Red Bull factory in China stopped production storm: the company refused to respond to business management.

category:Global click:863
 Red Bull factory in China stopped production storm: the company refused to respond to business management.


In this regard, Securities Daily reporter to Huabin Group head of public relations to verify the matter, the other side only said that all statements prevail, and said, involving internal management arrangements information, will not be disclosed on its own initiative for the time being.

At the end of September 2018, the operation period of red bull in China officially expired. The focus of the dispute is whether the Red Bull China still has the right to continue operation after its expiration.

In an interview with the Securities Daily, Shen Meng, executive director of Xiangsong Capital, said that the rivalry between the two tigers is bound to hurt. The long-term cooperative partners will not yield to each other because of their interests, which will bring the greatest damage to Red Bulls brand, products and consumers. But unlike Wang Laoji and Gadobo, Red Bulls partners are both private enterprises, each with some chips and their own games. After all, it is bad for both sides to be irreparable.

Brand disputes continue to be confused.

In 1966, Xu Shubiao, a Thai Chinese, founded the brand of Red Bull drink. But to really make Red Bull famous, theres another person to mention, Dick Metshuz of Austria. In 1984, Xu Shubiao and Dick Metshuz co-founded the Austrian Red Bull, can be said to have sold the Red Bull to the world, to broaden the market.

In March 27, 1995, Xu bookmark and another Thai Chinese, Yan Bin, set up a red bull Thailand. In 1998, Red Bull Vitamin Beverage Co., Ltd. (hereinafter referred to as Red Bull China) was registered in Beijing. Securities Daily reporter through enterprise investigation found that at present, the companys shareholders are mainly: Red Bull Thailand, Intel Biopharmaceutical Holding, Global Market Holding and Beijing Huairou Township Enterprises General Corporation, the four shares accounted for 88%, 7%, 4% and 1% respectively.

Under the help of Yan Bin, Red Bull entered the Chinese mainland market and achieved great success. At that time, the Chinese market is a blank functional drinks, through Yan Bins advertising, marketing and other means, Red Bull occupied the majority of the domestic market share.

However, one mountain can not afford two tigers, and the conflict between the Xu family and Yan Bin is increasingly fierce.

The deterioration of the relationship can be traced back to October 2016, when Red Bull China used the Red Bull trademark (only in mainland China) to expire, while Thai Tiansi, owner of the authorized Red Bull brand, said it would not renew the contract.

The two sides formally broke up at the end of September this year.

Securities Daily reporter through the national enterprise credit information publicity system inquiries, September 29, is Red Bull Vitamin Limited Company business expiry date. The company has been in operation for 20 years since its date of establishment in September 30, 1998. However, information shows that the company is still in the state of business.

After the expiration of the business deadline, red bulls official micro-blog issued a statement in September 29th. The company has submitted an application for extension of the business period to the relevant authorities in accordance with the law, and the extension of the business period is in the process of being processed, the statement said.

It is worth noting that the main contradiction between Xus group and Yan Bin is twenty and fifty years.

According to the statement, Red Bull China said: The companys long-established binding legal documents, the companys term of operation for 50 years, and within the aforementioned period, the company is the only right to produce and sell Red Bull beverage products in China.

Red Bull Chinas current 20-year business period for business registration, is to meet the companys establishment of the relevant foreign capital registration examination and approval of the special requirements for the registration period, does not mean that the companys business period is only 20 years.

However, for the fifty years, the Hsu group denied it. Shortly after the Red Bull China announcement, the Thai Red Bull and Intel Biopharmaceutical Holdings jointly responded.

At present, the operating period of Red Bull Vitamin Beverage Company Limited has expired, and the shareholders of the parties have never reached any agreement to extend the operating period of Red Bull Vitamin Beverage Company Limited. Any claim contrary to this is without legal and factual basis, and its intention is only to delay due process of law. According to the law, Red Bull Vitamin Beverage Company Limited shall immediately liquidate and cease all business activities unrelated to liquidation.

Moreover, in a joint statement, Red Bull and Intel Biopharmaceutical Holdings said it had decided to launch a new partnership and operation model, and properly arrange the staff of Red Bull Vitamin Beverage Ltd.

