Li Yong is the only male hostess with long hair in CCTV to change audiences viewing habits.

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 Li Yong is the only male hostess with long hair in CCTV to change audiences viewing habits.


Unexpectedly, Li Yong once again appeared in the public eye is unexpectedly because of cancer died, only 50 years old, died young. We may as well review Li Yongs personal experience, in his autobiography Yong Yuan You Li has a detailed self-narration. Li Yong was born in 1968 in Urumqi, Xinjiang, and was admitted to China Media University in 1987. After graduating in 1991, he became the only broadcaster and director of CCTV. It is said that he was originally called Li Yong, but later because the leaders eyes were not good, he changed to Li Yong. He taunted himself that this rename established him to eat by mouth.

In 2009, Li Yong was in the signing ceremony of his new book Yong Yuan Li in Xian. Map / Vision China

He has been a host since 1995, first of all, presiding over The Gathering Hall and The End of the World at this time, but the response is generally, he said he was capable of work, public awareness is zero. Then I happened to see the British TV program GOBINGO from my friends. Inspired by this, Lucky 52 was founded in 1997. This program has become the best of its kind in China, and has established Li Yongs humorous and individualistic style.

Li Yongs long face, long hair, and bright colored costume, together with the host language of exaggeration, lip-biting, fist-swinging to the camera, became a TV scene of that era. Although Wang Shuo derided him as dressed like a gatekeeper in an 18th century French palace, the symbolic significance of his cultural symbols was self-evident in that era as the only male host with long hair on CCTV. Later, Li Yong hosted Very 6+1, Dream China and Wing Music Collection, and hosted the Spring Festival Gala from 2002 to 2008, and the Spring Festival Gala from 2011 to 2013. He wrote the most important chapters in the history of Chinese television with Shui Junyi and Bai Yansong.

Li Yong in very 6+1 is carrying out the most classic part of the program - smashing golden eggs. Map / Vision China

For more than a decade, he was one of Chinas most famous anchors and the focus of entertainment coverage. His praises and criticisms were so good that the New York Times commented in 2006 that Li Yong is the secret weapon of Chinese television.

In recent years, Li Yong has begun to fade out of public view. She has retired from the media university as a teacher and has made several guest appearances on programs such as New Singing in China, Comedy Story and Idol on the Sauce Aunt. In this entertainment-to-death society, the audience of the new generation has already been competing for time by all kinds of movies, TV variety and games. Like the old artists, Li Yong, the darling of TV, once again attracts public attention with his death, which can not but be said to be the paradox of history.

Walking on the track of the times is the pioneer of todays entertainment life.

Behind the popularity of Li Yong, he deeply echoed the historical process of the development of Chinese TV culture. In the 1990s, after more than ten years of reform and opening up, China made great achievements in economic construction. In the 1980s, the most popular enlightenment discourse and moral force gradually lost their voice in the ordinary people, and was softened and eliminated by the pluralistic way of life. The publics pursuit of a better material life has become the mainstream, and society has entered a period of embracing consumption civilization in an all-round way. Chinas television industry has also entered a rapid and stable stage of development, television has become the center of leisure life.

Although the educational function of television established in the 1980s has been repeatedly emphasized in the elite discourse system, the most important function of television in the 1990s has been to provide entertainment and fill the leisure of the consumer media. The introduction of Hong Kong and Taiwan Dramas and some reality shows greatly stimulated the entertainment significance of TV.

Chinas television industry has started a large-scale industrialization process since the early 1990s. The separation of production and broadcasting, the establishment of television news column producer system, and the continuous expansion of advertising revenue also stimulate the urgency of business reform. Since Yang Weiguang became the director of CCTV in 1991, he has also begun various explorations and experiments, and CCTV has entered its own golden age. A large number of excellent programs such as Oriental Space-time, Zhengda Variety, Focus Interview, Economic Half Hour, Truth-telling, Big Windmill and Todays Talk were broadcast in full swing. Bai Yansong, Shui Junyi, Ni Ping, Cui Yongyuan, Juping, Wang Xiaoya, Sabenin and Zhang Quanling also stood behind the scenes of history. Not only become the logo of CCTVs keen reform, but also become a common memory of generations.

2011 CCTV Spring Festival evening rehearsal, from left to right is Zhou Tao, Zhu Jun, Qing Dong, Li Yong, Zhu Xun, Zhang Zequn. Map / Vision China

Li Yong is also in this historical process. According to Changjiangs History of Chinese Television, in order to cope with the pressure of competition from programs such as Happy Base, Changjiang not only changed the edition of Variety View to increase entertainment and affinity, but also launched Lucky 52 in 1998, which together with Happy Base and other programs detonated TV synthesis. With the advent of the era of art, watching TV plays at ordinary evenings and variety shows at weekend evenings became the lifestyle of countless TV viewers at that time.

The success of the program, in addition to meeting the needs of the times and the support of the environment, is more inseparable from the efforts of the host. Li Yongs cognition of the programs positioning is very clear. In the final analysis, television is a pastime. The items on the supermarket shelves are exchanged and exchanged every other two weeks. As one of the consumer goods of the commercial age, I do not offer heavy values, nor do I want to compete with anyone. Lucky 52 has changed the viewing habits of Chinese TV viewers unprecedentedly, and even changed their values to some extent. Success is inevitable.

Li Yong and other peoples efforts enriched the life of Chinese TV viewers, so that everyone can see a larger world through a small screen, although there are such and such comments, but as long as they are in todays entertainment life practitioners and viewers, should say thank you to those pioneers. Now, the legend of Li Yongs life has come to an end, and television has gradually lost its former elegance under the impact of the Internet, but the spirit of entertainment has penetrated the hearts of the public, even if excessive entertainment, is much better than the dogma of the face. Finally, Li Yong used a sentence to express a memorial, I still remind myself: to keep pace with the times, to dare to do, to be original, to let the masses of the people like to see. Remove the mask of hypocrisy and show the true self. Personally, I think Li Yongs life has done this, hoping that he can continue to lucky 52 in heaven. Source: Beijing News Editor: Han Jiapeng _NN9841

Li Yong and other peoples efforts enriched the life of Chinese TV viewers, so that everyone can see a larger world through a small screen, although there are such and such comments, but as long as they are in todays entertainment life practitioners and viewers, should say thank you to those pioneers.

Now, the legend of Li Yongs life has come to an end, and television has gradually lost its former elegance under the impact of the Internet, but the spirit of entertainment has penetrated the hearts of the public, even if excessive entertainment, is much better than the dogma of the face. Finally, Li Yong used a sentence to express a memorial, I still remind myself: to keep pace with the times, to dare to do, to be original, to let the masses of the people like to see. Remove the mask of hypocrisy and show the true self. Personally, I think Li Yongs life has done this, hoping that he can continue to lucky 52 in heaven.