Directional unlimited flow packages many routines: some advertising barrage separate charges

category:Global
 Directional unlimited flow packages many routines: some advertising barrage separate charges


Data map: the citizens are using traffic on the Internet. Hou Yu, a journalist from China China News Agency Upgrades and prices of non - limit packages Recently, the three largest operators of unlimited flow of packages have been upgraded, China Mobile launched I use the card (New); China Unicom launched a ice card; the China Telecoms sky wing unlimited package is more rich in the national edition. A common feature of these packages is that they are cheaper and more affordable than the original unlimited flow packages, and some packages have been less than $100 a month. For example, China Unicom small ice card needs 99 yuan a month, to know that the original China Unicom is not limited to the flow of ice cream set, the lowest file is also 198 yuan a month. Reporters also noted that some directional unlimited traffic card discount is not small, and more and more varieties. For example, the Tencents Wang card, 1 yuan of outer flow, including 800M nationwide flow, but now some users can apply for 1 yuan, including 1GB domestic flow, as long as the specified amount of traffic is stored. Fu Liang, an independent Telecom analyst, believes that the telecom operators have been in a dividend period in recent years. They are reducing their prices and encouraging users to use more traffic. As a whole, they still have a lot of revenue. According to the latest data from the Ministry of industry and information technology, in February, the average mobile Internet access rate reached 2.63GB, an increase of 151% over the same period last year. In terms of income, three major operators, from 1 to February, completed mobile data and mobile Internet business revenue of 99 billion 500 million yuan, up 15.1%, accounting for 45.9% of the telecom business revenue. However, it should be noted that although the unlimited flow packages are more affordable, most of them still have speed limit requirements. For example, China Telecoms unlimited flow packages, each set a speed threshold, exceeding the speed limit is not higher than 1Mbps. Xiang Ligang, a telecommunications expert, told reporters from China new network that a base station can support a limited number of connections, which is mainly due to the limited capacity of the mobile communication network. Reporters noted that some operators said in the statement that the move is to protect all users of the fair use of the network. Directional flow and other routines In addition to using traffic beyond a certain value and speed limit, there are other restrictions on the directional traffic card. These directional traffic cards all claim that the specified APP will not generate traffic charges. Is this really the case? Will the traffic charge be reduced after using this card? The Zhang Dashan (the pseudonym) of a movie and TV show on a APP said that after a APP Orienteering card, the charge did not increase. Later, we consulted the customer service to know that a lot of APP said it was a free flow fee, but the traffic of the third party advertising on the video platform was a separate charge fee. Zhang Dashan said: when watching video, advertising is in the front or in the middle, non member points open video on the automatic broadcast of advertising, which is impossible, not to use the package flow is basically impossible. Reporter survey found that, in addition to the video platform third party advertising, a lot of APP inside the barrage, comments, sharing, live, MV, third party login, APP web information and so on are not in the direction of traffic. Some even charge APP traffic separately. As an example of the size fish card co - operated by Youku and China Telecom, it shows that Youku Video exclusive traffic does not include the flow of pictures, pictures, text and so on when Youku client-side pictures, text, barrage are loaded, and Youku video is opened. Of course, third party ads are not inside. This result is directly reflected in user communication costs. Lets take another example. Take the Tencent card as an example. If a user only uses the free traffic charge APP stipulated by the big card, it will be enough for 19 yuan in principle. In fact, it is very easy to produce outflow, and as long as the flow of extra meals, even 1KB, is 1 yuan a day, which costs about 50 yuan a month. Ma Jihua analysis, the current directional traffic card propaganda is more fuzzy, which is the free flow range, mainly see how APP and the base manufacturers negotiate, but APP and the operators will not show the contract to consumers, so now this is not a unified standard, consumers also cloud in the fog. In addition, at present, APP functions more, call patterns are more, some calls may not be included in the Orienteering free flow, but in the mobile end, many consumers think that APP clicks are called internal calls, and there will be such questions. Ma Jihua said. There are also insiders to reporters that, even so, some of the directional traffic cards also meet the needs of some specific users, specific whether or not, users need to find out to find suitable for their own set. Source: China News Network Editor: Ji Xue Ying _NN6784 Ma Jihua analysis, the current directional traffic card propaganda is more fuzzy, which is the free flow range, mainly see how APP and the base manufacturers negotiate, but APP and the operators will not show the contract to consumers, so now this is not a unified standard, consumers also cloud in the fog. In addition, at present, APP functions more, call patterns are more, some calls may not be included in the Orienteering free flow, but in the mobile end, many consumers think that APP clicks are called internal calls, and there will be such questions. Ma Jihua said. There are also insiders to reporters that, even so, some of the directional traffic cards also meet the needs of some specific users, specific whether or not, users need to find out to find suitable for their own set.