In the United States, the most troublesome men of Dyson announced that they had come to China to do things.

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 In the United States, the most troublesome men of Dyson announced that they had come to China to do things.


Today, in spite of the changes in the times and the development of science and technology, the washboards, sticks and brooms are gradually replaced by a series of high technology, such as washing machines, dishwashers, cleaning robots and vacuum cleaners. In recent years, the vacuum cleaner industry has also increased the sales volume, but as the vacuum cleaner is well known, the various problems it uses are also highlighted, making the user can not help sighing: my vacuum cleaner is really happy and sad! At present, a variety of household vacuum cleaner brands have been sprung up on the market. At present, it is better to develop in China, perhaps the brand of Dai Sen, Panasonic, PHILPS and so on, and Dai Sen is sealed by the user as a product with high value. But the user can also create a variety of slots. Ms. Kong from Shanghai is a housewife. The housework is what she has to do every day. She talks about the quarrel with it when she uses a vacuum cleaner to clean the floor. It turned out that when the lady had to work every time, the vacuum cleaner either had no electricity or had to use half of the electricity suddenly. It was very inconvenient to be very inconvenient. It would be very anxious. I always wanted to buy two replacement, but it was very uneconomical. Mr. Zhang in Beijing is the boss of an advertising company. He wants to buy a vacuum cleaner and emancipate his wifes hands. But what he didnt think of is that the vacuum cleaner destroyed his millions of furniture. Mr. Zhangs wife bent down when he used a vacuum cleaner and a tea table. When cleaning, there was a big gap in the high-grade mahogany tea table. This is not finished. When the vacuum cleaner is taken up, there is no nail hanging in the wall, just by the wall, a careless vacuum is slipping to the wall. It just hits Mr. Zhangs mahogany bookshelf, hangs a very obvious and unscars on the front door of the bookcase, and nearly millions of furniture have been disfigured to Mr. Zhang. Annoyed and unable to count his wife, he had to be sad. For so many user pain points, vacuum cleaner manufacturers really want to think about how to deal with them, and if they listen to the feelings of the users, they will make a revolutionary change, such as the problem of low cleanliness. If the vacuum cleaner can bend down to clean it down, will it not allow the user to save the strength of the bend? It is understood that Shark new double brush head vacuum cleaner S9 can solve this problem, it is a bend the waist of the vacuum cleaner, with the original MultiFLEX folding arm technology, can achieve 0-180 degrees of free folding, without bending the waist, can easily clean the bottom of the furniture. The Dysons powerful competitors came The user has more expectation on the performance of the product. After all, this is not only a face era, but also users should have more and better choices. The Shark vacuum cleaner just mentioned is probably a new brand for most Chinese consumers. In the US market with the highest permeability and greater volume, Shark is a household name. The Chinese people living in the United States all the time should also know that Shark is the first brand of the vacuum cleaner, which holds the first status of American vacuum cleaner for many years. According to incomplete statistics, the sales of Shark have been close to more than 40 million units since 2007, that is to say, one family in every 2-3 American families is using Shark. In April 18th, the American vacuum cleaner brand held a brand press conference in Shanghai, China, announcing Sharks formal entry into China. The emergence of Shark may allow more Chinese families to have a new understanding and experience of the vacuum cleaner. MarkBarrocas, President of the Shark, said in an interview that Shark began to arrange the international market in 2014 and entered the market in Britain, Japan, Australia and other markets. For the Chinese market, Shark was not a stranger. As early as 2016, the Chinese R & D center and test center were set up in Suzhou, using two The year has done a lot of preparation to enter the Chinese market, including market research and consumer survey, to better understand Chinese consumers and solve the pain point of users. Although Shark is a Native American enterprise, it is also very enterprising in the development of the American market. It not only focuses on user insight, collects online users evaluation and constitutes a good reputation for its five star praise, but also comes out by the founder, MarkRosenzweig, to display and sell their own products in TV advertisements and even to sell their own products. A user has become a fan of his own, making a personal web page for him, which is also regarded by foreign media as a man who makes the most of the Dai Sen headaches. Today, the man has begun to open the door to the Chinese market. It is understood that the family of Shark brand founder MarkRosenzweig