Vulgar marketing of page tour leads 2012 industry to Waterloo

category:Ent
 Vulgar marketing of page tour leads 2012 industry to Waterloo


Brand marketing: rooted in the products own characteristics, standardized marketing

On behalf of Ye you

Bomb data: thousands of servers

Maximum online: 800000

Current situation: beyond the end tour of journey

Among the marketing methods of page games full of meat bombs, the green marketing of Qixiong contending for hegemony which sings farming, picking vegetables, governing the country, and pacifying the sky has become an alternative. Whether it is the joint promotion of online and other websites, or the landing activities with major brands offline, or the pan entertainment route of cooperation with the film and television theme of the great Qin Empire, there is a little more sincerity of not fooling than the impetuous vulgar propaganda of page games. However, Qixiong zhengba is just a bright color in the bustling eye marketing, and the page game industry is hard to return. How Qixiong zhengba can turn the tide with one sides strength has not yet been decided, but its 800000 online can really show that meat ball offensive is not the mainstream of Online game marketing.

Meat bomb: Meat hype, eye-catching

Ye yous representative: a decisive battle in the Central Plains

Bomb data: 4 sets of servers

Top online: 1000 people

Current status: discontinuation

Intermodal transport: single generation, no intermodal transport

A post-90s girl sells her chest as an advertising space to buy a mobile phone. In fact, people who have been in the online game circle for several years all know the mystery of this matter, but they didnt expect to be so open-minded. After seeing a series of planning words on Tencent Weibo, it was finally included in decisive battle in the Central Plains. After thinking about it, we can find that these are duets of decisive battle in the Central Plains and breast girl singing together. Now the game player has stopped serving, and make complaints about the quality of the game, which is very common. This kind of propaganda method is quite different, and later it has been imitated. However, the actual effect is obvious.

Low cost Shanzhai: image mosaic

On behalf of page Tour: a series of similar page tours such as World War II

Bomb data: 6 servers

Top online: 1500

Current situation: struggling to survive

Some of the page tours advertising can be seen at a glance that it is spliced with pictures with high network exposure. Of course, the cost of advertising production is small or zero cost (after all, as long as it can be produced with free software). After the low-cost Shanzhai advertisement was produced, some gimmicks such as the game played by tens of millions of people, the game with the most girls and the beauty spot for picking up girls were added, and then in the form of wide planting and low income, the online Alliance launched a large-scale publicity campaign in order to win the players. In fact, at the first sight of the advertisement, the players are already visually tired. In 2012, it seems that this kind of net marketing has been difficult to achieve its expected publicity effect.

Verbal provocation: vulgar advertising language, pure eye strategy

On behalf of the page Tour: some only vulgar advertising instead of the name of the game page tour

Bomb data: does not constitute market scale

Top online: fast food games

Current situation: struggling to survive

This kind of page tour has a common feature, that is, its advertising language is as explicit as a pornographic novel, and the combination of advertising language and pictures (the characters in the pictures are often constantly shaking) is a vulgar micro film with pictures and texts. In this kind of advertising marketing mode, players are often attracted to click and register in the game by making unique advertisements. However, when the initial temptation of words and pictures is diluted by the game content which is neither pornographic nor violent, how many players can they retain? Not only that, the problem of repeated borrowing of the same advertising language also causes the serious fuzziness of its own brand, so that even if the content of the game is made carefully, it is not conducive to obtain the identity of the players. In 2012, with the improvement of players taste in page games, this kind of advertisement may not get any more besides arousing the disgust of the outside world.

To sum up: just as the online game industry has experienced the stage of grasping the big and letting go of the small, 2012 is a year of great waves for the page game industry. This year, under the background of the intervention of the publishing department and the numbness of the audience, vulgar marketing will gradually decline in the ever-increasing self excitation. Moreover, with a large number of market shares brought by high-end marketing, online game marketing will also change from blindly following to suitable for its own product path. For players, they have lost interest in online games full of pornographic pages, which is more innovative And fresh marketing tactics, offline landing, and cooperation with brands in other fields can arouse their interest. However, the product optimization of the game itself is always the key to the success of the game. For the whole industry, if you dont self-discipline, you can only follow the trend of end game. Although the current market share is still increasing, I believe that if it is not rooted in products and users, it will eventually go to Waterloo. Although the road of formal marketing needs to be explored, it is definitely the inevitable trend of the development of page tour marketing. And the rise and fall of the entire page game industry is quietly determined by the game between vulgar marketing and formal marketing, short-term interests and long-term vision

To sum up: just as the online game industry has experienced the stage of grasping the big and letting go of the small, 2012 is a year of great waves for the page game industry. This year, under the background of the intervention of the publishing department and the numbness of the audience, vulgar marketing will gradually decline in the ever-increasing self excitation. Moreover, with a large number of market shares brought by high-end marketing, online game marketing will also change from blindly following to suitable for its own product path. For players, they have lost interest in online games full of pornographic pages, which is more innovative And fresh marketing tactics, offline landing, and cooperation with brands in other fields can arouse their interest. However, the product optimization of the game itself is always the key to the success of the game. For the whole industry, if you dont self-discipline, you can only follow the trend of end game. Although the current market share is still increasing, I believe that if it is not rooted in products and users, it will eventually go to Waterloo. Although the road of formal marketing needs to be explored, it is definitely the inevitable trend of the development of page tour marketing. And the rise and fall of the entire page game industry is quietly determined by the game between vulgar marketing and formal marketing, short-term interests and long-term vision