Meizu launched the flagship aircraft on the eve of the inner yellow yellow chapter why did not come forward to speak?

category:Internet
 Meizu launched the flagship aircraft on the eve of the inner yellow yellow chapter why did not come forward to speak?


The founder of the Meizu group, Huang Zhang. Data picture On the eve of the release of the 15th anniversary flagship aircraft, Meizu emerged as a senior executive. In April 15th, Meizu science and technology director Zhang Jia (net name Gai Zhang) publicly said on micro-blog, do not agree Meizu CMO Yang Zhe. Then the Meizu dismissed Zhang Jia. In April 22nd, the Meizu launched a new flagship aircraft as scheduled. Yang Zhe, another key player in the executive struggle, did not see any influence on the incident during the press conference. Like all the Meizus press conferences, Huang Zhang did not attend. It has been more than a year since Huang Zhang announced his comeback. In February 2017, Huang Zhang said through micro-blog, I will go back to the mountains to build my dream machine to welcome Meizu 15th anniversary. In July 2017, the Meizu group released the first mobile phone Pro7 after the Yellow chapter, the market repercussions, and as the style changed, Pro7 also triggered a large number of kerosene fans spitting. He was a mythical figure before, and later mythology was disillusioned, said Wei Jie (the pseudonym), who had resigned from the Meizu content marketing platform. The time node disillusioned by the staff is not the same: maybe a product is not so satisfactory, maybe it is Yang zhe joining, maybe it is different. The decision failed by Huang Zhang. The unobstructed yellow seal provoked trouble As Huang Zhangs second comeback second mobile phones, Meizu 15 has been in an embarrassing situation in marketing since the beginning. In March, only a month left in the 15 release of the Meizu, Huang Zhang broadcast in the Meizu forum that Meizu 15 was only a small test bull knife to return to the Meizu people after years, and the Meizu 16 series, which was then launched in August, was the product I made all out. The signal released by this speech is obvious: the Meizu 15, which has been preheated for a long time and has been promoted by Huang Zhang, is not valued by the company or Huang Zhang himself. A person close to Meizu told the Beijing News reporters that the companys entire marketing department had been working overtime on the day of Huang Zhangs forum. The incident shows that as a leader, Huang still holds full control of the company, has a direct idea, and has no shortage of style. As a product manager, he is too focused on grinding his works to a closed door. As a founder, he has never been able to speak for years without being interviewed. He also stumbled to the outside world with a wayward stubbornness and seemed to have little hope of being understood. As for the 15 holding of 16 before the 15 release of the Meizu, a person close to the Meizu group said that the Meizu 15 had been established in the first half of 2017, and the original plan was released last year, when the full screen mobile phone was still quite competitive. Later, Huang Zhang posted in the Meizu community that he built the product too long, and the time was delayed until this year. The Yellow chapter is very focused on the product, that is to do it well, and then push it out again. It doesnt take into account the demand of the market, and how the times are. As a result, the market is wrong, the people said. Some of the analysis in the industry believes that one of the highlights of the Meizu 15 is a comprehensive screen, but in the second half of last year, every cell phone manufacturer launched a comprehensive screen product, and the Meizu 15 is a flagship machine, lacking a bright spot. Compared with the full screen flagship machine of other manufacturers, the 15 of the Meizus screen is not high, not only with the forehead and the chin, but it is hard to say that it is a true full screen phone. From this point of view, Huang Zhang himself probably did not see Meizu 15. Before Huang Zhangs comeback, the first mobile phone Pro7 was unsuccessful. Double pupil like small windows, good landscape calendar is the slogan of Meizu Pro7. This mobile phone has changed the Meizu style to the young peoples geek style. The marketing plan with Chinese characteristics is directed at middle-aged people. After the launch of Pro7, because of the product style changes and high pricing problems, it triggered a large number of slots of the Meizu fans, and the sales of Pro7 were not good, and soon after the launch, the price reduced rapidly, causing a new round of slots. Pro7s transformation of this style and marketing strategy has been considered by the industry to be related to the new Meizu CMO Yang Zhe. Yang zhe joined Meizu in June 2017. He used to be the president of HUAWEI terminal CMO and TCL Mobile China. And Yang Zhes previous marketing plan at HUAWEI and TCL had obvious similar style. But in fact, at the product level, Yang may have backed the pot. According to media reports, Pro7s product design has been confirmed before Yang zhe joined. The leader is, of course, the Yellow chapter. The Meizu gene: an obsession with the war millet The Huang Zhang in Meizhou, Guangdong begins with the grass. His early experience in the public information was not very clear, only to outline a rough outline: born in 1976, after high school, he went out to work, and in 2002 he was the general manager of the Singapore joint venture Aegean, from which he entered the electronics industry; the next year, he left Aegean to create the Meizu, and then became one of the market leaders, and became one of the market leaders. In the field of smart phones, the first Meizu phone was launched in 2009. The Lei Jun is a key word that goes back to the history of the Meizu. The relationship between him and Huang Zhangs close backlash, and the competition between the millet and the Meizu are the anecdotes of the intelligent mobile phone industry. According to Wang Chuan, the co - founder of the millet, in an interview with the southern figure weekly, Huang will teach the experience of the mobile phone, while Lei Jun has taught the rules of software, the Internet and the company to Huang Zhang. The honeymoon period of this exchange is two people. After that, Huang Zhang accused Lei Jun of Millets embezzlement of the commercial secrets of Meizu. Lei Jun once intended to invest in Meizu, and Huang Zhang did not accept it. People close to the Meizu people told reporters that Huang Zhang refused to think that the Lei Jun was always a businessman, and the early Meizus route was small and beautiful. Its like a