Changan Automobile will stop production after three years of listing, and sell off Yuexiang V5 assets

 Changan Automobile will stop production after three years of listing, and sell off Yuexiang V5 assets

Yuexiang V5 is a compact car owned by Changan, which was launched in 2012, but was forced to stop production in 2015 due to the mild market reaction.

The auction assets are mainly molds and fixtures used in automobile manufacturing. Responsible for the scene to see the goods staff disclosed the main content of the subject.

Changan Automobile confirmed to reporters that at present, the car has already stopped production, but the reason for the sale of assets is not clear.

Because of the Shanzhai Changan Mazda 3, Yuexiang V5, a joint venture company of Changan Automobile, was controversial at the beginning of its listing. Lack of innovation in design, power and control and no bright spots, this 60000 yuan car has been poor sales throughout the life cycle. According to the data, the sales volume of Yuexiang V5 reached more than 6000 vehicles in the second month after it was launched, and then fell into a slump.

At that time, it was around 2014, and the independent car was in the early stage of its rise, and consumers also had higher requirements for vehicle design and performance. The industry generally believes that the emergence of Yuexiang V5 has not been recognized by the market, and has not been able to exchange for the success that Changan wants.

On December 27, 2014, Changan car sales division held the 2015 annual business meeting in Chongqing. The meeting at that time summarized the sales situation of Changan sedan in 2014, and predicted and planned the new car production and sales layout in 2015. The meeting decided to stop production of Yuexiang V5 in 2015.

At the same time, at the meeting, Changan Automobile plans to increase the sales of cs35, cs75 and Yuexiang V7 by a large margin, with 160000, 174000 and 88000 respectively. In the following years, cs75 series has become the walking volume model of Changan Automobile.

When Shanzhai goods and cheap cars are abandoned by the market, for Changan Automobile, Yuexiang V5s assets will also lose the value of existence.

Source: CFA editor in charge: Zhong Qiming_ NF5619