Chen Linong fans hand tear micro business to beat idol endorsement alarm bell

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 Chen Linong fans hand tear micro business to beat idol endorsement alarm bell


Micro quotient is synonymous with low-end products.

Fans look at idols with their own beauty filters. They have good face value, they work hard enough, and they sing and dance well. These words are basically suitable for every flow idol artist. And the marketing tools and wealth paths that Weishang has created from the start always give fans a sense of upstart, in their words, especially low and very low, totally out of line with their idols.

In fact, most of them are still in a period of barbaric growth, not strict control of product quality and sales channels, less involved in the cultural construction and image building of brands, and frequent product safety incidents and quality problems.

For Idol endorsement products, brand and brokers are very clear, the basic money is made by fans, not out of the circle for the flow of Idol artists even more so. So we often hear that idols cant have girlfriends or at least not be public, because no female fans can tolerate the logic of take my money to support your girlfriend; and based on the trust and admiration of idols, idol endorsement products, even if there is no actual demand, fans will buy one after another. . From the self-interest point of view, fans of brand products have a strong willingness to buy, supplemented by the support of idol endorsement, which can be said to kill two birds with one stone; and idol endorsement micro-merchants, who still need fans to buy these products they do not trust, will appear to be somewhat inadequate and reluctant.

Idol endorsement micro business, in front of fans face?

Idol fans circle is like a battleground, which is very obvious on the micro-blog charts. Microblogging has a list of artists who need to integrate the influence of idols and the popularity of microblogging. In order to get better scores and rankings for their idols, fans have to take turns turning blogs, responding to support groups, even at the expense of other idols, rumors, or seeing the wind and rain is exaggerating. All of them are to suppress other idols and let their idols stand on the top as soon as possible.

Whats more, if the idol endorses the micro-businessman, but the family idol endorses a variety of high-end brand, obviously in the momentum has lost, this is absolutely not allowed by fans.

Cancellation of cooperation will affect artists later endorsement

Back in front of Chen Lings endorsement, it is not only simple to remove endorsements. Before Chen Wei-ting and a micro-businessman intended to co-sponsor, they were attacked by fans. At last, the broker and the brand side could only appear under the strong attitude of the fans, but Chen Li-nong was attacked by the fans after he had signed the contract and photographed the material for the sponsorship. The broker company was bundled with fansopinions. Binding and withdrawing cooperation, if desired, will inevitably involve the liability for breach of contract, as well as damage to the image of artists, this event will also affect other high-end brand endorsers on the commercial value of Chen Linong. For the idols who have not yet gone out of circulation, the choice of endorsement should be more cautious. We say that the essence of idol circle is to sell the distance from fans and the company of idols, fans mostly follow idols from red to red, from unknown to top stars. They grow up with idols, hoping that their idols are not short of money, perseverance, and responsibility, and the micro-business endorsement is like a mirror on the black spot, shining on the face is no longer shining. We expect that as a new sales channel, micro-merchants will have more control over the quality of products, and flow artists are expected to produce their own works as soon as possible to find more suitable endorsement products. (author Li Zhenwu) source: Beijing News Editor: Chen Shaojie _b6952

Back in front of Chen Lings endorsement, it is not only simple to remove endorsements. Before Chen Wei-ting and a micro-businessman intended to co-sponsor, they were attacked by fans. At last, the broker and the brand side could only appear under the strong attitude of the fans, but Chen Li-nong was attacked by the fans after he had signed the contract and photographed the material for the sponsorship. The broker company was bundled with fansopinions. Binding and withdrawing cooperation, if desired, will inevitably involve the liability for breach of contract, as well as damage to the image of artists, this event will also affect other high-end brand endorsers on the commercial value of Chen Linong.

For the idols who have not yet gone out of circulation, the choice of endorsement should be more cautious. We say that the essence of idol circle is to sell the distance from fans and the company of idols, fans mostly follow idols from red to red, from unknown to top stars. They grow up with idols, hoping that their idols are not short of money, perseverance, and responsibility, and the micro-business endorsement is like a mirror on the black spot, shining on the face is no longer shining. We expect that as a new sales channel, micro-merchants will have more control over the quality of products, and flow artists are expected to produce their own works as soon as possible to find more suitable endorsement products.

(author Li Zhenwu)