The collective memory of Jin Yong fans after 80: the whole class turns to borrow books to see the most sought after days.

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 The collective memory of Jin Yong fans after 80: the whole class turns to borrow books to see the most sought after days.


Where there are Chinese offices, everyone reads Jin Yong. The influence of Jin Yongs swordsman novels is unique in Contemporary Chinese literature. The popularity of Jin Yongs novels is also a true portrayal of Chinas social and cultural changes after the reform and opening up.

Xu Yun, a post-80s native of Jinyong and a standard fan of Jinyong, was introduced to the mainland in the middle and late 1990s when Jinyongs genuine novels were introduced into his middle school. Several Jinyong swordsman dramas were filmed in Hong Kong, which set off Jinyongs swordsman fever.

In 1994, a set of 36 volumes of Jin Yongs Collection of Works was sold for 688 yuan. Xu Yun could only sigh at the sight of the foreign countries. In his memory, only the well-off students have a complete set, four green slaughter Dragon on the sky is the most sought-after boys baby, almost every day someone booked. Because its so hot, he began to read The Story of Relying on Heaven and Slaughtering Dragons from the fourth book, and the shooting and carving trilogy was also read upstream.

At that time, in order to prevent reading novels in class by the teacher found, Xu Yun these fans also have secrets: can only put the novel in the drawer, and then spread out the textbook cover most of the book, from the cracks in the textbookline by line scanning. Xu Yun got good grades in liberal arts and occasionally quoted Jin Yongs wonderful sentences in his own articles. When he read martial arts novels in class, the teacher let the water out.

It has been a long time for Xu Yun to have a complete set of Jin Yongs works. After the college entrance examination, his father carried back a whole box of books with an old tank, which was too heavy for me to carry. The triple edition of Jin Yongs Collection of Works was not only a good idea for many readers at that time, but also a pioneer in the publishing industry for the publication of Hong Kong and Taiwan martial arts novels in the mainland.

Dong Xiuyu, general manager of the former triple bookstore, was the first publisher to bring Jin Yongs novels to the mainland. In Watching Home - Life, Reading, New Knowledge she mentioned: before 1994, the annual sales of Sanlian Bookstore was 7.11 million yuan, and the need to borrow money to live; and Guangguang 36 volumes of a collection of Jinyong works, can bring tens of millions of dollars a year for the publishing house cash flow. For a start-up enterprise, publishing Jin Yongs book is also of great significance.

When Jin Yong died in October 30th, a bookstore in Hangzhou put Jin Yongs books in a prominent position. Visual china map

The reputation of martial arts novels is not very good.

Before the reform and opening up, Jin Yong had become a renowned journalist and novelist in Hong Kong, but his works could not be seen in bookstores in the mainland. Although Deng Xiaoping met Jin Yong, the president of Ming Pao in 1981, for a long time, his works were still regarded as insect carving skills, even spiritual pollution, excluded from the regular publishing channels. However, with the growing number of fans of Jin Yongs swordsman novels, pirated books and fake books are rampant on the market.

Yu Pinhai, the purchaser of Ming Pao and the copyright agent of Jinyong, lamented the rampant piracy in the Mainland at that time. Jin Yong is my predecessor and respected writer. I suggested to him very early that his novels should be well-written and beautifully presented in mainland China. Out of respect for triad, Yu pin Hai and Dong Xiuyu began contact.

Before the introduction of Jin Yongs works, Dong Xiuyu just returned from Hongkong to Beijing to preside over the work of Sanlian bookstore. She also hesitated about publishing Jin Yongs novels. Watching Home - Life, Reading, New Knowledge Triple Bookstore, she recalls: The reputation of martial arts novels is not good, we must first convince ourselves.

Ive had a great ideological struggle. Although I like reading Jin Yongs books and would like to bring them in, Ive been thinking about whether the Sanlian brand is suitable for Jin Yong. I came to the idea that our books should be hierarchical: there are both more serious academic works, there are medium-sized intellectual and popular reading, we can not just be a little bit on the top of the pagoda. But at any level, we must be top notch. Jin Yong is famous for his martial arts novels, but essentially first-class literary works, can enter the palace of literature, think through this point, there is no problem.

