According to Indian media, Indian consumers spent more than 500 billion rupees (47.4 billion yuan) on smartphones made by the top four Chinese brands in fiscal year 2018, almost twice as much as in the previous fiscal year. Analysts and industry executives say the trend will continue as Chinese brands dominate the Indian smartphone market.
The top four Chinese brands, millet, OPPO, Vivo and Honor, as well as several other Chinese brands such as Lenovo-Motorola, One-Plus and Infinix, account for almost half of Indias smartphone market in terms of sales. According to the data available so far, sales of Chinese brands are still growing rapidly this year, analysts said.
Chinese brands are launching high-end products at lower prices than South Korean, Japanese and Indian companies and have successfully built themselves into global brands, catering to Indian consumerspreferences for multinational products, two analysts said.
Tarun Pathak, deputy director of Counterpoint Research, a market research firm, says top brands in China can easily take advantage of Shenzhens hardware, R&D capabilities and supply chain ecosystems. He said, this helps them become innovators and is always based on the trend.
With the implementation of the Makein India strategy, India will benefit from Chinese companies such as millet, Oppo, Lenovo-Motorola and Huawei investing in India and creating jobs for India. In April, Xiaomi announced that it plans to invest 150 billion rupees in the manufacture of smart phone components. OPPO is in the new two manufacturing plant in UttarPradesh, northern India.
Vivo employs more than 5000 employees in its factory. Chiefs of one of Indias largest mobile retail chains say Chinese brands already dominate the key price range. Millet prices range from Rs 6,000 to Rs 13,000, OPPO and Vivo between Rs 10,000 and Rs 22,000. And glory occupies an increasing share in the price range of 8000 rupees to 12 thousand rupees.
Samsung Electronics in South Korea is the only non-Chinese brand that can compete with Chinese brands. For business reasons, the person in charge asked for anonymity.
According to a fiscal year 2018 report submitted by the Indian Registry of Companies (Roc), Xiaomi Technology Indias operating revenue in fiscal year 2018 was 229.473 billion rupees, compared with 83.344 billion rupees in fiscal year 2017; OPPO Indias operating revenue in fiscal year 2018 was 19.943 billion rupees, compared with 80.508 billion rupees in fiscal year 2017. Vivo Mobile Indias revenue in fiscal year 2018 was 11.793 billion rupees, compared with 62.929 billion rupees in fiscal year 2017; Huawei Telecommunications Indias mobile revenue in fiscal year 2018 was 56.113 billion rupees, compared with 35.842 billion rupees in fiscal year 2017.
According to Hong Kong-based Counterpoint Research, the smartphone market in India was about 1.5 trillion rupees in fiscal year 2018, compared with 1.7 trillion rupees in the overall market. However, Euromonitor International, a market research service, expects Indias smartphone market to be 1.1 trillion rupees in natural year 2017 and 1.2 trillion rupees in natural year 2018. The research institute says Indias smartphone market is growing at a rate of 10% to 11%.
Analysts believe that with OnePlus leading the market for high-end products that cost more than 30,000 rupees for two consecutive quarters, millet and OPPO have launched new sub-brands such as Pocophone and Realme, and emerging Chinese companies such as Transsion Group, relying on its Itel. Brands such as Tecno and Infinix have achieved rapid growth, and the strong trend of Chinese brands in the Indian smartphone market will continue this fiscal year.
A spokesman for Huawei India said its glorious smartphone brand grew by an unprecedented 281% in the first half of 2018, thanks to its India priority strategy, and ranked among the top two brands in the online market during the April-June quarter because the company launched new products in several price segments. Goods.
Compared with the performance of Chinese brands, Samsung Electronics, which has entered the Indian market for 20 years, sold 342.61 billion rupees of smartphones in fiscal year 2017, while Apple sold 130.97 billion rupees in fiscal year 2018. Another Chinese smartphone brand, Lenovo-Motorola, sold 115.5 billion rupees in India in fiscal year 2017, including notebook and hardware revenues. Samsung Electronics and Lenovo-Motorola brand sales in India for fiscal year 2018 were not known. (Note: The Indian Fiscal Year is not from January 1 to December 31, but from April 1 to March 31 of the following year, the first quarter of the Indian Fiscal Year 2019 is the second quarter of 2018 as we usually say (Tianmen Mountain).
Compared with the performance of Chinese brands, Samsung Electronics, which has entered the Indian market for 20 years, sold 342.61 billion rupees of smartphones in fiscal year 2017, while Apple sold 130.97 billion rupees in fiscal year 2018. Another Chinese smartphone brand, Lenovo-Motorola, sold 115.5 billion rupees in India in fiscal year 2017, including notebook and hardware revenues. Samsung Electronics and Lenovo-Motorola brand sales in India for fiscal year 2018 were not known.
(Note: The fiscal year of India is not January 1 to December 31, but from April 1 to March 31, the first quarter of fiscal year 2019 is the second quarter of 2018 (Mount Tianmen).