Yesterday, apple CEO Cook was at Apples new product conference. Map / Vision China
On the morning of September 13th in Beijing, Apple released three new products, iPhone, with a record high price. Among them, the iPhoneXsMax version of the 512GB is priced up to 12799 yuan. Chinas fruit fans are looking forward to a double-card double wait, and Apple has launched a special edition specifically for the Chinese market, using a dual physical card slot design to meet the needs of Chinese users.
Overall, the industry generally believes that Apples new product release highlights are not much, especially in terms of appearance compared with the previous generation of iPhoneX, there is no improvement, many users Tucao Liu Haiping still exists. The so-called innovation mainly focuses on the upgrading of processors, lenses and screens. Of course, prices are rising. It is worth noting that Apples stock price dropped 1.24% on the day of its launch, closing at $221.07. Beijing News reporter Ma Jing
Apple unveiled three new phones at one go: the 5.8-inch iPhone Xs, the 6.5-inch iPhone Xs Max and the 6.1-inch iPhone Xr. Among them, iPhoneXsMax is the largest cell phone in Apple history.
The appearance of the three phones still follows the bang screen design, and the front looks little different from the iPhone X. Apples iPhone X, launched last fall, ushered in the era of full-screen handsets, followed by the bang screen design of several handsets released by mobile phone manufacturers. Some netizens Tucao claimed that Liu Haiping had been tired of aesthetics.
From Apple briefing, there are still many improvements in the new product. Including the new iPhone with a new A12 8-core processor, the industrys first 7-nanometer technology chip, which includes a 6-core 64-bit CPU, a 4-core GPU, and an 8-core machine learning processing engine, NeuralEngine. Some analysts say the new iPhone is 20-30 percent faster than the iPhone X this year, and the 7-nanometer chip is an important factor in the speed.
The iPhone XS and the iPhone XSMax are equivalent to the upgraded version of the iPhone X, the 512GB version of the iPhone XSMax, priced at 12,799 yuan in China, the most expensive iPhone ever. IPhoneXR is a relatively cheap model with a minimum price of 6499 yuan.
To cater to the Chinese market, push double card slot special edition.
Apple fans have waited for it, though its much later than Android phones to support dual-card dual-stays. The 3 new iPhone released this time support dual card dual standby. In terms of implementation, the global market version is a SIM card plus an eSIM card, and the Chinese market is special edition using dual SIM card slot design. Among them, eSIM card is still in its early stage of development in China, and has not formed a very large scale.
Wu Yiwen, an analyst at research firm Strategy Analytics, believes Apples introduction of dual-card dual-wait is a wise choice that will boost iPhone sales. The dual card dual standby function is very popular in China, India and some African countries. Apples late function is catering to the needs of Chinese consumers.
It is understood that the above iPhone will be booked on the 14 day in China and will be on sale on 21.
After the release of the new product, careful Netizens found that the previous generation of flagship iPhone X has quietly stepped down from the official website, becoming the shortest-lived flagship aircraft in history. According to people familiar with the matter, the iPhone X is not currently sold through official channels, but will continue to be offered by partners (operators, channel providers).
Apples share price rose 0.7% in early trading on Sept. 12, but by the end of the day, the company fell 1.24% to $221.07, with the latest total market value of $1067.8 billion. According to quantitative analysis assistant Kensho statistics, Apples share price fell more than 80% on the day of iPhone release.
Cattle say cant decide whether to start.
Im not sure if Im going to buy it or not, Huang Shi, a mobile phone channel operator in Zhongguancun, Beijing, who worked for more than 10 years, told the Beijing News yesterday. Its generally believed that the new iPhone lacks a bright spot. It feels normal in general.
A Shenzhen mobile phone channel operator said it was already accepting bookings. Bank of China and Bank of Hong Kong would arrive first, XS and MAX would arrive as soon as September 21, XR would arrive as soon as October 26, and other versions would arrive later.
The channel business told reporters that the specific price to be determined after the arrival of the official website price is only a reference, there will be discrepancies.
