More than 10 days ago, Ding Zhen, a 20-year-old herdsman, happily went to the entrance of the village to buy two barrels of instant noodles. He was so happy that he figured out what flavor he would like to eat first. Half a month later, he finished his homework under the supervision of netizens across the country.
The ridicule of netizens restored the process of Ding Zhens rapid popularity.
In the video, the young Tibetan boy has dark skin, handsome face, clear eyes, real granular skin. With his innocent smile, the perfect combination of wildness and innocence makes the netizens who are tired of watching the exquisite mens group admire him instantly.
Netizens also gave Ding Zhen a nickname - sweet wild boy, describing his appearance as sweet and wild. At first glance, he was wild and rushed to his face, but a smile made peoples hearts melt.
After the short video broadcast, set off the whole network public opinion climax. According to the statistics of Changjiang cloud big data center, more than 2.57 million pieces of Ding Zhen public opinion information were detected in the whole network from November 12 to November 29.
On November 15, @ Sichuan observation online interviewed Ding Zhen. During the live broadcast, he asked questions about Ding Zhens hometown, personal development planning and other hot topics that netizens were extremely concerned about. Several microblog topics derived from this received more than one million reading.
Ding Zhen has become the top network traffic. In a complete mess of his short video, he seized micro-blog tiktok for two weeks, and the exposure of micro-blog topics was over 1 billion, and the volume of the video was nearly 1 billion.
On the other side of Ding Zhens popularity, he signed a contract with local state-owned enterprises as a tourism image ambassador, refusing variety shows and studying hard, and the outside world called for dont disturb this young man Peoples concern and love for Ding Zhen also has calmness and restraint.
Ding Zhens hometown, Litang County, is located in Ganzi Tibetan Autonomous Prefecture (Ganzi Prefecture) in the west of Sichuan Province, with an altitude of 4000 meters. Kangzhoufu is a famous love song in Kangzhou.
After the accidental fire, Ding Zhen also got a local boost. On November 25, Ganzi cultural brigade in Ding Zhens hometown customized a mini documentary film Ding Zhens world for him, which once again hit the whole network.
In the video of 3 minutes and 18 seconds, the beautiful scenery and customs of Litang County in Ganzi Prefecture are skillfully presented in every word and deed of Ding Zhen. Snow mountain, grassland, lakeside horse riding, cattle herding, plateau scenery makes the audience fascinated.
Ding Zhens world not only records Ding Zhens daily life, but also shows the beautiful local scenery. At the same time @ Ganzi cultural tourism and other official blogs have taken the opportunity to launch Ganzi tourism preferential policies, and Sichuan Ganzi A-level scenic spot tickets are free of charge. The number of microblog topics read exceeds 200 million.
Photo source: microblog
On November 26, Ding Zhen, as the tourism image ambassador of Litang County for the first time, appeared at the tourism roadshow promotion meeting of the best destination of Tibetan culture tourism - Litang 2021 in Litang County of Ganzi Prefecture, aiming to attract more people to pay attention to local tourism.
It is understood that with Ganzi as the key word, Ctrip has selected nearly 2000 products, and Ganzi lines such as gneshenshan, Daocheng, Kangding and changqingqingkersi are extremely popular.
Ding Zhens cargo effect can be seen.
Ganzis 8.9 billion local debt is stable?
In the future, will Ding Zhens hometown Ganzi take further actions in the bond market in order to improve tourism supporting facilities after the improvement of tourism revenue generating capacity?
Located in the southeast margin of the Qinghai Tibet Plateau, Ganzi Prefecture was once a typical representative of the three regions, three states deep poverty-stricken areas in China. Due to the remote geographical location, backward economic development and other factors, the overall infrastructure of Ganzi Prefecture is relatively weak.
It is worth mentioning that since 2016, Joy City Holdings of COFCO group has formed a counterpart assistance relationship with Ganzi County of Ganzi Prefecture. Through industrial support, education assistance, wisdom support, consumption assistance and difficulties relief, Ganzi County is provided with assistance.
In addition, according to the bond market observation, there are no urban investment enterprises that have issued bonds in Ganzi. The overall debt repayment pressure of Ganzi government is relatively large, and the economic growth rate is slow.
