This occurred in a prefecture level city with less than 5 million of its permanent population, Jiujiang.
E-House Research Institute report shows that the first 8 months of this year, Jiujiang new commodity housing stock area, an increase of up to 104% in Hefei, 40 percentage points higher than second, ranked first in 100 by the monitoring of the city.
The daily economic news reporter visits to Jiujiang, a reduction from the property market to grow rash and too much in haste. The story, look at those more difficult to sell the house, and no cash of second-hand housing.
Outsiders buy houses once tightened, and now they are liberalized.
Since 2016, the housing reform policy has continued to exert force, and a large number of developers have been stationed in the Jiujiang property market.
Chinese real estate index system, Chinese typical city real estate index (Nanchang) office data show that in 2016 Jiujiang commercial housing turnover exceeded 28 thousand units in 2017, more than 24 thousand sets.
Jiujiang commercial housing prices have risen since 2016 in June 2017 ~ June 2018 year price from 6239 yuan / square meter rose to 7318 yuan / square meters, up 17.3%.
However, Jiujiang once joined the restriction and started the restriction in July 13, 2017.
With the past two years, Jiujiang new be busy at putting up installations, an area of commercial housing inventory increased 104%, but the number of resident population, the economy did not show the same proportion of growth.
With rapid growth in inventories, signs of weak sales in Jiujiang are gradually emerging. The daily economic news reporter consulted in hospital data found that 1 ~ 9 month Jiujiang commodity residential sales total units only 27102 sets, monthly sales data in 4706 after the Spring Festival set a small peak, then monthly decline, 9 month sales cycle is only 2704.
In July this year, Jiujiang second-hand housing listing price decline for the first time, a small margin; the new home market is large discounts, or even a sale.
Market winds are gradually changing, and policy guidance and market expectations are beginning to change. Jiujiang market participants told reporters: Jiujiang foreigners buying restrictions have tightened over a period of time, and now let go.
Luo Baixi, director of Jiujiang Construction Bureau, said publicly recently that Jiujiang will strive for three to five years to bring the population of the central urban area to 1.5 million.
For the current market, creating demand is more important than limiting demand.
The bargain room should sign a confidentiality agreement and purchase it as an employees relatives and friends.
But from hot to cold, the market does not take long.
Take the eight Li Lake New Area to be moved into the new area of Jiujiang government agencies as an example.
In the second half of 2014, the region has become a new rich under the large-scale planning. Large-scale enterprises such as Poly, Beguiyuan and Hengda have followed, and new regional markets have multiplied.
Followed by the influx of real estate funds. Although far away from downtown Jiujiang, traffic is not yet convenient, commercial facilities need to be improved. Buying is the future. A local taxi driver told reporters.
However, at this time, there are very few vehicles and pedestrians in the Eight Mile Lake New Area.
Photo source: every reporter Wu Ruofan photo
Jiujiang Jinpeng City opened in 2015. This secluded Xingcheng Avenue was once popular last year. The most expensive building was more than 10,000 yuan per square meter (roughcast).
According to the project property consultant, the average price of the last building is 8400 yuan / square meter (blank). Take a set of 137 square meters of three rooms and two halls as an example. The original price is 8312 yuan / square meter, and the unit price is 8165 yuan / square meter after discount. The total price is nearly 200,000 yuan lower than the opening price.
After waiting for nearly half an hour by Jinpeng, the reporter got on a taxi and went to Xunyang Prefecture several kilometers away.
See reporters hesitated slightly, the real estate consultant recommended a set of special housing, on the basis of all the discounts can be further discounted by 9%. But this is the house reserved for internal employees during the National Day, to sign a confidentiality agreement, and to purchase as relatives and friends of employees.
According to this discount, the unit price of a set of 142 square meters of four rooms, two sanitation units is about 6856 yuan, far below the regional average price, and the total price is reduced from 1.18 million to 980,000 yuan.
It is understood that the secondary housing market in the Eight Mile Lake area is also depressed. The Olympic Garden, one of the earliest projects in the region, once had a second-hand house of more than 10,000 yuan per square meter, but the average price is now back to 8,800 yuan per square meter.
Photo source: every reporter Bao Jingjing photo
Houses are becoming more and more difficult to sell.
Even with such a big discount, people are still picking more and more, and our National Day sales quota has not been used up. Xunyang House real estate consultants, Jiujiang market in addition to the price of another cold - weak transactions.
Every reporter found in the field investigation, whether it is Jiujiang New City or the old city, it is difficult to find not worried about selling the real estate.
Take Wu Shangyeju (Fuli), one of the three divine plates in Jiujiang as an example. It was once sealed together with Wu Jiuxi (Cinnamomum Laurel Garden) and ** Platinum Yuefu (Beauty) because it was expensive and difficult to sell.
It is understood that the project is located in the original Ganbei Chemical Plant, far from the urban area, and near the Jiujiang Power Plant and other large-scale factory areas, along the main road along the Yangtze River large trucks, container trucks frequently. The project opened at the end of June this year, the average price will be set at 7500 yuan / square meter, far exceeding the price of the area.
Shang Yues home consultant also admitted that the location of the project was too partial to match the real estate price. The project has also been ridiculed by peers who can sell a suite, that is, the sales champion of that month.
