Editor Yang Xuan (thanks to 36 krypton author Yan Hao and Wang Leibai for their contributions to this article) Whirlpool Center At the other end of the negotiating table, there are at least 9 investment letters of intent and BAT three seats. 1 billion dollars, 1 billion 200 million dollars, 1 billion 400 million dollars, to the last 1 billion 600 million, this interesting headline company, the valuation in the negotiations has been rising. Interest headlines most want to take the investment of the Tencent. Before and after the Spring Festival in 2018, the financing negotiations between the interest headlines and the BAT have entered the opening period. In order to wait for the Tencent, it refused the Baidu and Ali to make a short period of time, waiting for the Tencents echo. This product, which also localize information flow information, takes more than a year. DAU (tens of millions of active users) is over ten million. Todays headlines cant be on the alert. In December last year, Zhang Yiming sent a graph of fierce headlines to executives. There are rumors that todays headlines have tried to invest in fun headlines, but the fun headlines have not responded. Finally, Tencent took the deal, with a valuation of $1 billion 600 million, and nearly $200 million in trading volume. When traffic becomes more and more expensive, and it is more and more difficult to produce explosive growth products, regardless of reluctance, interest headlines have come to the center of the vortex. Investment headlines are not necessarily the Tencents defense against todays headlines, but in the current situation, any big traffic entry can not be let go. Light source capital CEO Zheng Yue said to 36 krypton. The light source is the FA of the headline capital financing, and is also a Financing Consultant for the fast - handed, harrows bicycle. It realized the value of the three or four line sinking market early through the previous case. According to Tan Siliang, the first founder of the industry, the first in the three line city and below is not more than 20%, not as exaggerated as everyone thinks. The remaining 80% is left to interesting headlines, most of the users they are exposed to, and the mobile phone is likely to have not installed any news and information applications. Funny headlines are actually the ceiling for todays headlines. How big are they now? How low are the headlines in the sinking market today? An investor who asked for anonymity said. But its good news for entrepreneurs and investors. At the beginning of April this year, in a closed door meeting of a famous VC, the flow of the sinking market became the most popular topic in a number of round table links. Looking back at the recent fast - growing companies, whether its a lot more or less interesting, their common feature is that the traffic comes from the sinking market - the people that seem to be everywhere, Taobao, and todays headlines. This is a market of up to five hundred million or six hundred million people. It has long been on the edge of the Internet world, and is regarded as hard to find and not worth enough. They are the mainstream users over the age of forty in the three or four tier cities, including the older users in the first tier cities. Now, someone has found a way to fix them. Relationship between teacher and apprenticeship and time price ratio The reason why interest headlines want to wait for Tencent, on the one hand, is because Tencent is more tolerant of post management style, on the other hand, it is because the interpersonal communication of WeChat and QQ is the key to sink, but not the way of buying traffic in the past more than 10 years in the Internet world. I am not buying from these platforms, but I am going to form traffic from one person to another, and individuals will not pay a premium to us. Tan Siliang told krypton 36, which is why he thought he was interested in making headlines. Before setting up the headlines, Tan Siliang was responsible for the online advertising platform business in Shanda group. He was too clear how online traffic prices were going all the way. To seize shares in the sinking market, the key point has changed from mastering channels to understanding people. The 86 year old lady, old lady, began to hold his cell phone all night, slipping his fingers on the screen from time to time, pulling out more than nine in the morning until two oclock in the morning. Before downloading funny headlines, her work and rest fell asleep at eleven in the evening, but now it is common for her to sleep at one in the morning. She was pleased with the news that she had earned more than 30 dollars a month by watching the news and told the news to others, and the family knew the headlines of her mouth all day, not the headlines, but the headlines. Mrs. Wang, who worked as an anesthesiologist in Lanzhou before retiring, developed her headlines, her master who used to buy stocks, and her real acquaintances. The apprentice receives 3000 gold coins first, and then the apprentices reading gains can also be paid to the master. Mrs. Wangs master has received dozens of disciples. The gold coin stimulus brings a lot of sharing behavior in WeChat group and friends circle. A man with my.B7PYYXXX, 1 yuan. CRB8YFXXX, you need to invite code, please copy, enter you get one yuan. News apprentice, more than 3 yuan of the Apprentice - probably too slow to send out the invitation code, someone simply dumped a screenshot, which contains several App of gold. If you look at the 99+ messages added to each group in half an hour, it is not likely to miss any new money making platform on the market. Their names are all kinds of strange things. They earn 888 from watching news. They earn money by grabbing red packets every day and helping each other with their