The new century rating research report points out that among the five major economic regions in Sichuan Province, the economic development level of Northwest Sichuan Economic Zone (including Aba Prefecture and Ganzi Prefecture) is relatively poor.
Photo source: new century rating Research Report
According to the data, in the first three quarters of 2020, the investment in fixed assets in Garze will grow by 0.1%, which is the bottom among all the States and cities in Sichuan Province. In 2019, the economic growth rate of Ganzi will drop by 2.8 percentage points compared with that of the previous year.
According to the new century rating research paper, from the perspective of government debt repayment pressure, the overall repayment pressure of Ganzi government debt at the end of 2019 is relatively large, and the government debt balance at the end of that year accounts for 221.4% of its general public budget revenue and government fund budget revenue in the same period.
Photo source: new century rating Research Report
Specifically, at the end of 2018, the government debt balance of Ganzi Prefecture was 7.7 billion yuan, and the new debt in 2019 was 1.9 billion yuan, including 1.457 billion yuan of new bonds. The bond financing was mainly used for the construction of Yumo Road, maomo Road, sewage and garbage treatment projects, etc. Over the same period, Ganzi Prefecture resolved the hidden debt of 848 million yuan, and the balance decreased to 2.9 billion yuan.
Photo source: enterprise alert
In recent years, the government debt of Ganzi Prefecture has grown steadily, and the maturity distribution is more uniform. From 2020 to 2029, Ganzi Prefecture will have debts of 900 million yuan, 600 million yuan, 900 million yuan, 1.1 billion yuan, 1.2 billion yuan, 2.6 billion yuan, 900 million yuan, 200 million yuan, 0 yuan, 400 million yuan each year.
The short video of Ganzi has brought great attention to Ganzi. The booming tourism industry can promote the development of local economy, and with the enhancement of local financial resources, it will also be helpful for debt repayment.
In an interview with CCTV on November 29, Ding Zhen said that he did not know how popular he was, but he was very happy to be famous and was very happy to be able to do a lot of publicity work about his hometown..
The indirect influence of Ding Zhens popularity should not be underestimated. How much do you think this sweet boy can do for his hometown?
Ding Zhen is very good, but the development of culture and tourism can not only rely on one person
Ding Zhen made his hometown Litang, a 4000 meter high county seat, into the spotlight. A large number of tourists who have been to Ruoergai, Jiuzhaigou, Daocheng Yading and Siguniang mountain have taken advantage of Ding Zhens perspective to see gneshen mountain, boundless maoya grassland and white horse. It is precisely because of the popularity of Ding Zhen that the search volume of Litang on online tourism platforms such as Ctrip has skyrocketed by 620% a week. It is predicted that Litang may become a popular tourist destination during the new years Day holiday. This heat also makes all over the country begin to compete for Ding Zhen, hoping to help their own tourism industry and attract tourists.
In the authors opinion, the simple and lovely Ding Zhen is very good. His popularity is accidental - there is no presupposition that his video will be popular; but his popularity also has its inevitability - the beauty of original ecology is the lack and desire of the people who are under too much pressure. When people pay attention to Ding Zhen, they are actually mapping their own hearts. However, in any case, after Ding Zhen became popular, the competition for him from all over the country is understandable. But can the development and promotion of tourism really be changed by a little guy? Of course not. Ding Zhen can act as a tourist image ambassador to speak for his hometown. However, the real development and development of the cultural and tourism industry still depends on the comprehensive efforts of the operators in the industrial chain from the aspects of infrastructure, marketing, planning and sustainable development.
First of all, the development of culture and tourism naturally requires resources, some of which are formed naturally, while others rely on the blessing and creation of Humanities and arts, both of which can be used. In Ding Zhens video, gnei mountain is 6204 meters above sea level. There are Litang grassland, Letong ancient town u00b7 Qianhu Tibetan village tourist attraction, Baita Park, Lenggu temple, etc. Not only Sichuan, but also all regions have their own unique tourism resources. The key is that the operators should know how to develop and use them reasonably. For example, Wuzhen, a water town, was planned and built by China Youth Travel Service (CYTS) in combination with experts, and stood out among a large number of water town tourism. Therefore, when competing for Ding Zhen, local tourism operators should take some time to think about how to locate and plan the existing tourism resources and develop them scientifically.
