Ten departments encourage a variety of online marketing models

category:Finance
 Ten departments encourage a variety of online marketing models


Zhao Ping, vice president of CCPIT Research Institute, told the daily economic news that in the next five years, changes in Chinas consumption patterns will focus more on online consumption. With the upgrading of residents consumption in the future, Chinas consumption structure will change from commodity consumption to the development pattern driven by both commodity consumption and service consumption. Internet plus tourism as a new form of tourism service has gradually entered the field of vision and has become an important driving force for the transformation and upgrading of tourism industry.

Ten departments proposed to encourage the use of online marketing methods such as live network to promote rural leisure tourism boutique scenic spots. The picture shows tourists visiting an ecological farm in Jinghe Town, Hejian City, Hebei Province

All state-owned scenic spots will be available for online booking by the end of next year

The opinions put forward to speed up the construction of smart tourist attractions. Therefore, it is necessary to formulate and issue guidelines and relevant requirements for the construction of smart tourism scenic spots, make clear the construction norms such as online booking, booking by time, flow monitoring and monitoring, scientific guidance and diversion, non-contact service, intelligent guide and guide, and implement the requirements of limited, reserved and staggered peak. All state-owned scenic spots should provide online booking service by the end of 2021.

The Opinions also put forward that a number of world-class tourist attractions and resorts should be built, and the model of smart tourist attractions should be set up. We will promote the digital construction of rural tourism resources and products, and create a number of National Smart tourism demonstration villages and towns. We should support the use of digital technology in tourist attractions to fully display the cultural connotation of characteristics, and actively create digital museums and digital exhibition halls to improve the tourism experience.

For example, the National Museum and the Dunhuang Research Institute have launched the traveling at home Museum project, which not only allows visitors to see national treasures at home, but also promotes the sales of cultural and creative works in museums. According to statistics, the first live broadcast of Potala Palace attracted 920000 people to watch in one hour, equivalent to 60% of its annual tourist reception.

Sun Jie, CEO of Ctrip group, believes that the epidemic has not stopped people from pursuing a better travel life, but has accelerated the arrival of the era of smart tourism. Smart scenic spots, smart hotels, digital construction, online tour guide, etc., should become the focus of the future development of tourism industry.

Encourage various online marketing modes to promote rural leisure tourism routes

The opinions pointed out that tourist attractions, tourist hotels and museums should be encouraged to cooperate with internet service platforms to build online flagship stores, so as to realize the functions of online ticket booking, tourism information display, member management, coupon group purchase, and sales of cultural and tourism creative products. We encourage the electronic business platform to expand the function of tourism + geographical indications + Internet plus modern logistics, and expand the scale of online sales.

Combined with tourism poverty alleviation, through personnel training or technical assistance and other ways, more tourism merchants in poverty-stricken areas will be promoted to touch the Internet and carry out marketing through live network platform. We will support all regions to establish a scientific evaluation mechanism for tourism marketing and improve the effectiveness of tourism marketing.

Chinas sustained introduction of consumption promotion policies has also stimulated the recovery of tourism shopping. According to statistics, since Hainan implemented new policies such as increasing the amount of duty-free shopping and increasing the types of duty-free goods on outlying islands, from July 1 to October 31, Haikou customs supervised a total of 12.01 billion yuan of tax-free sales on the outlying islands. According to public data, China received 1.933 billion domestic tourists in the first three quarters, which has recovered to 42% of last years, and the willingness of urban and rural residents to travel in the fourth quarter has returned to the level of the same period last year. Dai bin, President of the China Tourism Research Institute, said that relying on the huge domestic tourism market, part of the outbound tourism demand has shifted to China, which has promoted the transformation and upgrading of the tourism industry to a certain extent, and the market for night tourism, rural tourism, self driving tour, peripheral tourism and health tourism has accelerated. At the same time, the development of new urbanization, new infrastructure construction and education and cultivation fields has also greatly boosted the recovery of tourism. The effects of continuously optimized visa policy and GSP travel subsidy policy are being released, which is expected to further promote the recovery and prosperity of tourism industry. Source: Daily Economic News Author: Zhang huaishui, editor in charge: Wang Xiaowu_ NF

According to public data, China received 1.933 billion domestic tourists in the first three quarters, which has recovered to 42% of last years, and the willingness of urban and rural residents to travel in the fourth quarter has returned to the level of the same period last year.

Dai bin, President of the China Tourism Research Institute, said that relying on the huge domestic tourism market, part of the outbound tourism demand has shifted to China, which has promoted the transformation and upgrading of the tourism industry to a certain extent, and the market for night tourism, rural tourism, self driving tour, peripheral tourism and health tourism has accelerated.

At the same time, the development of new urbanization, new infrastructure construction and education and cultivation fields has also greatly boosted the recovery of tourism. The effects of continuously optimized visa policy and GSP travel subsidy policy are being released, which is expected to further promote the recovery and prosperity of tourism industry.