Because the 64g version has a slightly smaller memory, the 256g version is usually popular, but both XS and MAX256g versions cost more than 10,000 yuan on the official website. He believes that this price may pressure many consumers.
Many channel traders told reporters that it is not possible to predict the price trend after arrival. It may be higher than the official website, or it may be low, Huang said.
Beijing News reporter Yang Li
Trillion dollar market value how to maintain growth?
On Aug. 2, Apples mid-market value exceeded $1 trillion, and 41 days later, Apple held an autumn conference in anticipation. The mobile phone business has always been Apples biggest source of revenue, and in fact, Apples mobile phone is facing challenges in the global and Chinese markets.
The latest data from five research institutes show that in the second quarter of 2018, Huawei surpassed Apple for the first time to become the second largest smartphone manufacturer in the world, lagging behind Samsung. From the increase, apple rose only 1%, while HUAWEI was about 41%, and the overall market shipments declined.
Earlier, apple CEO Cook also stressed the importance of the Chinese market for apple. Apples latest earnings report showed revenue in Greater China was $9.551 billion in the second quarter, up 19% year-on-year, second only to the Americas. However, IDCs second-quarter tracking report on Chinas mobile phone market showed that domestic mobile phone shipments were close to 105 million units, down 5.9% from a year earlier. Apples market share fell to fifth, down 12.5% from a year ago.
Apples third-quarter (second-quarter) earnings report showed sales of 41.3 million iPhones in the quarter, up only 1% from a year earlier. Revenue contributed by iPhone grew by 20% to $29 billion 906 million, or 56.2% of Apple Corps total revenue. Based on this calculation, the average selling price of iPhone reached US $724 during the quarter.
Wu says the iPhone is Apples cash cow business, and the service sector represents the potential for growth. In the second quarter of 2008, Apple services represented by iCloud, AppCare, Apple Music and Apple Store maintained strong growth momentum, which is an important driving force for Apples market value growth. For apple, the growth of service business requires the guarantee of iPhone user base. How to grow and maintain the base number of iPhone users is a challenge for Apple in the context of rising average iPhone prices and increasing competition pressure.
Beijing News reporter Ma Jing
Price more than 10000 needs to be considered.
Apple has always claimed that its loyalty is the highest. In the early morning of September 13, after the launch of Apples new autumn product in 2018, Beijing News reporters interviewed several Apple users, some of whom had reservations about record flagship prices. Mr. Sun of Beijing bought a iPhoneX of 256G a few days ago at the press conference. Autumn new product (Tai Gui) cant afford the best! This is why Mr. Sun explained not buying the new model.
Apples new product after Jobs has been constantly Tucao, this year is still not immune. The iPhone XS and the iPhone XR dont make much sense. The iPhone XSMAX is the only one worth buying at a price of more than 10,000. I really have to think about it. Apple customer Lee thinks the price is high. No innovation, no difference. Wang Fang, a white-collar worker, has little interest in Apples new products. Wang Fang only bought a iPhone8 last year. Double card double play is not attractive, and it doesnt want to change. I will not buy new Apple products, I am not very demanding on mobile phones. I usually listen to songs. User Zhao told the Beijing News reporter that he had just changed iPhone6S to iPhone7. Of course, apple still has loyal users. Ive been waiting for almost a year, and I will buy it this time. Miss Ma told the Beijing News reporter that consumer electronics must buy the latest products. But Miss Ma seems to be a bit shaken about the price of Apples new products. Beijing News reporter Chen Weicheng source: Beijing News Editor: Wang Fengzhi _NT2541
Apples new product after Jobs has been constantly Tucao, this year is still not immune. The iPhone XS and the iPhone XR dont make much sense. The iPhone XSMAX is the only one worth buying at a price of more than 10,000. I really have to think about it. Apple customer Lee thinks the price is high.
No innovation, no difference. Wang Fang, a white-collar worker, has little interest in Apples new products. Wang Fang only bought a iPhone8 last year. Double card double play is not attractive, and it doesnt want to change.
I will not buy new Apple products, I am not very demanding on mobile phones. I usually listen to songs. User Zhao told the Beijing News reporter that he had just changed iPhone6S to iPhone7.