What is worth buying sprint IPO, has spent money to buy Baidu competitive ranking

category:Internet
 What is worth buying sprint IPO, has spent money to buy Baidu competitive ranking


It is worth buying science and technology in 2011. If successful, it will become the first purchase of Chinas electricity supplier. The development of several years, what is worth buying tightly binding Ali, Jingdong and other major customers, more than half of its main revenue comes from Ali. The company also made a lot of marketing means to attract traffic. It had set a record of more than 6 million yuan for a single event, and paid Baidu 1 million 800 thousand yuan to its bid ranking in 2017. In April 20th, the Beijing News reporter telephoned the person responsible for buying information disclosure and sent an interview outline. Up to now, no reply has been received. ? Main business guide purchase, has been trapped in the wind wave Public information display, worth buying technology, was founded in 2011. Sui Guodong, the founder and chairman of the company, was the executive director of Beijing knowledge de Pulse Information Technology Co., Ltd. (worth buying science and Technology) from the end of 2011 to October 2015, and has been in the present position from October 2015 to the present. By the date of signing the prospectus, Sui Guodong directly held 57.78% of the companys shares, and indirectly controlled the companys 10% share through the national vein innovation, and the joint control of the companys 67.78% shares. In the past three years, what is worth buying has increased rapidly. In 2015, the company had only 263 people, and the number increased to 561 at the end of 2017. The prospectus revealed that in 2015-2017, the salaries of the employees were 35 million 631 thousand and 400 yuan, 86 million 564 thousand and 800 yuan and 134 million 363 thousand and 100 yuan respectively, and the annual rate of growth of 2015-2017 years was 94.19%. Accordingly, the companys per capita salary rose from 135 thousand yuan in 2015 to 240 thousand yuan in 2017. The book of prospectus shows that what is worth buying good performance. The net profit in 2015-2017 years was 19 million 345 thousand and 900 yuan, 35 million 163 thousand and 700 yuan and 86 million 241 thousand and 400 yuan respectively. What is worth buying is that the unique UGC (user contribution) content operation model and the mass of high quality content have become the core advantage of the company that distinguishes its competitors from other competitors. Of the various sources, UGC accounts for about 70%-80%. Other sources include editorial contributions, business contributions and so on. What is worth buying websites and clients is mainly to provide information promotion services for e-commerce providers and brand dealers. The prospectus shows that the main processes of the business guide include the release of preferential information, the purchase of the subscribers, and the actual completion of the transaction amount and commission, the Commission, the Commission, and the settlement of the Commission by the customer feedback of the alliance platform. According to Google? Analytics? And Union statistics, in 2017, the number of monthly active users of websites and their mobile clients was 24 million 19 thousand and 900. The compound growth rate of monthly active users from 2015 to 2017 was 39.32%. In the process of business growth, what is worth buying has been caught in turmoil. In November 2014, there were media reports that many consumers were reflected on Amazon s slash. After buying a 94 yuan sweeping robot on Amazons website, they were cancelled alone. New Beijing News reporter in the Chinese referees network of 2017 multiple verdict, the century outstanding company (Amazon) all said that the real reason for the cancellation of the order is that the system operation error caused the sale of ECOVACS Ecovacs smart home combat axe CEN360 mark price error, what is worth buying the website will be The sale of mispriced products on its website has led to a surge in orders. The century excellent company cancelled the subsequent orders after the goods were shipped. In July 2015, what is worth buying again to reveal the fake official website preferential information of Shanzhai BOSE, and was accused of seconds deleted fake related comments. In this regard, Sui Guodong issued a document, said, a lot of information is not comprehensive, or failure or even wrong. Xiaobian also makes mistakes, and some mistakes are made relatively small. One of our jobs is to make as few mistakes as possible, and try not to bring real economic losses to users who read information every day. The top 5 customers contribute 62% income Prospectus shows that the structure of customers worth buying is more concentrated. In 2017, the top five customers of the company contributed 227 million 769 thousand and 200 yuan in revenue, accounting for 62.06%. The first major customer of the company is the Alibaba group, the sales amount is 94 million 741 thousand and 300 yuan to 25.81%, and the total sales amount of the second major customers blue label group is 62 million 59 thousand and 600 yuan to 16.91%. The third largest customers contributed 36 million 831 thousand and 600 yuan in revenue to Jingdong group, accounting for 10.04%. In addition, Amazon group contributed 20 million 330 thousand and 900 yuan in revenue, accounting for 5.54%. Among them, Alibaba group and Jingdong group were ranked among the top five customers of the company from 2015 to 2017 for three consecutive years. The Beijing News reporter noted that the executives who had been worth buying had held important positions in the big client company. The prospectus shows what is worth buying CEO and chief marketing officer, Xin Xin, a senior director of Jingdong groups development strategy department and vice president of Jingdong intelligent group. What is worth buying, that Xin has rich business contacts. In addition, what is worth buying the Secretary of the board of directors and Senior Strategic director Liu Weiliang, joining the company to serve as the strategic analyst and senior manager of the development strategy Department of the Jingdong group. Although the above two senior executives have served as a major customer Jingdong, but what is worth buying, it has no related transactions with Jingdong, Chongqings Jingdong, Hai Jia Agel Ecommerce Ltd. The above customers do not have any cost, interest transfer or other benefits arrangements for the issuer. Besides Jingdong, Alis mother Ali is the biggest customer worth buying business, that is, shopping guide business. In 2015-2017, what is worth buying commission income for e-commerce shopping guide for Ali Mama is 20 million 769 thousand and 200 yuan, 50 million 363 thousand yuan and 