tasks. The group owners responsible for operation and maintenance seem to have seen some of these information. There are few cases of kicking. Most of the rebate platforms are abhorrent to the machine wool party, and the headlines have cleaned up about 200000 robot accounts in the early days of the business. It was a tough decision for a DAU to a million platform. But for these real users who want wool, the platform is much more tolerant. Tan Siliang thought about it, if he wanted to be greedy for a little cheaper, these users were easily attracted by our integration mechanism, and then we read, through the algorithm, to cultivate his usage habits. Mrs. Wang also wanted to receive the apprentice, but it was strongly blocked by her family. But the family did not object to her watching the news. Instead, she could constantly replace the location of the TV and newspaper with the brush text and video. When she followed her children and grandchildren from Lanzhou to Beijing, the news helped her to spend a lot of time. The fission of the users volume is the beginning of this. On the list of interesting headlines, the number one user received more than forty thousand apprentices and won over eighty thousand yuan of promotional awards. In this way of giving money directly, the fun headlines completed the first million DAU, and crossed the ten million DAU mark. The fission infrastructure is that old ladies have already used WeChat, sending messages to each other, sending red packets and paying with WeChat. Whether it is a lot of fun or fun headlines, their business models are inseparable from this series of basic functions. Earlier, up to five hundred million or six hundred million of the Internet marginalized people, although they had smartphones, rarely volunteered to download a new App in addition to WeChat and mobile phone prepackaged software. A follower of interest, headline, Amoy news and Oriental headlines, used the system of master and apprentice. This call has long been in a variety of net earning platforms, but the interest headlines are only used, and the founding team believes that the apprenticeship system is easier to understand for the three lines and below. But this name can not help people think of pyramid selling, so the interesting headline needs to be explained repeatedly to the outside world, the pyramid selling is to the user to collect money, and the interest headline is to pay the user, this has the essential difference. The apprenticeship system is equivalent to the new cost of the platform. According to the rules of the platform, master invites a disciple to download registration, generally can get 2 to 8 yuan. The amount above 2 is usually required to be returned three times, and the motivate condition is Apprentice reading behavior on the platform. In other words, in addition to sending invitation codes to invite disciples, teachers need to encourage their apprentices to read the information flow. Although there is a dazzling task system, such as a treasure box (sign in), an income (sharing link), reading information, quality reviews, and so on, it is the most effective way to pull new users if you want to really rely on these App to make money. As long as a two dimensional invitation is placed in front of the stall, the fruit owner is their trump push, and the insurance agent will develop more than a dozen apprentice and urge the apprentice to read the news every day in the WeChat group on time. They are very active in real life. They are all the nodes in real social networking. Their Apprentice will also expand their team through the sharing of friends circle and sending invitation codes. Relying on this way of communication, the fun headlines will reduce the average passenger cost to 3-4 yuan. The retired Shanghai old man, who was just retired, was also interested in making headlines with her master. She started in the middle of the five or six gourmet food, plants, resorts, and blue sky Australian travel photos in her friends circle, with a link to watching news, making zero flowers, filling in my invitation code: 24784XXX; she spent an hour a day brushed the news as a game and jumped out of the gold coin on the screen. She and her master are able to get in, though the average cost is a few cents a day. For 10 months to download the interesting headline, the return of the rainbow was 60, and 28 yuan had not been raised in the account. She had moved her interest to a higher subsidy, of course, with her master. I dont know how we got our first 1 million DAU. The founder of MinguKang, who had been thinking about it for a long time, did not find the answer to this question. The foreigner who has been starting a new year in China has been very adept in Putonghua, but the tone often has a sense of exuberance, which is even more so when describing the performance of the headlines. The companys last product was Hui lock screen, a rebate product that unlocked the phone screen and jumped out of ads, which was launched in 2013. For a long time, the operation of Hui lock business was dismal, and it also caused problems of cash withdrawals and credit crumble. In fact, the benefits of headbands are basically the same as that of Hui lock screen, which is to get users attention by rebate, in return for advertisers. Prior to the case, the whole flower mobile media did not report too much hope to the headlines. Hui Suopings failure was due to the fact that only a few minutes a day could not attract enough advertising. With too little advertising and insufficient returns to users, the game will not be able to scroll down. But the information flow product is different, with the seemingly endless content of the part, the interesting headlines can stick the user on the mobile phone, plus the gold coin stimulation, the