However, reporters noted that in fact, the price adjustment of the project is not large. On the National Day special room list displayed by the real estate consultants, 45 units can enjoy 20,000 to 50,000 subscriptions on the same day, discounted unit price in 6930 yuan to 7475 yuan / square meter, which is almost the same as the price listed in the one-room price list. During the tread, there are only a few groups of visitors.
In the business supporting and relatively good educational resources of Lixi District, even close to Lushan, another divine plate ** Nine Seals also difficult to break the sell strange circle.
According to the real estate consultant, the project in May this year after the opening of the poor deal, 60 position industry consultant only sold 20 suites.
Nine Seals unit price is too high, regional positioning is also wrong, and 140-200 square meters of large households in the Jiujiang market is difficult to stand, the project has been unsatisfactory to degrade. People in the industry are right.
It is understood that the project hardcover unit price concessions after 8500~9500 yuan / square meter, and did not make too much adjustment. And this price, according to the smallest 140 square meters of household size, the total price of about 1.26 million yuan, compared with the Bali Lake New Area does not have much price advantage.
In contrast, the third magic plates - the price of platinum Yue Yue house is lower, and the discount is also slightly larger. The project site posted a large-scale national marketing poster, the highest Commission of 1%, the fastest 5 days of settlement of commission and other large figures stand out.
A 118 square meter three-bedroom Two-hall house recommended by the real estate consultant was originally priced at 1.15 million yuan, or 8,544 yuan per unit, while the current price was about 10.11 million yuan, down about 100,000 yuan.
However, to be frank, the slow sales of the project is due to the deviation of the order of the pushing, pushing foreign houses, then selling high-level, resulting in just the opening looks good, then more and more difficult to sell.
With the three major divine plates as the representative, Jiujiang market appeared a lot of projects, although no substantial concessions, but the sales slump has been.
Local purchasing power has been overdrawn, shed to the property market where to go?
In the context of a cooling housing market, wait-and-see sentiment is still spreading, developers are facing a self-evident financial pressure, price reduction trend has emerged.
58 Anjuke chief analyst Zhang Bo told the Daily Economic News that demographic factors lead to limited future demand growth. At present, Jiujiang is a third-tier city, but it still belongs to a city with a net outflow of population and a slow growth rate of urbanization population. This means that Jiujiang will have a weak population growth for a long time to come. In other words, the driving force of rising housing prices in Jiujiang will be weaker in the future.
Apart from the case, Jiujiangs market data have also seen a trend of cooling.
According to the National Bureau of Statistics, Jiujiangs new residential price index has shown a downward trend in the ring ratio and the same ratio, with the year-on-year index falling from 114.8 in June to 107 in September.
However, there has been a slight decline on the data level, with prices still rising by 11.73% from 6,454 yuan per square meter in October 2017.
In the second-hand housing sector, data from residents showed that the second-hand listing price of Jiujiang in July 2018 had dropped from the peak of 7228 yuan / square metre to 7211 yuan / square metre in October, but still rose 11.73% compared with 6454 yuan / square metre in October 2017. The signs of price games are obvious.
The reporter consulted the official website of Jiujiang Housing Security and Real Estate Administration and found that the central urban area of Jiujiang City (excluding Chai Sang District) continued to implement the policy of restriction on purchases, but the restrictions on non-registered purchasers from the city from to provide from the date of the purchase of the calculation of the previous year and more in the citys downtown area monthly continuous payment of personal income tax. Or the basic endowment insurance certificate, and no housing in the central urban area to non-urban household purchasers no housing in the central urban area.
Housing prices continue to grow rapidly, the early heat of transactions, has basically overdrawn the purchasing power of local residents, the need to enhance the purchasing power of migrants in order to maintain the market temperature and the power to inventory. Market participants speak to every journalist.
Zhang Bo told the Daily Economic News reporter, in the short and medium term, Jiujiang real estate market can rely on the biggest driving force, is still the monetization of the housing resettlement policy. Reporters learned that in 2018, Jiujiang plans to transform 61,555 shantytowns of various types, more than 60,000 sets of shantytowns can be said to be a small effort. However, with the end of the nationwide de-stocking task in the second half of 2018, the preferential policy of monetization of shelter reform has gradually left the scene, many third-and fourth-tier cities have echoed the decline in the growth rate of housing prices, Jiujiang can not be alone. But Zhang Bo bluntly said that under a single driving force, the rapid rise in housing prices in Jiujiang will also accumulate greater risks. The current price rebound for the stability of the Jiujiang property market, the advantages outweigh the disadvantages, is expected to continue the strength of the rebound, housing prices still have room to explore. Zhang Bo said. Source: Daily Economic News Editor: Ji Xue Ying _NN6784
Zhang Bo told the Daily Economic News reporter, in the short and medium term, Jiujiang real estate market can rely on the biggest driving force, is still the monetization of the housing resettlement policy.
Reporters learned that in 2018, Jiujiang plans to transform 61,555 shantytowns of various types, more than 60,000 sets of shantytowns can be said to be a small effort.
However, with the end of the nationwide de-stocking task in the second half of 2018, the preferential policy of monetization of shelter reform has gradually left the scene, many third-and fourth-tier cities have echoed the decline in the growth rate of housing prices, Jiujiang can not be alone.
The current price rebound for the stability of the Jiujiang property market, the advantages outweigh the disadvantages, is expected to continue the strength of the rebound, housing prices still have room to explore. Zhang Bo said.