LG OLED mobile phone screen production problems, apple still depends on Samsung

category:Internet
 LG OLED mobile phone screen production problems, apple still depends on Samsung


NetEase news on April 23rd, according to the US media, sources said that Apple was looking for second high-end smartphone screen suppliers to reduce the obstacles to Samsungs electronic dependence. South Koreas LGDisplay is hoping to provide a OLED screen for iPhone, which is released this fall, but production has encountered problems and behind many vendors are starting to measure production for the new iPhone, which usually starts around July. IPhoneX, launched in November last year, is the first apple mobile phone using OLED screen, which is thinner and softer than LCD. According to one source, in view of the problem of production, apple is also divided on whether to make LGDisplay the second OLED supplier. The OLED screen currently used by iPhoneX is produced by SamSung monitor subsidiary. Samsung is not only Apples main competitor, but also the largest manufacturer of OLED screens. FomalhautTechnoSolutions, a Tokyo based consultancy, says Samsungs OLED screen is the most expensive component in iPhoneX, accounting for about $97 in the total cost of $376. Analysts say Apples reliance on a single supplier makes it short of bargaining power in pricing, which is one reason why the iPhoneX price is as high as $999. High prices also discouraged some customers, resulting in less demand than expected, forcing apple to cut spare parts orders. Adding new OLED display providers can help Apple reduce the cost of parts procurement, increase Apples profit margin or leave room for price cuts. According to sources, Apple plans to release 3 iPhone this fall, one of which is the 6.5 inch OLED screen, the other is the 5.8 inch OLED model. Apple is also planning to launch a 6.1 inch LCD model. Apple plans to produce about 100 million new iPhone this year, about half of which are OLED models. LGDisplay is the leading manufacturer of large size OLED screens for television. But unlike the screen used by smartphones, one person said that LG had not yet figuring out these technologies. Recently, Apple has asked LGDisplay to make the prototype production of the third OLED mobile phone screen. For most suppliers, many parts do not need to take this step. According to SusquehannaInternationalGroups supply chain analysis, LGDisplay is expected to supply up to 20% of the OLED screen for the new iPhone this year. (Mu Xiulin) source: NetEase science and technology report editor: Wang Fengzhi _NT2541 Adding new OLED display providers can help Apple reduce the cost of parts procurement, increase Apples profit margin or leave room for price cuts. According to sources, Apple plans to release 3 iPhone this fall, one of which is the 6.5 inch OLED screen, the other is the 5.8 inch OLED model. Apple is also planning to launch a 6.1 inch LCD model. Apple plans to produce about 100 million new iPhone this year, about half of which are OLED models. LGDisplay is the leading manufacturer of large size OLED screens for television. But unlike the screen used by smartphones, one person said that LG had not yet figuring out these technologies. Recently, Apple has asked LGDisplay to make the prototype production of the third OLED mobile phone screen. For most suppliers, many parts do not need to take this step. According to SusquehannaInternationalGroups supply chain analysis, LGDisplay is expected to supply up to 20% of the OLED screen for the new iPhone this year. (Mu Xiulin)