Zhang Bo, President of the branch of anjuke Real Estate Research Institute, said that the face recognition system installed in the sales office originated from the identification of distribution mode. On the other hand, when the real estate enterprises go public, they will also look for new marketing channels. The face recognition system of sales office is to help real estate enterprises judge whether buyers come to visit customers naturally or through intermediary channels. However, for the sales office, it does not mean that it is legal to identify customers high-tech behavior by collecting face information.
Photo source: Photo Gallery
Many properties have begun to implement the new requirements
In fact, last week, the market supervision division of Nanjing Municipal Housing Security and real estate bureau said hello to some developers and verbally informed them to shut down and dismantle face recognition cameras installed in sales offices. The person in charge of a real estate developer in Nanjing told magnesium that the current impact of the regulation is that the face recognition system of the sales office can no longer be used.
Although the relevant notice of requiring to close and dismantle the face recognition camera installed in the sales office was not found on the official website of Nanjing housing security and real estate bureau, many developers in Nanjing confirmed the authenticity of the news to magnesium editor. According to our understanding, many real estate projects have started to implement the new requirement of Nanjing housing security and real estate bureau, that is, to close or dismantle the face recognition system installed in sales offices.
A head of real estate marketing General Li Ran told magnesium, sales offices use face recognition system, mainly to define customers. Because most real estate projects use brokers and distribution models, it is necessary to identify the customers who are the customers. As long as you enter the sales office, you can make face recognition comparison to prevent flying orders and double counting of customers visiting channels.
The face is entered into the system for internal management only. The collected customer face information will cycle once a month, and the core logic is that the input system cannot be repeatedly entered. Li Ran stressed that the system will not analyze and sample the collected data, but only compare it.
In this regard, Zhang Bo believes that for those who have not obtained the permission of the house watchers and used for commercial purposes, they should conduct a strict inventory; or take the behavior of publicizing and collecting information in a conspicuous position of the sales office, and obtain the consent of the house viewer. Otherwise, we should stop the behavior of continuing to shoot the house watchers, because this kind of behavior is suspected of violating the law and regulations.
Xu Xiaoming, a lawyer from Shanghai Haihua Yongtai law firm, told magnesium editor that face information is different from general personal information and ordinary biological information and belongs to sensitive personal information. If the sales office video portrait collection, face and identity information one-to-one correspondence, it involves the abuse of privacy. Once leaked or illegally used, it may cause serious damage to the parties concerned.
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With more and more application scenarios of face recognition, it also means that consumers are more and more likely to be stolen face information in consumption places. Behind many privacy leakage incidents, there is a black industrial chain of personal privacy theft which has caused great security threats to individuals, enterprises and even the country.
Zhang Bo said that for home buyers, to establish a sense of protecting their own face information, perhaps in some cases, face information and illegal collection will not immediately have a direct impact on individuals, but there are great hidden dangers. For sales offices, the purpose is to identify the source of customers through face information collection, but high technology does not mean that it is legal.
The draft of the personal information protection law (Draft) issued on October 21 this year further emphasizes that sensitive personal information can only be processed with a specific purpose and sufficient necessity. At present, many sales offices collect the face information of customers through the method of unconscious recognition, which obviously does not inform the parties individually or obtain the explicit consent of the parties. Therefore, it is not necessary and legitimate to recognize the face information, which belongs to the illegal collection of personal information.
The personal information security specification for information security technology, which was implemented on October 1, this year, further clarifies that before collecting personal biometric information, the personal information subject should be informed of the purpose, method and scope of personal biometric information collection and use, as well as the storage time, and obtain the explicit consent of the personal information subject.