average users of these products are almost 60 minutes longer. These people are less sensitive to relative prices and more sensitive to absolute prices. Sugar beans CEO Yuan Chang said. The current DAU of sugar beans is about 3 million. It is the first in the field of square dance. It is also a subdivision market. It is only a subdivision of people over 40 years old. Yuan Chang called it the middle age of the town. This group of users can earn extra $20 a month by reading news on their mobile phones. In other words, they care more about how much money they earn rather than the cost performance between time and income. This has contributed to over 60 minutes of usage time and endless streams of advertising bits. In the final analysis, it will eventually come down to account. Although the absolute value of their wealth is not comparable to those of the first tier cities, their disposable time and disposable wealth are relatively large. Sugar beans CEO Yuan Chang said. More importantly, they were not washed. Before, this part of the money, is a large number of TV stations, TV stations, TV shopping, is a small town shopping mall recommend a famous brand salesman. Over the past two years, because of the increasing number of means of cash realization, the depth of liquidity has become deeper and deeper. There is still a great opportunity for this group of people. Cheng Tian, a capital partner, said to 36 krypton. The means of traffic realisation have not changed. They are mainly live broadcasting, advertising, games and electricity providers. Depth refers to the daily income or monthly income that can be obtained from a single user. This is a business that is carved up by todays headlines and Baidu. In 2017, the advertising revenue of todays headlines was about 15 billion yuan, and the KPI in 2018 had been rumored 3 times to 50 billion (including all todays headlines). Information flow is also the focus of Baidus business in the past two years, and even Baidu cloud embedded in the information flow module. The growth of the distribution of information flow business is also the focus of Robin Li and Lu Qi in the 2017 annual Baidu earnings conference. Todays headlines and Baidu cut off just one piece of the big cake, running headlong and headlines in the sinking market, and the monthly income of the camp has been broken by billion yuan. In the sinking market, which has not been repeatedly washed, the effect advertisement is more space than the brand advertisement. Although the effect advertisement is often in its rough form, the inducible interface is regarded as a quick profit and quick profit. But as a result, advertising with conversion rate as the assessment standard is obviously more efficient. For these users, advertising is even part of the information. A high level information company pointed out to 36 krypton. Compared with a typical second tier urban white-collar worker, consumers in the sinking market do not have sufficient brand knowledge and consumption choices. They are relatively blind when making purchase decisions, which makes the whole market showing the characteristics of advertising marketing drive. BP screenshot of net interest headline financing According to MinguKang, the DAU, from 0 to 5 million, has not used any of the companys stock, almost the first day of the line to start making money, and the interesting headline conveys similar information. At the very least, it is still a good business to do the information flow advertising in the sinking market. The cost of the guests can be controlled below 5 yuan, and there is no need for the sales team of the tens of thousands of people like the headlines and Baidu today. For the present stage, the advertising alliance of the access agent is the best way to digest the flow. The competition of the headlines This is also Tan Siliangs goal in the next 3 to 6 months for fun headlines. The DAU line of life and death in his mind is 50 million. In his view, only after this threshold can interest headlines be counted into a safe area. The number of people trying to squeeze into this new market is suddenly increasing. Before, many peoples attitude towards interest headlines was from ignorance to appreciation, but when the company successfully invested in Tencent investment, the wind direction became followed. Todays headlines are no longer replicable, and interesting headlines still seem to have the opportunity to pursue. Its registered users are 70 million, which accounts for about 1/10 of the third wave of demographic dividend that Wang Hua, the management partner of innovation works, mentioned as many as five hundred million or six hundred million people. There is also a large commercial value of the sinking population that has yet to be touched. Under the stimulation of the gold coin system, these headlines products show high retention characteristics. Inviting friends to send gold coins and cash withdrawals -- in the user group of the headlines, we can see an advertisement called mini carp headlines from time to time. The product has been online for more than a month, and the micro carp headlines are already profitable. Even todays headlines are replicating the headlines. First look and todays headline Extreme Edition is the two reading and rebate product launched by todays headlines. Only Android market can search it. They have the same master and apprentice system and gold coin gameplay as the interesting headlines. They continue to extend the existing headlines in algorithms and contents, and they are quick to do so. Todays headline extreme version of the installation package is very small, only 2M, suitable for low profile phones, positioning inside the headlines is a strategic product of the sinking market. After the headline exploding, todays headline extreme speed edition also fully embraced the mentoring mode of fun headlines. According to the QuestMobile data, the headline Extreme Edition has been alive for 20 million days at the end of 2017. This is also one of the reasons why the 50 million day live is regarded as a safety line. A little ironical is that everyone is learning the gold coin system, and the content is not the most difficult step in making an information product - when the headline started today, Zhang Yiming was criticized for the copyright issue, and it was frequently used as a lawsuit. 