On the afternoon of October 16th, Red Bull official micro-blog once again made a statement on the fifty year cooperation period of Red Bull China. Red Bull China said that in 1995, Xu Shu and Yan Bin jointly agreed on the principle of cooperation for fifty years.

At the same time, Red Bull China said it had previously been limited by the relevant policy requirements, the business period for industrial and commercial registration can only be recorded for 20 years, 2002, foreign investment restrictions have been abolished, Red Bull Chinas business period can be directly registered for 50 years.

In addition, Red Bull China also believes that the 50-year agreement is the basis for commercial cooperation, the basic legal document with the highest priority effect, and the constitution of bilateral cooperation.

On the evening of October 16, in response to Red Bull Chinas statement, Red Bull Thailand and Intelligent Biology again stated that they had never signed the so-called 50-year agreement with Red Bull China or its related parties, and that Red Bull China should last for 20 years as specified in the contracts and articles of association approved by the examining and approving organs and that the deadline had expired. Period.

From the point of view of the statement, you and I, each side of the same line, seems to fall into Rashomon, who is right and who is wrong? There is no final conclusion. Only the parties are most clear about that.

Notably, on October 24, Red Bull China again voiced that Yan Danhua, Yan Bins daughter, had authorized Korpniti Law Office to disclose the facts.

According to the law, Yan Danhua will report to the police in Bangkok, Thailand, allegations of defamation and defamation of his fathers reputation, and hold offenders liable. He also filed a lawsuit in court against misappropriating the name of the Thai Red Bull and unlawfully issuing statements to stop the operation of the Red Bull in China.

In addition, according to the operation of Red Bull in China in recent years, according to preliminary estimates by well-known accounting firms, if the second generation successors of the Xu family violate the agreement, they will cause more than 100 billion yuan of direct economic losses to Red Bull China (about $15 billion, excluding the 20 billion already spent by Huabin China and Red Bull China). The cost of brand input and the 4 billion yuan fee paid to the Thai side. Yan Bin and Red Bull China will pursue legal liability for breach of contract and recover all economic losses according to law. The breaching party will bear economic compensation liability and all legal consequences. Just as Red Bull China announced a legal solution to the problem, on the evening of October 31, a reporter from the Securities Daily was informed of a new statement jointly issued by Red Bull of Thailand and Intel Biopharmaceutical Holdings. It said it had recently received an award issued by the China International Economic and Trade Arbitration Commission on October 26, 2018, confirming that Red Bull Vitamin Beverage Co., Ltd. is operating for 20 years. In an interview with the Securities Daily, Zhu Danpeng, an analyst of Chinas food industry, said that the dispute between the two sides is actually a dispute of interests. Looking from the industrial side to the consumer side, both sides have their own reasons, but in the end, they still need to rely on the law to decide. Source: Securities Daily editor: Wang Zheng _NN7526

In addition, according to the operation of Red Bull in China in recent years, according to preliminary estimates by well-known accounting firms, if the second generation successors of the Xu family violate the agreement, they will cause more than 100 billion yuan of direct economic losses to Red Bull China (about $15 billion, excluding the 20 billion already spent by Huabin China and Red Bull China). The cost of brand input and the 4 billion yuan fee paid to the Thai side. Yan Bin and Red Bull China will pursue legal liability for breach of contract and recover all economic losses according to law. The breaching party will bear economic compensation liability and all legal consequences.

Just as Red Bull China announced a legal solution to the problem, on the evening of October 31, a reporter from the Securities Daily was informed of a new statement jointly issued by Red Bull of Thailand and Intel Biopharmaceutical Holdings. It said it had recently received an award issued by the China International Economic and Trade Arbitration Commission on October 26, 2018, confirming that Red Bull Vitamin Beverage Co., Ltd. is operating for 20 years.

In an interview with the Securities Daily, Zhu Danpeng, an analyst of Chinas food industry, said that the dispute between the two sides is actually a dispute of interests. Looking from the industrial side to the consumer side, both sides have their own reasons, but in the end, they still need to rely on the law to decide.