Bad luck? Apple was fined nearly 80 million yuan for boasting about the iPhone

category:Finance
 Bad luck? Apple was fined nearly 80 million yuan for boasting about the iPhone


Photo source: Oriental Fortune

Suspected of misleading publicity

Apple was fined heavily

It is reported that Apple has had improper business practices in the marketing of its iPhone in Italy - Apple has been accused of misleading in its propaganda message that several iPhones have water-resistant features, but it does not say that they only have this capability in some cases. The way the iPhone was sold was considered radical and misleading..

Italian antitrust regulators believe that Apples advertisements designed for iphone8, iphone8plus, iphonexr, iphonexs, iphonexs, iphone11, iphone11pro and iphone11promax advertise that the mobile phone supports a waterproof property up to 30 minutes between 1 meter and 4 meters, which is misleading. Apples message does not clarify that waterproofing is only effective under certain conditions, such as during controlled laboratory tests using static and purified water, rather than under normal consumer conditions.

Italian antitrust regulators believe that Apple prevents consumers from exercising their rights under the warranty law or the consumer law. Based on this, the regulator decided to impose a total of 10 million euros on Apple distribution international and apple Italy.

So far, Apple has not responded publicly.

Apple phones are not waterproof?

It is reported that since the launch of iPhone 7 in 2016, Apple has claimed that the phone has IP67 waterproof function.

Apple Chinese mainland official website shows that the iPhone7 and iPhone7Plus waterproofing effects reach the IP67 level under the IEC60529 standard (the longest 1 minutes of water is placed in the longest 30 minutes). The waterproof effect of iphone12, iphone12mini, iphone12pro and iphone12promax reaches IP68 level under IEC60529 standard (the longest water storage time is 30 minutes in the deepest 6 meters).

But Apple said that splash, water and dust resistance are not permanent, and the protection may decline due to normal wear and tear. The damage of the immersion solution is not covered by the warranty, but the user may enjoy the rights granted by the consumer rights law.

Zhongzhengjun searched Apples official website with waterproof as the key word, and found that as early as 2019, some users asked about iPhone waterproof issues.

In August 2019, a user questioned: the iPhone xsmax Apple promotes water-proof, but it is not waterproof?

Apple replied: the waterproof effect of the iPhone XS and iPhone xsmax reaches IP68 under IEC60529 standard (the maximum water depth is 2 meters and the longest time is 30 minutes). The waterproof effect of iphonexr, iphonex, iphone8, iphone8plus, iphone7 and iphone7plus reaches IP67 level under IEC60529 standard (the maximum water depth of 1 meter can be placed for 30 minutes). Splash proof, water resistance and dust resistance are not always effective, and the protective performance may decrease due to normal wear and tear. Damage to the immersion solution is not covered by the warranty, but you may have the rights under the consumer rights law.

Apple also said the iPhone XS, iPhone XS Max and iPhone XR protect against accidental spills of common liquids such as soda, beer, coffee, tea and juice. If splashed, rinse the affected area with tap water, then wipe and dry the iPhone.

In short, Apples so-called IP67 waterproof may not be as powerful as it is advertised.

According to Apples official website, iPhones and most iPod devices manufactured after 2006 have built-in liquid contact indicators to indicate whether the devices have been exposed to water or aqueous liquids. If the iPhone or iPod has immersion damage (for example, coffee or soft drinks), the repair of the immersion damage is not covered by Apples one-year warranty, but users may have the rights under the consumer rights law. Source: Chen Hequn, editor in charge of China Securities Journal_ NB12679

Source: Apple official website

According to Apples official website, iPhones and most iPod devices made after 2006 have built-in liquid contact indicators to indicate whether the device has been exposed to water or water containing liquids. If the iPhone or iPod has immersion damage (for example, coffee or soft drinks), the repair of the immersion damage is not covered by Apples one-year warranty, but users may have the rights under the consumer rights law.