Meizu, so we can see how many talents the Meizu lost, Liu Wei told PingWest products. No one could guess what Huang Zhang was planning. After all, Li Nan had taken the lead with him. He also brought Alibabas huge investment of $590 million for Meizu. It was also after the Alibaba investment that Li Nan and Wang Jian, Zhang Yu, Ji Gang, three Alibaba representatives entered the Meizu board together. Bai Yongxiang is an old partner who worked with Huang Zhang for more than 10 years. He founded the Meizu with him. In 2014, he almost ran over to the music department with the former Meizu vice president and Flymes Ma Lin. Huang Zhangs timely return to retain Bai Yongxiang, Huang Zhang subsequently announced the equity incentive plan. Who can figure out how many of the Meizu employees, users and fans who have been deeply loved? In the Meizu, almost everyone can see where the problem is, but it is helpless. Because the Meizu family name is yellow. No matter how far Huang Zhang had hidden away from the rivers and lakes, he still held a rope tightly and manipulated it at any time. And the Meizu, the Yellow chapter, the yellow seal. In the official profile of the 249 words of Meizu, the word dream recurred five times, and love appeared six times in two times. Today, a number of Meizu employees, including Chen Yongming, Liu Wei and Ye Yuan, still have a different form of collection of the classic Meizus classic products. They still have a dream, but the Meizu is hard to bear the love. (for the purpose of protecting the source, Liu Wei, Chen Yongming, Ye Yuan and Feng Annan are all pseudonyms in this article; Huang Zhang, Bai Yongxiang, Li Nan, Yang Zhe and Zhang Jia and others are all real names.) this article comes from: PingWest product play responsibility editor: Bai Xin _NT4464 Because the Meizu family name is yellow. And the Meizu, the Yellow chapter, the yellow seal. In the official profile of the 249 words of Meizu, the word dream recurred five times, and love appeared six times in two times. Today, a number of Meizu employees, including Chen Yongming, Liu Wei and Ye Yuan, still have a different form of collection of the classic Meizus classic products. They still have a dream, but the Meizu is hard to bear the love. (for the purpose of protecting the source, Liu Wei, Chen Yongming, Ye Yuan and Feng Annan are all pseudonyms in this article; Huang Zhang, Bai Yongxiang, Li Nan, Yang Zhe and Zhang Jia are all real names)