The city announced: take down face recognition and buy a house without helmets?

category:Finance
 The city announced: take down face recognition and buy a house without helmets?


Mr. Zhang, the president of the Research Institute, said that the face recognition system was installed in the Sales Office of Anbo. When the new real estate is listed, on the one hand, the real estate enterprises will take the self marketing method, on the other hand, they will also find distribution channels for external cooperative sales. The face recognition system of sales office is to help real estate enterprises judge whether buyers come to visit customers naturally or through intermediary channels. However, for the sales office, it does not mean that it is legal to identify customers high-tech behavior by collecting face information.

Photo source: Photo Gallery

Many properties have begun to implement the new requirements

Although the relevant notice of requiring to close and dismantle the face recognition camera installed in the sales office was not found on the official website of Nanjing housing security and real estate bureau, many developers in Nanjing confirmed the authenticity of the news to magnesium editor. According to our understanding, many real estate projects have started to implement the new requirement of Nanjing housing security and real estate bureau, that is, to close or dismantle the face recognition system installed in sales offices.

A head of real estate marketing General Li Ran told magnesium, sales offices use face recognition system, mainly to define customers. Because most real estate projects use brokers and distribution models, it is necessary to identify the customers who are the customers. As long as you enter the sales office, you can make face recognition comparison to prevent flying orders and double counting of customers visiting channels.

The face is entered into the system for internal management only. The collected customer face information will cycle once a month, and the core logic is that the input system cannot be repeatedly entered. Li Ran stressed that the system will not analyze and sample the collected data, but only compare it.

Face recognition technology needs standardization

With more and more application scenarios of face recognition, it also means that consumers are more and more likely to be stolen face information in consumption places. Behind many privacy leakage incidents, there is a black industrial chain of personal privacy theft which has caused great security threats to individuals, enterprises and even the country.

In this process, the most important thing is to ensure that private information is not illegally misappropriated. In case of any problem with personal privacy, who will be responsible? Xu Xiaoming, a lawyer, believes that if the face recognition system is abused, in case of leakage of relevant information, it may cause losses to the personal and property safety of citizens. Therefore, a strict market access system should be formulated, and enterprises should strengthen data storage Storage and improve network security.

Zhang Bo said that for home buyers, to establish a sense of protecting their own face information, perhaps in some cases, face information and illegal collection will not immediately have a direct impact on individuals, but there are great hidden dangers. For sales offices, the purpose is to identify the source of customers through face information collection, but high technology does not mean that it is legal.

The draft of the personal information protection law (Draft) issued on October 21 this year further emphasizes that sensitive personal information can only be processed with a specific purpose and sufficient necessity. At present, many sales offices collect the face information of customers through the method of unconscious recognition, which obviously does not inform the parties individually or obtain the explicit consent of the parties. Therefore, it is not necessary and legitimate to recognize the face information, which belongs to the illegal collection of personal information.

At the same time, network security law and Civil Code also make it clear that the collection and use of personal information should follow the principles of legality, legitimacy and necessity, and the collection and use rules should be made public, and the purpose, method and scope of information collection and use should be clearly stated, and the consent of the collector should be obtained. The personal information security specification for information security technology, which was implemented on October 1, this year, further clarifies that before collecting personal biometric information, the personal information subject should be informed of the purpose, method and scope of personal biometric information collection and use, as well as the storage time, and obtain the explicit consent of the personal information subject. As lawyer Xu Xiaoming said, in order to protect the rights and interests of consumers, it is necessary to standardize face recognition technology and clarify the application boundary and norms. At the same time, the public should also strengthen the awareness of personal privacy protection. Source: Chen Hequn, editor in charge of daily economic news_ NB12679

At the same time, network security law and Civil Code also make it clear that the collection and use of personal information should follow the principles of legality, legitimacy and necessity, and the collection and use rules should be made public, and the purpose, method and scope of information collection and use should be clearly stated, and the consent of the collector should be obtained.

The personal information security specification for information security technology, which was implemented on October 1, this year, further clarifies that before collecting personal biometric information, the personal information subject should be informed of the purpose, method and scope of personal biometric information collection and use, as well as the storage time, and obtain the explicit consent of the personal information subject.