Should Apple cry or laugh? The new iPhone sold the old money but the price went up.

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 Should Apple cry or laugh? The new iPhone sold the old money but the price went up.


In the early morning of September 13, Beijing time, Apple unveiled a new iPhone, which was described by the media as a lack of breakthroughs in hardware facilities, but this did not affect the price of the new product beyond the horizon, the cheapest 6,499 yuan, the most expensive 12,799 yuan.

If you are iron powder or really bad money, you will not consider the price. But for rational consumers, the new product announcement means that the old iPhone is going to be cheap and ready to go.

Recently, Daily Economic Journalists found that prices of old-fashioned iPhone X products have risen on a number of e-commerce platforms, as well as in Huaqiang North, Shenzhen, known as the barometer and vane of Chinas electronics industry.

Mr. Wang, a mobile phone seller at Huaqiang North in Shenzhen, revealed that the launch of the new iPhone promoted the sale of the old-fashioned iPhone X. Just today, many old customers and consumers asked me if I could buy iPhoneX. Recently, the channel price of each iPhone X has risen by 200 to 300 yuan, but no matter whether it is a new phone or a second-hand phone, someone will buy it.

IPhone no one fired.

Since 15:01 Beijing time on September 14, iPhone Xs and iPhone XsMax have opened pre-orders, which consumers can buy through Apples official website, Apple Store App, or directly on Apples official Wechat. In previous years, the first batch of new iPhone appointments were often snapped up, but daily economic journalists randomly selected 15:30 and 18:10 to try and buy new products, but found that they can buy successfully. The tips show that the iPhone Xs can be delivered on September 21, while the 64G and 256G versions of the iPhone XsMax can be delivered later, from September 22 to 29, and the 512G XSMAX can be delivered October 9 to 16.

This is exactly the opposite of what was announced after the launch of iPhones new product in the past.

For example, in 2017, when the official price of the 8,388 yuan iPhone X was released, the Yellow Bull bid exceeded 17,000 yuan, and some individuals were fired to 29,999 yuan. The ox promised to get new products on the first day. But this year, the price of iPhone new products is abnormal.

Shenzhen Huaqiang North is known as the barometer and vane of Chinas electronics industry, where in addition to brand mobile phone stores, but also a large number of small and medium-sized mobile phone sellers and cattle. Mr. Wang has been working in Huaqiang North for five years. According to his introduction, this year, there is basically no one in Huaqiang North to fry new apple products. Everyone knows that this is no longer profitable.

Huaqiang North, Shenzhen (photo source: Photo Gallery)

In the past, Mr. Wang, who specializes in selling Apples digital products, sometimes made 2,000 yuan from selling an Apple mobile phone. But in the past two years, selling new products instead of supporting his livelihood, he may even lose money when Apple has plenty of supplies.

The reason, Mr. Wang believes, since 2017, Apple shipments have been relatively large, unlike previous hunger marketing; second, after the rise of domestic mobile phones, consumers have begun to favor domestic mobile phones.

The cattle of Apple mobile phone will be sold according to market pricing. Then, where does the market price come from?

According to Mr. Wang, in addition to the official pricing, each generation of new Apple products will give discounts to large domestic agents, agent prices plus a premium, forming the so-called market price, the new product is a key factor in determining the premium.

Old iPhoneX price rise

What is interesting is that although the new iPhone is on sale, it promotes the sales of the old iPhoneX. Just today, many old customers and consumers asked me if I could buy iPhoneX. Recently, the price of the channel for the iPhone X has risen by 200 to 300 yuan, but people are buying new phones and second-hand phones. Mr. Wang said.

In the early morning of September 13, after Apple launched its new iPhone, Netizens found that the purchase page for the iPhone X launched last year was missing from Apples official website. Soon after, another netizen said that apple iPhoneX was not only off shelves but also shut down. Apple recently responded to the knockout of the iPhone X issue by saying that the iPhone X was sold to carriers and channel providers, according to China News microblogging. How can it be?

On the evening of September 14, Daily Economic Journalists inquired about major outlets such as Jingdong, Suning Easy-to-Buy and Tianmao Mall, and found that the price of the X64G version of the iPhone in Jingdong Apples product franchise began to rise from 6,666 yuan to 7,099 yuan in late August, while Sunings Apple franchise showed that the 64G version was out of stock. The official flagship store of the City Apple Store doesnt sell the iPhone X, and prices for non-official sellers have risen from 6,988 yuan on September 11 to 7,328 yuan today. Its worth mentioning that this years iPhone XR was dubbed the Apple Home Cheap Edition by netizens for $6,499, but its configuration has shrunk dramatically. According to Apples official website, the product uses a 6.1-inch LCD Bang full screen, canceling the 3D Douch interaction; photography, with a rear single-shot lens; at the same time, the design is made of aluminum alloy. In contrast, the X64G version of the iPhone has some advantages in OLED, dual-camera, 3D glass and stainless steel midframe design. Mr. Wang said that at present, Huaqiang North is snapping up iPhoneX. Source: Daily Economic News Editor: Xun Jianguo _NN7379

On the evening of September 14, Daily Economic Journalists inquired about major outlets such as Jingdong, Suning Easy-to-Buy and Tianmao Mall, and found that the price of the X64G version of the iPhone in Jingdong Apples product franchise began to rise from 6,666 yuan to 7,099 yuan in late August, while Sunings Apple franchise showed that the 64G version was out of stock. The official flagship store of the City Apple Store doesnt sell the iPhone X, and prices for non-official sellers have risen from 6,988 yuan on September 11 to 7,328 yuan today.

Its worth mentioning that this years iPhone XR was dubbed the Apple Home Cheap Edition by netizens for $6,499, but its configuration has shrunk dramatically. According to Apples official website, the product uses a 6.1-inch LCD Bang full screen, canceling the 3D Douch interaction; photography, with a rear single-shot lens; at the same time, the design is made of aluminum alloy.

In contrast, the X64G version of the iPhone has some advantages in OLED, dual-camera, 3D glass and stainless steel midframe design.

Mr. Wang said that at present, Huaqiang North is snapping up iPhoneX.