handmade workshop. From Huang Zhangs attitude to investment, he can see that his position is different from the merchant but closer to the craftsman. After the early success of Meizu M9 in early 2011, Huang Zhang ran out of the company. In the three years of his departure, the millet, which is similar to the early model of the Meizu, has quickly completed the whole process from growth to explosion to shake the industry. Under the drastic change of competition pattern, Huang Zhang announced his comeback after the Spring Festival in 2014. In the February 8th Huang Zhangs speech video, Huang Zhang was located in the middle of the speech in the middle of the year. He sat on the right side with Yang Yan, sitting on his left side with Li Nan. He himself smoked smoke and drank a few cups of red wine in the meantime. He promised to lead the company to lead the company to create a more rapid development. . The whole line against millet, the first comeback Huang Zhang shouted slogans. He defined Millets advantage for Meizu as the success of marketing. Huang Zhang, who is obsessed with hard power of products, does not care about Xiaomis soft power. He seems to believe that Meizu can easily catch up. He wrote in the Meizu community and micro-blog: compared with Lao Luo millet, I must lose. If I were a product, I could have a few streets in seconds. At the beginning of 2014, in a micro-blog, Huang said that he would embrace the world with the most open heart. The so-called open heart in Huang Zhangs internal speech at that time can at least correspond to several points: try to contact the media, introduce capital, and increase marketing efforts. In 2015, the Meizu received a strategic investment of $590 million from the Alibaba, echoing the statement that Huang Zhang had been properly financing to carry out employee stock options and increase the resources of the market department. In October 2016, Meizu was once again invested in RMB 200 million yuan by A share company. Where does the self - confidence behind paranoia come from At the end of 2015, two months after the release of the Flyme5.0 version of the Flyme team of the Meizu operating system, Mr. Huang said he did not like the version in the forum, and many aspects were not used to it. Flyme team only knew Huang Zhangs dissatisfaction from the forum. In the end, Yang Yan, the head of Flyme, persuaded Huang Zhang, and the next version was normal. But at that time, the feeling for the team was that the boss didnt tell the interior the first time, but went to the forum to speak. The resignation staff Wei Jies statement is more direct: Huang Zhang will create trouble for the company. The opinion of many Meizu employees is that he does not mix well. Not long after 2014, Huang sent a number of posts in the Meizu community to respond to other users comments on his speech as a public figure: Im not going to be a public figure, Im forced to get out of it. Now be forced out and dislike my clothes. Under the arm of rude words, Huang Zhang is more sensitive to public resistance, especially with the established image of entrepreneurs. Huang Zhang is the same even in the company he founded. The Meizu staff told reporters that Huang Zhang rarely came to the company, and the fixed meeting on his occasion was only a year of meeting. He was really unable to speak in public. The annual meeting was also forced to come. He went up to get a good manuscript from others. The two or three sentence went down and felt embarrassed. To this day, Huang Zhang has never received media interviews. Bai Yongxiang, the elder of the Meizu, once evaluated Huang Zhang, he looks like a great man outside the world, looking at the company in a faint way. As an entrepreneur, the public is not competent enough. Huang Zhang has strong self-confidence to support him. When he returned in 2014, he quoted Kung Fu Panda, a word about no coincidence in the world. He set up an Aegean of hundreds of people at the age of 20, and set up a Meizu at the age of 30. At 40, you dont have to doubt my ability today. I believe I always do the right thing. A more than 10 year old Meizu reminiscent of Huang Zhang and Meizus craftsmans history is still like: for example, users complain that a Meizu earphone is uncomfortable, the company bought a sack headset sponge set and a couple of hundreds of thousands of dollars in freight to the user; a mould template, like the Meizu MX3, is a yellow hand. After grinding more than ten kinds of planks, it was decided to determine the difference of the 0.07 millimeter margin. On a certain level, the self-confidence of Huang Zhang and the perseverance of the craftsman made him ignore the fierce competition environment in the external market and the mainstream trend of product development. His personal preference and judgment replaced rational analysis to dominate the dominant position. As employees, we feel that our whole company is serving Huang Zhang, and mobile phone is what he wants to do, so we have to play with him. In the impression of Cheng Jia, Huang Zhang sometimes appeared to be overly autocratic. When suddenly there was an idea, everyone in all departments had to cooperate. According to his example, the Flyme4.1 version operating system has launched a suspension ball button, but because the Yellow chapter likes the traditional bottom bar buttons and requires the R & D team to improve, the subsequent version of the Flyme adds a classic mode switch with two options for suspension balls and bottom bar buttons. Later, for most of the requirements put forward by Huang Zhang, the way to satisfy the R & D team is to add switches, and choose which one to choose. Huang Zhangs 2014 sentence I am in Meizu, Meizu is not here, I do not want to be there. You are all gone, what can I do alone? Beijing News reporter Zhu Yueyi source: Beijing News Editor: Wang Fengzhi _NT2541 As employees, we feel that our whole company is serving Huang Zhang, and mobile phone is what he wants to do, so we have to play with him. In the impression of Cheng Jia, Huang Zhang sometimes appeared to be overly autocratic. When suddenly there was an idea, everyone in all departments had to cooperate. According to his example, the Flyme4.1 version operating system has launched a suspension ball button, but because the Yellow chapter likes the traditional bottom bar buttons and requires the R & D team to improve, the subsequent version of the Flyme adds a classic mode switch with two options for suspension balls and bottom bar buttons. Later, for most of the requirements put forward by Huang Zhang, the way to satisfy the R & D team is to add switches, and choose which one to choose. New Beijing News reporter Zhu Yueyi