For a long time, Sanlian Bookstore takes publishing academic culture books as its main business. In that era, there existed some risks in the publication of swordsman novels. In order to adhere to academic positioning, the publishers adopted the whole sales strategy. There are only 120 new books on the shelves one year in Sanlian. If they are opened up and sold, more than one-fourth of the new books in Sanlian will be written by Jin Yong alone. This proportion is potentially dangerous to the future sales of Sanlian, and it will also affect the main business of Sanlian.

The Jin Yong Pavilion in the Hongkong Museum of culture displays part of Jin Yongs film and television works, Oriental IC.

After the publication of the collection of works of Jin Yong in 1994, Luo Yangs paper was expensive. Since then, other publishing houses in China have published martial arts works such as Liang Yusheng and Gu Long. The trilogy of Jin Yongs works is a new era of reading.

With the popularity of Jin Yongs works, the voice of criticism has been haunting. Many people appraise his swordsman novels as vulgar and thoughtless, so they are not elegant and inferior to pure literature. Yan Feng, a professor at the Chinese Department of Fudan University, does not agree with this view. His works are historical, realistic, cultural, imaginative, personage and world. He pushed a literary genre into the realm of unprecedented people. Jin Yong is much better than some of the writers who have won or have not won the Nobel Prize, whether they are literary achievements or insights into human nature. After Jin Yongs death on October 30, Yan wrote on his microblog that he had published several microblogs in memory of Jin Yong.

Idols in business circles

Jin Yong, who really can be called take away an era, is one.

Fifteen novels with a total of 11 million words, Jin Yong influenced at least two generations with the spirit of his characters, which had already gone beyond the realm of literature.

The greatest knight-errant is for the country and the people, which is the most famous words in Jin Yongs works, from the shooting and carving heroes in 1999 Jin Yong accepted the China Youth Daily interview, also used it to send young people. Wang Yonghao, a professor of Chinese Studies at Fudan University, once explained in a lecture at Fudan University that chivalrous is a person with a strong temperament between heaven and earth. In Chinese ethics, people become filial piety, law-abiding, gentle, weak and neutral. It is for this reason that in the confrontation between man and society, man has no vitality to change society. And wandering on the edge of the Rangers, often become the starting point to change the society.

There are many Jin Yong fans in business circles, including the qingqingyang Ma Yun. On October 31, the day after Jin Yongs death, Ma Yun posted an open letter of remembrance through his micro-blog. His words were gloomy and sincere. He described Jin Yongs chivalrous spirit and the great influence of his country on his business and behavior. If there is no sir, I wonder if there will be Alibaba, he wrote. Of the 18 founders of Alibaba, sixteen or seventeen are particularly fond of Jin Yongs novels, which are full of imagination, romanticism and chivalrous spirit. In particular, chivalrous spirit is the only way to smooth the world. Ma Yun said in an interview with reporters.

Li Kaifu is also a fan of Jin Yong. In his autobiography, the world is different from you, he wrote that he had read Jin Yongs novels five times. Cao Dewang, the king of glass, is from the rock and sky of Jin Yongs knight errant. Yan Jia Yan of Peking University is the first scholar to praise Jin Yong in China. He believes that Jin Yongs plot is like fairy tale, but its reason is very real. Jin Yong is consciously pursuing a bit of the ideological nature of martial arts novels, he did not absolutely oppose entertainment and thought, his novel plot is absurd, is out of imagination, but contains the truth, can also be found in real life, so it can arouse some peoples associations, to give people Many inspirations. (This article refers to Watching Home - Life, Reading, New Knowledge Triple Bookstore), Zou Kais book, 2008, Triple Bookstore.) Source: First Financial Network Author: Sun Xingzhis Responsible Editor: Guo Ping_B7442

Li Kaifu is also a fan of Jin Yong. In his autobiography, the world is different from you, he wrote that he had read Jin Yongs novels five times. Cao Dewang, the king of glass, is from the rock and sky of Jin Yongs knight errant.

Yan Jia Yan of Peking University is the first scholar to praise Jin Yong in China. He believes that Jin Yongs plot is like fairy tale, but its reason is very real. Jin Yong is consciously pursuing a bit of the ideological nature of martial arts novels, he did not absolutely oppose entertainment and thought, his novel plot is absurd, is out of imagination, but contains the truth, can also be found in real life, so it can arouse some peoples associations, to give people Many inspirations.

(This article refers to Watching Home - Life, Reading, New Knowledge Triple Bookstore. Zou Kaizhu, 2008, Triple Bookstore)