Thanks to the high payment awareness and consumption ability of platform users, Netease cloud music continues to take the lead in digital album sales. Prior to this, the new album of omnipotent Youth Hotel, a trip to forest in southwest Hebei, sold more than 300000 copies in one day on Netease cloud music. At present, it has sold more than 3.1 million copies, breaking the sales record of domestic independent music digital album. After Wang Yibos digital single my world code went online, it took only 2 hours and 20 minutes, and the sales exceeded 10 million. The hot sale of Taylor Swifts new album further confirms the leading edge of Netease cloud music in music content consumption.