Nanjing took the lead in requiring sales offices to ban face recognition and Xuzhou followed suit

category:Finance
 Nanjing took the lead in requiring sales offices to ban face recognition and Xuzhou followed suit


Zhang Bo, President of the branch of anjuke Real Estate Research Institute, said that the face recognition system was installed in the sales office because of the identification of distribution mode. When the new real estate is listed, on the one hand, the real estate enterprises will take the self marketing method, on the other hand, they will also find distribution channels for external cooperative sales. The face recognition system of sales office is to help real estate enterprises judge whether the buyer is a natural visitor or an intermediary channel customer. However, for the sales office, it does not mean that it is legal to identify customers high-tech behavior by collecting face information.

Peoples vision

Many properties have begun to implement the new requirements

In fact, last week, the market supervision division of Nanjing Municipal Housing Security and real estate bureau said hello to some developers and verbally informed them to shut down and dismantle face recognition cameras installed in sales offices. A person in charge of a real estate developer in Nanjing told the daily economic news that the current impact of the regulation is that the face recognition system of the sales office can no longer be used.

A head of real estate marketing General Li Ran told reporters that the sales office uses face recognition system, mainly to define customers. Because most real estate projects use brokers and distribution models, it is necessary to identify the customers who are the customers. As long as you enter the sales office, you can make face recognition comparison to prevent flying orders and double counting of customers visiting channels.

The face is entered into the system for internal management only. The collected customer face information will cycle once a month, and the core logic is that the input system cannot be repeatedly entered. Li Ran stressed that the system will not analyze and sample the collected data, but only make comparison.

There is an urgent need to standardize face recognition technology

More and more application scenarios of face recognition also mean that consumers are more likely to steal face information in the consumer place. Behind many privacy leakage incidents, there is a black industrial chain of personal privacy theft which has caused great security threats to individuals, enterprises and even the country.

In this process, the most important thing is to ensure that private information is not illegally misappropriated. Who will be responsible for the problem of personal privacy? Lawyer Xu Xiaoming believes that if the face recognition system is abused, it may cause losses to the personal and property safety of citizens in case of leakage of relevant information. Therefore, strict market access system should be formulated, and enterprises should strengthen data storage and improve network protection security.

Zhang Bo said that for home buyers, to build up the awareness of protecting their own face information, perhaps in some occasions, the illegal collection of face information will not immediately have a direct impact on individuals, but there are great hidden dangers. For sales offices, the purpose is to identify the source of customers through face information collection, but high technology does not mean that it is legal.

The reporter noted that the draft of the personal information protection law (Draft) issued on October 21 this year further emphasizes that sensitive personal information can only be processed with a specific purpose and sufficient necessity. At present, many sales offices collect the face information of customers through the method of unconscious recognition, which obviously does not inform the parties individually or obtain the explicit consent of the parties. Therefore, it is not necessary and legitimate to recognize the face information, which belongs to the illegal collection of personal information.

At the same time, network security law and Civil Code also make it clear that the collection and use of personal information should follow the principles of legality, legitimacy and necessity, and the collection and use rules should be made public, and the purpose, method and scope of information collection and use should be clearly stated, and the consent of the collector should be obtained. The personal information security specification for information security technology, which was implemented on October 1, this year, further clarifies that before collecting personal biometric information, the personal information subject should be informed of the purpose, method and scope of personal biometric information collection and use, as well as the storage time, and obtain the explicit consent of the personal information subject.

As lawyer Xu Xiaoming said, in order to protect the rights and interests of consumers, it is necessary to standardize face recognition technology and clarify the application boundary and norms. At the same time, the public should also strengthen the awareness of personal privacy protection.