The small motorcycle is the best! More attention should be paid to the trend behind the nearly 9-fold increase in the stock price in more than one year

 The small motorcycle is the best! More attention should be paid to the trend behind the nearly 9-fold increase in the stock price in more than one year

On the shaking, the tiktok, the motorcycle, the motorcycle rider and so on are billions or even billions of players.

Since April, the share price of Chunfeng power has increased by more than 3.5 times, and it is found that institutions often appear in dragon and tiger lists and block trading. In the view of many industry insiders, with the upgrading of consumption, there will be many investment opportunities, especially in the case of high valuation of some traditional consumer stocks, it is particularly important to grasp the new consumption trend.

Spring wind power shares soar

Since May, the stock price has soared by 1.5 times. In the long term, since August last year, the stock price has risen nearly 9 times.

From the perspective of the top ten circulating shareholders, the sports industry of ICBC Credit Suisse managed by Yuan Fang, a 10 billion fund manager, holds 3.1347 million shares of Chunfeng power, 2.094 million shares of schrod alpha core of BOCOM under the management of he Shuai, and 1.3618 million shares of advantageous industries of Bank of communications.

The number of institutional positions driven by spring breeze also increased significantly. The annual report and semi annual report of the fund disclosed the shareholding situation of all the funds. It is found that at the end of last year, 69 funds held 18.22 million shares of Chunfeng power. By the end of June 2020, the number of funds holding Chunfeng power increased to 104, and the number of shares increased to 24.52 million shares.

From the data of block trading and dragon tiger list, the figure of institutions appears frequently. In terms of block trading, in September this year, Chunfeng power had four block transactions, and the buyers were all institutional seats, with a total transaction amount of 19.9439 million yuan. However, on October 28, Chunfeng power once again had a large transaction, with the sellers business department as the institutional seat, with a transaction amount of 10.0134 million yuan.

Judging from the list of dragon and tiger in the second half of the year, on July 17, there were 3 institutional seats in the bought seats and 1 institutional seat in the sold seats, with a total net purchase of more than 50 million yuan. On September 4, Chunfeng power was once again on the dragon and tiger list. The data showed that only two bought seats were institutions, and three of the sold seats were institutions, with a total net sales of more than 30 million yuan.

Mini motorcycle is not the same

From the perspective of operation, Chunfeng power achieved 3.147 billion yuan of operating revenue in the first three quarters of this year, with a year-on-year increase of 31.54%, and the net profit attributable to the parent company was 297 million yuan, with a year-on-year increase of 109.98%. In the first three quarters, the revenue of Qianjiang Motorcycle was 2.661 billion yuan, a year-on-year decrease of 8.64%. The net profit attributable to the parent company was 260 million yuan, with a year-on-year decrease of 13.24%. After deducting the non parent net profit of 189 million yuan, it increased by 82.55% year-on-year.

According to the calculation of Huaxi Securities, the sales volume of motorcycles in China has shrunk in general due to the consumption substitution of automobiles and electric bicycles, as well as the impact of the policy of banning and limiting motorcycles. However, the sales volume of medium and large displacement motorcycles with a capacity of 250cc or above maintains a rapid growth. From January to September 2020, the domestic sales volume will maintain a growth rate of about 60%, and the supply side provides the core driving force. Referring to developed countries and regions, the market scale of medium and large displacement motorcycles still has huge room for improvement: it is estimated that the domestic sales volume of medium and large displacement motorcycles (including domestic and imported models) of more than 250cc in China in 2019 is estimated to be about 140000, and the per capita consumption is only about 1 / 10 of that of developed countries.

Peng Yong, an analyst at CAITONG securities, believes that the era of motorcycles as a means of transportation is gradually gone, and the era of consumption of leisure and entertainment products has come. Leading motorcycle enterprises with strong engine manufacturing capacity and medium and high-end brand building ability can better grasp the transformation and upgrading opportunities of this cycle of motorcycle industry.

Focus on new consumption trends and opportunities

Zhang Xia, chief strategic analyst of China Merchants Securities, said that there are three major types of new consumption trends that deserve attention:

First, with the increase of residents income, the publics health awareness is becoming stronger and stronger.

According to a previous survey by PricewaterhouseCoopers, Chinese consumers are changing their eating habits for health reasons. 90% of them said they would pay more attention to physical health and fitness, 89% said they would pay more attention to diet. In addition, 87% said they would pay more attention to mental health and 85% said they would pay more attention to medical needs.

Fitness, health food market scale growth is higher, and popular health products are frequent. On the one hand, taking the fitness equipment and functional slimming food market as an example, from 2016 to 2020, the compound annual growth rate of fitness equipment market was 9.5%, and that of functional slimming food was 19.9%, with rapid growth of the industry. On the other hand, low calorie, low sugar, low fat and other health foods have become popular, such as Yuanqi forest, Dongshi, etc.

Second, the miniaturization of family structure gives birth to the demand for convenience.

Similar to Japan, Chinas family population tends to be smaller, that is to say, the number of each household is getting smaller and smaller. In 2000, the average number of households in China was 3.46, while that in 2019 was 2.92. The proportion of one person household and two person household increased. Since 2016, the number of convenience stores in China has begun to increase rapidly, which also reflects the demand of household miniaturization for convenience stores and other convenient consumption. In addition, the miniaturization of family structure reduces the risk resistance ability of family, so it will produce higher insurance demand.

Third, the change of consumer groups gives birth to personalized demand. At present, the consumption ability of the post-95 and Post-00s has gradually increased and become an important group leading the consumption trend. They are called generation Z group, born in the Internet age and the era of Chinas economic takeoff. This makes them have the following characteristics in the consumption trend: the proportion of online entertainment consumption and secondary consumption is higher; their worship of European and American brands is reduced, and they are more confident in the national trend and domestic brands. In this context, fashion elements such as Palace Museum Culture and China Red appear in the design elements of domestic brands and even foreign brands, and the domestic products with Chinese elements also receive more popularity. It is suggested that attention should be paid to the change of consumer groups, and the rise of domestic brands and online entertainment consumption should be promoted. Editor: Zhang Yiwen source: Shanghai Securities News Author: Lu Haiqing editor in charge: Zhong Qiming_ NF5619

Third, the change of consumer groups gives birth to personalized demand.

Editor: Zhang Yiwen