6 years ago, in this era of information redundancy, the platform does not even need to spend the previous cost, as long as they are willing to open traffic, advertising can easily reach more than 100 thousand purchases. The daily renewal of the interest headline is 300 thousand, the single day capacity of the headline is 150 thousand, and the head bar of the micro carp for 1 months, and the daily renewal amount can also reach 100 thousand. Most of their content is purchased from the Tencent, Baidu and other content aggregation platforms. After double audits, the topic is based on local news, health health care and entertainment information. It is not nutritious enough, but it is safe enough. This amount is enough to meet the needs of users covering 80% hot spots. A seemingly simple and replicable gold coin system is the key to determining the gap at this stage. Only those who have done know how many tricks of operation are hidden. 30 yuan withdrawals - 15 yuan withdrawals - cash withdrawals - no threshold withdrawals; forwarding links to send 30 gold coins - reading to send 10 gold coins - click on video 30 gold coins... The reward rules of these App often change in weeks, some rules are written on the bright side, others are the knack of only background products and operation. For example, the ratio of gold to cash is not fixed, and the platform is commonly known as exchange rate. The task comparison of two return headlines How much money you earn every day and how much you need to go out is very clear. It involves the setting of data, and even the knowledge of the financial system. Sun Jian, the founder of the micro carp headline, said. The company operates several products at the same time of about 100 people. The Chinese calendar is one of the most fist. In 7 years, the total number of registered users is 300 million, because the main function of the Chinese calendar is the loyal users in both Guangxi and small counties. Without the Chinese calendar, this sunken product will be bottled, and Sun Jian will definitely not enter the melee of rebate information flow. Under the uncertain operation rules, the only definite point is that the threshold for doing this is steadily rising. The Tencents daily express directly raised the new award to 6 to 8 yuan, which was twice the cost of the fun headline, and more than the prizes made today by the headlines. Fortunately, the sinking market, because the volume is too large, starting pistol just started, temporarily is not a winner take all the situation. Otherwise, it is a tedious story of whose ammunition is more and who can win. The acquisition of traffic, the operation of content, and the competition in gameplay design are a comprehensive result. The content is one of the aspects. Cheng Tian said that the partner Cheng Tian. Shun also invested in todays headlines, interest headlines and a little bit of information. From a different point of view, the three App cut off one of the cakes and had not yet reached the step of the short arms, but one day, they would come across the flow of hands. Now the trend of traffic gathering is too obvious, so we can not get the resources, and the innovation is strangled. At this time, you can only take your place in this period of time, or you may not have another chance. Sun Jian of the head of the micro carp said. Rebate reading is a micro innovation in operational means, but its window period is only half a year to a year. If you miss this time period, even if you are interested in headlines, you wont have many advantages. Fun headlines are all about collecting and playing games. In many ways to build moat, the duplication of patterns is still the easiest and easiest way to operate. One of the things that interest headlines are doing is to encourage users to download fun and multi tone voice. The former is a short video product, and the latter product description is emotional communion and mutual assistance community. The same gold coin game is applied to these two products. Hui head also launched a similar Hui anime, the main purpose is to fill the sinking market user entertainment time. Their goals are unanimous in order to create a rich entertainment ecosystem and to occupy users as long as possible at low cost. A new batch of targeted users and a new batch of incoming companies are entering the washing process. Source of this article: 36 krypton responsible editor: Bai Xin _NT4464 Gameplay Fun headlines are replicating lots and copying themselves. In many ways to build moat, the duplication of patterns is still the easiest and easiest way to operate. One of the things that interest headlines are doing is to encourage users to download fun and multi tone voice. The former is a short video product, and the latter product description is emotional communion and mutual assistance community. The same gold coin game is applied to these two products. Hui head also launched a similar Hui anime, the main purpose is to fill the sinking market user entertainment time. Their goals are unanimous in order to create a rich entertainment ecosystem and to occupy users as long as possible at low cost. A new batch of targeted users and a new batch of incoming companies are entering the washing process.