Do they choose the second key extension in order to get a new ticket? Everyone who wants to see it has seen it. Will anyone go to see it after so long? Wont these two delayed movies squeeze the layout of other good movies? On these questions, Netease Entertainment exclusively interviewed Dong manager of belle Palace Cinema. She said: in addition to the requirements of the film makers, the attendance rate of other films is not good at present. As long as these two films are properly arranged, they can still sell a lot. Therefore, the cinema itself is willing to arrange films for them, and it is normal that they can continue to postpone..
As for this phenomenon, manager Dong thinks that as long as its a blockbuster movie, its basically like this. For example, eight hundred, wandering the earth, Red Sea Action and battle wolf 2 have all made the same choice - to postpone the box office for the second time. But its basically coming to the end, and its unlikely to reach a new high. The film makers should be in the mentality of taking more box office Go and make your own decision.
2u3001 Different lives in the same period! My sister box office rises, but Chen Jianbin worries about the new film
In addition to the two films left behind by the Spring Festival show, the only popular movie recently is my sister, starring Zhang Zifeng. After it was released on April 2, it has now won 600 million box office. According to manager Dong, my sister has far exceeded the cinemas expectation. We originally predicted that it would be 500 million, but now we cant stop watching 800 million. she also said that this work will be promoted before May Day, because she is not optimistic about the new films that will be released in the future. There are few large-scale films in domestic films this year, which makes the fans have low expectations..
Compared with my sister, the situation of Chapter 11 released in the same period is quite different. Chen Jianbin, a screenwriter, actor and director, issued an appeal to cinemas and fans to give the 11th chapter long-term space. After more than ten days of release, the box office is still a little away from breaking 100 million yuan. Manager Dong told Netease Entertainment that in her cinema, the 11th chapter can be ranked up to nine times a day, and the box office in a single day can sometimes be better than Godzilla. However, as you can see from the ticket platform, most of the cinemas in Beijing only give about three times a day, and the time of each scene is not ideal.
Some netizens even joked that in order to watch the 11th chapter, we need to get up early and be greedy for the dark. Rao Shis work includes powerful actors such as Zhou Xun, Song Jia, Chunxia and Chen Jianbin, as well as newcomers such as Faye Wongs daughter Dou Jingtong. Douban and other platforms have not scored low, but they still fail to pull up the box office. Originally, we had high expectations for the eleventh chapter, and thought it would be the same as anonymous, but after watching it, we found it very difficult. Its a niche film. In terms of expression or other aspects, it doesnt meet the market demand, and its hard to sell well.
When it comes to the blockbuster movies in the past two years, manager Dong said that family ethics movies have always been the mainstream, Chinese audiences especially eat the extreme emotion set, young you , give you a little red flower and Hello, Li Huanying are all depicting the most sincere and pure emotion to the audience. Love and family love all use emotion to drive the box office. On the contrary, movies like the eleventh chapter can not easily meet the emotional needs of the mass audience. Coupled with the presentation of non-commercial idea shooting, the evaluation of incomprehensible often appears. Maybe this is not a problem that Chen Jianbin can solve by calling for a long cinema front
Looking at the current cinemas, there are few foreign language films, Godzilla vs. King Kong has achieved a good result, and the long lost Hollywood blockbusters have slightly inspired 3D party fans. But the most exciting thing for them must be the re Premiere of Camerons classic avatar, which has made history and brought some good news.
Of course, for ordinary cinemas, these benefits cant be enjoyed, and they can only rely on other types of films to generate income. The bad news is that in the face of no special effects movies that dont need special equipment to watch, many fans will choose to wait for the return to online viewing under the cultivation of new habits and fear of the epidemic. This move leads to the decline of offline attendance and slows down the pace of ordinary cinemas to return to the past.
4u3001 The grand scene of cinemas return to work does not appear
Talking about the difficult operation of the cinema, I think of the vision of the cinema people years ago, as long as we dont close down, we will stick to it.. Its a pity that the enthusiasm of watching movies only stays in the Spring Festival festival, this years Spring Festival festival is unreasonable, because it is equivalent to two years of power to burst out, manager Dong said about the situation of watching movies after the new year. Its a pity that popular holidays may return to 70% - 80% of the past, but its too difficult. You can see the box office of Qingming Festival.
As one of the remaining members, manager Dong hopes that the film types of the cinema line can be gradually enriched. I dont know if speed and passion 9 can bring vitality to the cinema as expected, and Hollywood is also gradually recovering. Lets see if they dare to open up and invest in blockbusters in the Chinese market. Theaters are looking forward to it. Finally, when talking about the domestic film market, manager Dong slightly regretted: this year, there are no new films with special expectations. The quality of domestic films is unstable, and there is a lack of high-quality films with appeal and attention. There are too few surprises in the market. I always watch one film and feel disappointed. I have to wait for the dark horse.
As one of the remaining members, manager Dong hopes that the film types of the cinema line can be gradually enriched. I dont know if speed and passion 9 can bring vitality to the cinema as expected, and Hollywood is also gradually recovering. Lets see if they dare to open up and invest in blockbusters in the Chinese market. Theaters are looking forward to it.
Finally, when talking about the domestic film market, manager Dong slightly regretted: this year, there are no new films with special expectations. The quality of domestic films is unstable, and there is a lack of high-quality films with appeal and attention. There are too few surprises in the market. I always watch one film and feel disappointed. I have to wait for the dark horse.