In recent years, the Internet has launched a burning money war in many cities, which has aroused strong social repercussions. In response to this phenomenon, the Ministry of transport micro signal recently issued three commentary articles, pointing out that the money burning war is not sustainable, and calls for the development of network vehicles to take off the virtual reality, the transport market should be fair competition. The money burning war is not sustainable Under the impetus of Internet technology, network reservation taxis (commonly known as net about cars), Internet rental bicycles (commonly known as shared bicycles) and other new formats are booming. Recently, these new formats have once again been eye-catching, and all kinds of capital have invested in this area of transportation. Different professional investment institutions, the Internet giants, financial institutions, sovereign funds and related industrial groups are all obvious, using a strong capital support, in the network about cars, sharing the bicycle and other fields, the use of money burning subsidy. The burning money subsidy burned out short-term market share and burned the long-term market equity and bottom line. In recent years, there has been a marketing mode of subsidies as a means in the field of network vehicles and sharing the single vehicle. So the way to seize market share by low price is also a way of avoiding cost and scramble for a digital share. In fact, the burn money subsidy is the behavior of some platform companies who ignore laws and regulations and ignore market order. Some platform companies even use the money burning subsidy to attract the black car in the surrounding cities to make a big attack and engage in illegal operation, which not only damages the rights and interests of legal practitioners and their investors, but also causes serious damage to the whole Internet travel market. The money burning war is a short-sighted act. In the short term, to encourage people to choose one of the Internet platform services by burning money subsidies, it seems that the platform companies have seized the market share, the people have obtained preferential. But in the long run, there is no free lunch in the world. All the free services we enjoy are at the expense of long-term interests. Such a low price dumping to seize the user, is a distortion of the traffic demand, causing chaos in the market environment. Under the stimulus of high subsidies, the drivers brush list, the midway return list, the vest car are not standardized, and the unsafe and low quality services are all borne by the people at the end. The burning money war burned the sense of social responsibility and the interests of the masses. With capital as king, Internet travel will be a never-ending war. The situation of the weaker Heng Qiang and the weaker is not only the unsustainable development of the market, but also the violation of fairness and justice. Only by setting up an equal and orderly market order can we make this emerging market develop healthily and enduring. The large platform companies should take more energy to improve the peoples travel service experience, take the peoples needs as the basic, innovate the management mode, improve the operation management mode, and provide more refined service experience. In a word, the war of burning money is not sustainable. Only to form the market function and the role of organic unity, mutual promotion, efficiency and fairness, will usher in the Internet plus traffic the development of a new pattern, really let the masses in the daily life to enjoy the wisdom from traffic and gain a sense of well-being and sense of security. The chaos of money burning has led to chaos, and the development of net car must be empty to reality. In recent years, drops, the U.S. group, Ctrip, Gao De and a number of Internet companies in the transportation industry, to promote the Internet plus transportation development, promote the integration and development of old and new formats, provides a variety of choices for users. But recently, the car industry in some cities has begun a money burning war, and the new format of the integration of passenger and freight transport services and Internet technology has become a corner field of multi capital capital. Some enterprises use investors money at low cost and low price as the weapon of competition and provide high subsidy. No matter whether the vehicle or the driver has the qualification of transportation or not, even the horse a car is on the platform, the experience of transportation service is declining, the proportion of individual traffic travel is obviously increased in a short time, and the traffic of some megacities is flocked. Plugging further aggravates. These chaos can not help but worry that the net car industry begins to get rid of reality and become virtual. On the one hand, the virtual refers to the virtual, the net about the cars capital competition makes the industry not focus on the quality of service and safe operation, but the volume and valuation that the capital is concerned about; on the other hand, false or bubble, the traffic demand that depends on capital is not really needed. The supply of the bubble will be excessive, especially those who are blindly entering the industry by rent and purchase will face huge losses after the capital tide, which is bound to cause serious social problems. Finally, the investors will be empty handed. In 2016, the guidance of the general office of the State Council on deepening the reform and promoting the healthy development of the taxi industry has clearly pointed out that it is a new type of service for taxi services. The network car is the innovation of the taxi service mode. It is based on the basic production factors such as man, car, road and so on. The real economy of providing travel service for the people and the society must be out of virtual reality. This requires both investors and industry enterprises to realize the great harm of dereality to virtual. Active compliance management and rational competition need the law enforcement departments to supervise and supervise the enterprises according to law, standardize the management according to law, standardize the development, and ensure the sense of gain, happiness and security of the people. Fair competition in the transport market In the near future, a number of Internet tycoons have come back, and a number of Internet giants are high key to the car market, bringing more choices to passengers, while excessive subsidy competition and illegal operation are also coming, not only damage to the market order of fair competition, but also safe and safe to operate. The legitimate rights and interests of passengers are damaging. Fair competition is the basic principle of market economy and the important foundation for efficient operation of market mechanism. The enterprise must be self-discipline first, whether it is the new entry or the old operator, and the compliance management according to law is always the premise. It is also the fundamental guarantee for the enterprise to be bigger and stronger. Any enterprise can not touch the bottom line of disturbing the order of the market, maintaining the safety of the passengers and the legitimate rights and interests. Forming an environment of fair competition is an effective way to accelerate the development and prosperity of Internet vehicles. The ultimate goal is to safeguard the interests of consumers. The practice of the early development of the car market has proved that high subsidies are not sustainable. The result of taking up the market through low price dumping can only be the eat in the grain, and bear a heavy burden on itself, which is not conducive to the long-term healthy development of enterprises and industries. A good market environment depends on effective management and supervision. It is the duty of the government to strengthen market supervision, ensure fair competition and maintain market order. In accordance with the requirements of high quality development, it is necessary to study the market regulation in the new economic field, improve the market competition rules, strengthen the supervision means, maintain the market order and create a fair and fair market competition environment. At the same time, we should give full play to the role of social forces, guide the public to participate in supervision, mobilize all positive factors, and promote self management, self-regulation and self purification. In a word, only by speeding up the establishment and maintenance of a more fair and sustainable market competition order can we effectively stimulate the vitality of all kinds of market bodies, which is the fundamental way for the people to travel more safely, comfortably and conveniently, and to enhance the sense of security and happiness of the people. Source: Peoples Daily - editor of the peoples Daily: Bai Xin _NT4464 A good market environment depends on effective management and supervision. It is the duty of the government to strengthen market supervision, ensure fair competition and maintain market order. In accordance with the requirements of high quality development, it is necessary to study the market regulation in the new economic field, improve the market competition rules, strengthen the supervision means, maintain the market order and create a fair and fair market competition environment. At the same time, we should give full play to the role of social forces, guide the public to participate in supervision, mobilize all positive factors, and promote self management, self-regulation and self purification. In a word, only by speeding up the establishment and maintenance of a more fair and sustainable market competition order can we effectively stimulate the vitality of all kinds of market bodies, which is the fundamental way for the people to travel more safely, comfortably and conveniently, and to enhance the sense of security and happiness of the people.