manages over 100 year old Euro-Pro companies. Since its establishment, Shark has inherited the excellent gene of a centurys brand and inherited the ultimate pursuit of quality by Euro-Pro. Obviously, the American business is ready, and it seems that the Dyson and other red brands are going to have a big trouble, because the real competitors are already in the Chinese market. What can be done to meet picky users? Compared with the vacuum cleaner brands that have long been in China, what advantages does Shark have to conquer the increasingly fussy users? Mark gives the answer: in order to enter the Chinese market, Shark takes 2 years to visit several typical cities representing different regions of southeast and Northwest China, including Beijing, Shanghai, Shenzhen, Chengdu and Hangzhou. Through household trial research, we have a deep understanding of different cultures of different regions of China. The home environment and consumer buying habits are used to listen to users feedback on new products in the form of GangSurvey (group visit). Of course, it is also in line with the characteristics of Shark. It is understood that Shark is widely known in the United States and is deeply loved by consumers. The reason is that it has been committed to the user centered, listening to consumer needs and feedback to the research and development to create a more convenient and humane experience for the users. . Mark said, for Shark, every user is different, and they have different definitions and requirements for cleanliness. We will fully understand the different needs of different consumers, so as to provide more quality and convenient clean solutions for science and technology. At the same time, we hope to bring a new international quality choice for Chinese consumers, a more convenient and convenient use experience, a practical technology solution that is more suitable for the household cleaning demand of Chinese consumers. Shark dual brush vacuum cleaner S9 is a new vacuum cleaner product developed for Chinese families. According to the habits and needs of Chinese consumers, S9 has made many innovations. Shark double brush head vacuum cleaner S9 on the upgrade of the upgrade of the DuoClean2.0 double brush head design, whether it is food residue and other ordinary garbage, or large particles, whether it is edge and corner cracks, or floor dust, can be easily adsorbed. Floor carpet also no longer need to replace the brush head, only need key button switch; floor mode, front soft brush head to protect the ground, adsorption micro dust; carpet pattern after the long hair brush, deep grasp and adsorption carpet wool fiber root garbage, so that carpet cleaning more thoroughly. In addition, in view of the above mentioned cleaner underneath or under the sofa, but the vacuum cleaner always touch the bed, have to lie down or down to handle the situation, Shark using the original MultiFLEX folding arm technology, the realization of 0-180 degrees of free folding, without bending the waist, can easily clean the bottom of the furniture, at the same time The folding arm technology also provides support for the fuselage standing everywhere, and is more convenient for users to receive. At the same time, Shark also launched a series of humanized functions and designs, such as double battery replacement, continuous permanent endurance, high efficient Hypa filter, intercepting 0.3 micron micro dust, four heavy filters, fresh air, two air pollution, soft rubber anti-collision strips, anti bruised furniture, LED headlamp, bed of main suction head It can be seen clearly at the bottom, and the design of big wheels makes cleaning more laborsaving. It can be seen that Shark double brush head vacuum cleaner S9 collects and solves all kinds of problems and pain points mentioned earlier by users, and creates a vacuum cleaner product for Chinese users. It is believed that Chinese consumers will also find more experience surprises during their use. How do we need to deepen the Chinese market in the face of many competitors? At present, China has continued to strengthen the comprehensive national strength and the development level of science and technology is increasing steadily. For the Chinese consumer market, people choose a very wide range, and new retail, new content and other consumption upgrades are developing. In response, Mark also said in an interview with the media that in 2014, Shark expanded to the world and entered the UK. Today, Shark is the fastest growing vacuum cleaner brand in the UK. We think the next market should be China. China has a huge potential market, and the middle class is growing rapidly. Sharks products are also suitable for Chinese families. In 2018, Shark plans to enter Chinas high-end vacuum cleaner Market through Tmall, Jingdong, Sam, Suning, Gome and other strategic channels. At the same time, to accelerate the layout of the whole channel of the first and second line of Chinas boutique department stores, through deepening the user interaction and deepening the brand experience, to enhance the reputation and reputation of the brand in the Chinese market. epilogue Source: NetEase science and technology report editor: Zhang Zutao _NT5054