Secondly, the cultural and tourism industry needs a certain amount of infrastructure to support. The main elements of tourism industry are food, accommodation, transportation, travel, shopping and entertainment. The most basic elements are food, accommodation and transportation. If it is difficult for tourists to arrive at all, or if there is insufficient accommodation after arrival, tourism business can not be done well. The author once visited a beautiful lake, but to get there, you have to drive for hours, pass through no mans land, which is extremely dangerous, public transportation is not developed, and the number of local guest rooms is not large. In this case, even if you have won over Ding Zhen and obtained a large number of tourists, how can ordinary tourists visit? Even if they arrive, the local catering and accommodation are unbearable. Therefore, before flocking to Ding Zhen, it is necessary for the operators to check the infrastructure and reception capacity by themselves.
Thirdly, the tourism industry needs reasonable marketing and sustainable development. Some people may say that the competition for Ding Zhen, that is to say, is not really to ask this young man to promote tourism all over the country at once. However, it should be noted that excessive marketing will consume resources, and temporary flow and hot search can be achieved. What about the sustainable development after that? We have seen too many short-lived topics and hot people who have fallen into silence after a period of time due to lack of solid internal foundation or excessive consumption. Ding Zhen is a sunny young man, he has too many natural beauty, he needs to learn and improve, let himself become evergreen tree, not Epiphyllum.
Tourism marketing is the same everywhere. Maybe todays online topic can push some scenic spots into hot search. However, whether tourists really buy the bill and whether they can maintain long-term passenger flow needs to be rationalized and promoted. They should not be eager for quick success and instant benefits, and excessive commercialization will eventually lose the simple natural beauty, so tourists will not pay for it.
The author is more gratified to see that the Sichuan Ganzi Litang County Culture, tourism and sports investment and Development Co., Ltd. signed with Ding Zhen has not over marketing at present, and the company even temporarily refused all variety shows that come to visit, because it hopes that Ding Zhen can continue to develop, rather than short-term burning heat.
At the same time, operators should rely on science and technology, vigorously develop smart tourism, and improve efficiency. According to the Ministry of culture and tourism, the ten departments jointly issued the opinions on deepening the Internet plus tourism to promote the high quality development of tourism in recent days. By 2022, the Internet plus tourism development mechanism has been more perfect, and the level of Internet application in tourist attractions has been greatly improved. A number of smart tourist attractions, resorts, towns and cities have been built. By 2025, the integration of Internet plus tourism has been deepened, and the information technology represented by the Internet has become an important driving force for the development of tourism. National 4A and above scenic spots and provincial and above tourist resorts have basically realized intelligent transformation and upgrading. Customized tourism products and services based on network platform are more popular. The total number of tourists received and the scale of tourism consumption increased significantly. Therefore, Ding Zhen is very good. Its natural for everyone to like this young man. However, the development of tourism still depends on the self-cultivation of the operators, and it is the hard truth to grasp the hearts of consumers. Editor in charge of this article: Ding Jiequn_ NB12679
At the same time, operators should rely on science and technology, vigorously develop smart tourism, and improve efficiency. According to the Ministry of culture and tourism, the ten departments jointly issued the opinions on deepening the Internet plus tourism to promote the high quality development of tourism in recent days. By 2022, the Internet plus tourism development mechanism has been more perfect, and the level of Internet application in tourist attractions has been greatly improved. A number of smart tourist attractions, resorts, towns and cities have been built. By 2025, the integration of Internet plus tourism has been deepened, and the information technology represented by the Internet has become an important driving force for the development of tourism. National 4A and above scenic spots and provincial and above tourist resorts have basically realized intelligent transformation and upgrading. Customized tourism products and services based on network platform are more popular. The total number of tourists received and the scale of tourism consumption increased significantly.
Therefore, Ding Zhen is very good. Its natural for everyone to like this young man. However, the development of tourism still depends on the self-cultivation of the operators, and it is the hard truth to grasp the hearts of consumers.