60 million 200 thousand and 600 yuan respectively, accounting for 34.03%, 51.50% and 67.41% of the commission income of e-commerce shopping guide. From a longitudinal perspective, what is worth buying is the overall decline in the percentage of commissions charged to key customers. In 2015-2017 years, the proportion of commission paid to Ali mother was 4.09%, 3.47% and 3.23% respectively. In the same period, the proportion of Jingdongs Commission was 1.55%, 1.44% and 1.49% respectively. So who is the deciding authority of the commission rate? What is worth buying is that the commission rate is mainly determined by the customer. The shopping guide website has limited control on commission policy of the e-commerce enterprise alliance platform and other third party alliance platforms, including the Commission and commission ratio. In April 20th, the Beijing News reporter telephoned the person responsible for buying information disclosure and sent an interview outline. Up to now, no reply has been received. Huge capital drainage, cross boundary project loss In the face of big customers such as Alibaba and Jingdong, what is worth buying is far below the partners. How can we improve our bargaining power? What is worth buying in the prospectus is that the industry has a huge potential for development, attracting a lot of money to enter the industry, and more market competitors will make the industry more contending for user flow. At the same time, because of the increase of user choice, it is more difficult for enterprises to acquire and retain users. In this case, what is always known as not burning money is worth buying and starting to finance and burn money. In January 2016, what is worth buying and announcing the completion of 100 million yuan financing is the first financing of the platform since its establishment in 5 years, and the investor is Huachang capital. The fund is claimed to enhance user feedback and content incentive mechanisms, and build an original platform for consumer content. The new Beijing News reporter consulted the industrial and commercial information, in October 2015, what is worth buying and commercial changes, the Communist Youth City Shang Qi added to the shareholders and held the company 1 million 600 thousand shares, accounting for 4%, ranking the fifth largest shareholders. This shareholding structure has been maintained until the impact of IPO. The Beijing News reporter noticed that when the year was announced, there was a huge increase in marketing expenses. Prospectus shows that from 2015 to 2017, the promotional expenses of issuers were 16 million 41 thousand and 600 yuan, 21 million 110 thousand and 600 yuan and 42 million 41 thousand and 300 yuan respectively. Among them, the promotion cost in 2017 was equivalent to half of the net profit of 86 million 241 thousand and 400 yuan. What is worth buying, the industry is more competitive and the cost of access to users is increasing. It is necessary to continuously improve the advertising and promotion expenditure to keep the continuous growth of the users scale. According to prospectus disclosure, in order to increase traffic, the company pays a lot of promotion fees to search engines. The main charging mode is CPC, that is, pay per click. In 2017, the first service provider was Baidu, second and third were 360 search and Sogou respectively. The billing model was CPC, and the clicks were 3207785, 1357074 and 94000 respectively. The unit price was 0.58, 0.68 and 0.58, respectively, 1 million 845 thousand and 600 yuan, 920 thousand and 900 yuan and 54 thousand and 300 yuan respectively. What is worth buying, in the pay search model, it will be quoted for different keywords, by bidding way to obtain the location of the search engine, according to the actual effect. Usually, the higher the bid, the higher the ranking. By 2017, what is worth buying the first service provider is Beijing Wei Cheng Culture Communication Co., Ltd., which is the WeChat public number patch advertisement, the WeChat public number menu bar advertising, the price 5000-35000 yuan (including tax) / month, the total amount to the company reached 3 million 743 thousand and 400 yuan. In addition to conventional channels, what is worth buying, but also in the past two years to spend huge sums of money to do activities. In May 2016, the company held the first value friends Festival, and the total business promotion fee paid by the company amounted to 2 million 15 thousand and 700 yuan. By the second friends Festival in 2017, the cost was as high as 6 million 12 thousand and 900 yuan. In addition, what is worth buying in 2017 through the Unicom Waugh store, the high rail train ticket, the airport magazine, the gas station and so on to put in the advertisement, to encourage the user to register and download the App by the way of giving away the telephone or the cell phone flow. This kind of promotion is about 5 million yuan. In the fierce competition of traditional shopping guide business, what is worth buying after crossing the capital market? In November 2016, what is worth buying, Hai Tao purchasing platform is officially operated. The prospectus showed that in 2016 and 2017, the revenue of the companys offshore platform service was 171 thousand and 300 yuan and 1 million 194 thousand and 100 yuan respectively, and the gross profit was 102 thousand and 600 yuan and 614 thousand and 300 yuan respectively, and the gross interest rate was 59.88% and 51.44% respectively. However, the main concern of the company is that it is still at a loss. The net profit in 2017 is -301.93 million, and the owners equity is -315.83 million yuan. Beijing News reporter Zhao Yibo source: Beijing News Editor: Bai Xin _NT4464 In addition, what is worth buying in 2017 through the Unicom Waugh store, the high rail train ticket, the airport magazine, the gas station and so on to put in the advertisement, to encourage the user to register and download the App by the way of giving away the telephone or the cell phone flow. This kind of promotion is about 5 million yuan. In the fierce competition of traditional shopping guide business, what is worth buying after crossing the capital market? In November 2016, what is worth buying, Hai Tao purchasing platform is officially operated. The prospectus showed that in 2016 and 2017, the revenue of the companys offshore platform service was 171 thousand and 300 yuan and 1 million 194 thousand and 100 yuan respectively, and the gross profit was 102 thousand and 600 yuan and 614 thousand and 300 yuan respectively, and the gross interest rate was 59.88% and 51.44% respectively. However, the main concern of the company is that it is still at a loss. The net profit in 2017 is -301.93 million, and the owners equity is -315.83 million yuan. New Beijing News reporter Zhao Yibo