IPhone sales expectations are down, smartphone super cycle ends

category:Internet
 IPhone sales expectations are down, smartphone super cycle ends


Can the US stocks and technology stocks headed by apple and Google still support the US stock markets long-term bull market myth? Apple Corp has been criticized by investment banks for a long time. The companys share price fell three days in a row last week, and it slumped by 4% again as of last Fridays closing. It has erased all the gains this year and the market value has evaporated billions of dollars. At present, Apple Corp still ranks first in the worlds highest market capitalization with us $840 billion market capitalization. Last week, Apples most important supplier of TSMC downregulated chip shipments, and said it would be 1 billion dollars less than the analysis forecast by the chips oversupply. This implies that the latest Apple Corp iPhoneX may not have expected sales targets. Mirabaud analyst NeilCampling, an analyst at financial institutions, said in a recent report that Apple may stop producing iPhoneX this year, which does not mean that iPhoneX is dead, but that new improvements are needed. Campling wrote: I think apple is adjusting its new strategy in the light of the current slowdown in smartphones. Apple Corp will announce the latest quarterly results on May 1st local time. Last week, Morgan Stanley cut apple iPhone shipments and raised concerns about Apples earnings. Morgan Stanley analyst KatyHuberty cut iPhones shipments by 1 million units in March this year and cut iPhones seasonal shipments by 6 million, she believes, in fiscal 2018, apple iPhone shipments will fall to 210 million, less than the expected 217 million. However, as early as February this year, Cook had rebutted the view that apple iPhoneX is going to die circulated on the market. The popularity of iPhoneX is the best mobile phone in Apple history, he said in an interview. Morgan Stanley is not the only investment bank to reduce Apple sales expectations. WamsiMohan, an analyst at Merrill Lynch, also said Friday that the Apple Corp will end a strong iPhone cycle over the next few years to develop service products, including Apple stores, iCloud, apple music, bookstores and apple payments. He believes that Apples service business will have room for growth. Last week, IMF released its latest report that the global smartphone boom is at its peak, and smartphone shipments in 2017 fell for the first time in history. IMF believes that the era of smart phones promoting Asian economic growth and the reshaping of trade channels in recent years may end. Last year, global smartphone shipments amounted to 1 billion 500 million, meaning that one in five people in the world had smart phones. IMF points out: the demand for smartphones has a particularly profound impact on the Asia supply chain, and iPhone and other smartphones are highly cyclical, which is highly associated with Asian manufacturing and trade. Asia has established a new technology cycle, which is different from the earlier PC related cycle. However, as demand for smart phones gradually becomes saturated, Asias high-tech manufacturing industry is changing. IMF believes that there is no need to panic. In the future, demand for smart cars, smart appliances and wearable devices will continue to drive the development of chips and other products. Therefore, changes in the global technology industry will not immediately dissolve the existing export patterns in Asia. The IMF report said. Nevertheless, according to a report sent by Counterpoint to first financial reporters, Apples iPhoneX accounted for almost 35% of the global smartphone market in the fourth quarter of last year, with all apple iPhone models taking up about 90% of the global smartphone market. This means that no smartphone manufacturer has been able to generate such a huge profit like apple.