Jingdong released nationwide reading report: the number of rural schools increased first in the cities

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 Jingdong released nationwide reading report: the number of rural schools increased first in the cities


The reading report shows that the reading scale of the Chinese people has increased significantly. In 2017, the per capita book purchase frequency of the Jingdong platform was 5.4 times, close to 1 times for two months. Meanwhile, the book purchase of rural users was ahead of the other groups of users, and the male was slightly higher than the female from the frequency of buying books. But from the point of view of reading depth, women have a higher reading depth and longer reading time than men. The report shows that, from the age, the 50 post purchase frequency is higher, followed by the post-80s and the post-90s; in the reading preference: 00 after the literature and art, after 90 after the science and technology, after 80 reading management, after 70 to buy education, 60 after the social science, 50 after the life. 00 of them and 70 of them are the main buyers of education books. From a professional perspective, most professionals are functional readers, and reading preferences are closely related to their careers. Among them, nearly 3 of the financial practitioners are reading as an inspirational book; rural users pay more attention to the cultivation of the next generation, nearly half of the books are educational books; the civil servants fill their spare time through literary books and social science books; the medical staff follow the technical trend by reading the science and technology drawing books; in contrast, teachers And students reading shows the unique characteristics of education. From the area of view, the extensive reading area represented by Beijing, readers have more reading categories and higher frequency of purchasing books. The readers reading target is clear in Yunnan as the representative area, the readers have a clear reading goal and higher frequency of purchase in a single category; the readers book purchase frequency is lower in the basic education area represented by Qinghai. The types of reading are relatively simple, educational books are the main ones, and Sichuans Dragonfly water area is more readers, but the frequency of purchase is low. In addition, the report shows that the readers of Kita Kamihiro generally prefer to manage inspirational books. The readers in the coastal areas prefer to read books of life, humanities and literature and art; Shandong, Henan and Jiangxi go to the big cultural provinces, and pay more attention to education, literature and art and Humanities and social Sciences; Guizhou, Hainan and Gansu are the new areas of culture. Guan Lizhi and the original book are more favoured. Under the impetus of the Jingdong literature prize, the traditional literature and domestic literature increased by more than 150% compared to the same year sales in 2016, the sales of picture books increased by more than 95%, and foreign literature and science fiction also increased significantly. Among them, the post-90s love to read foreign literature, after 80 and 70 is a big picture book; picture books and foreign literature are more female readers, male readers prefer science fiction and traditional literature. Source: NetEase science and technology report editor: Hou Wei Cheng _NT4124 In addition, the report shows that the readers of Kita Kamihiro generally prefer to manage inspirational books. The readers in the coastal areas prefer to read books of life, humanities and literature and art; Shandong, Henan and Jiangxi go to the big cultural provinces, and pay more attention to education, literature and art and Humanities and social Sciences; Guizhou, Hainan and Gansu are the new areas of culture. Guan Lizhi and the original book are more favoured. Under the impetus of the Jingdong literature prize, the traditional literature and domestic literature increased by more than 150% compared to the same year sales in 2016, the sales of picture books increased by more than 95%, and foreign literature and science fiction also increased significantly. Among them, the post-90s love to read foreign literature, after 80 and 70 is a big picture book; picture books and foreign literature are more female readers, male readers prefer science fiction and traditional literature.