Do you charge 40 yuan to wash a down jacket? Does washing cost only account for 10percent of the total profit?

category:Finance
 Do you charge 40 yuan to wash a down jacket? Does washing cost only account for 10percent of the total profit?


However, the high charges of laundry make it labeled as profiteering by the outside world, and various kinds of washing and dyeing service disputes emerge in endlessly. In recent days, the reporter has carried on the investigation to this.

One time investment continuous income

The reporter contacted a number of chain laundry brands. The investment of a laundry brand headquartered in Nanjing, Mr. Xing, said that the investment of laundry mainly includes rent, water and electricity, labor cost, equipment and consumables, and franchise fee. Take a start-up shop in a first tier city as an example. A 20 square meter shop needs to pay 50000 yuan for rent, 22000 yuan for equipment, 20000 yuan for washing and 20000 yuan for decoration. However, 500 households with an average household consumption of 500 yuan can guarantee an annual turnover of 250000 yuan, and the net profit in the first year can reach 138000 yuan, which is higher in the second year.

According to the price lists of major laundries, the laundry price of overcoats and coats is generally between 39 yuan and 109 yuan, and that of fur and mink hair is as high as two or three hundred yuan. According to Ms. Huang, regional manager of a Shanghai based laundry brand, the cost of fur washing in autumn and winter will not exceed 10 yuan, and for each extra piece of laundry, there will be only a small increase in the cost of washing supplies. According to the survey of more than 10000 franchise stores of the brand, the maintenance income of high luxury products accounts for more than 30% of the total revenue of their stores in 2019.

A number of investment promotion personnel of laundry stores have said that compared with clothing stores and catering stores, laundry is a one-time investment, which only needs to pay for fixed equipment, rent and washing products, and there is no need to ship or sweep goods, and there is no risk of overstocking inventory.

Hidden pricing rules

According to the report on the development of Beijing Tianjin Hebei washing and dyeing industry in 2019 issued by the washing and dyeing Professional Committee of the China Federation of Commerce, the annual market demand for washing and dyeing of daily clothes in Beijing, Tianjin and Hebei will reach 240 million pieces / year, and the annual turnover will reach 7.24 billion yuan. The committee conducted a price survey on more than 1000 washing brands in China, and found that there were varying degrees of price fluctuations among different regions, different cities and even different stores.

Mr. Li, manager of an international laundry chain brand in Beijing, revealed that laundry belongs to the community service industry, which means that consumers generally choose services according to the principle of proximity. Then it may appear that the same clothes in different stores of the same brand in different regions will cost totally different laundry prices, because no one will go from Chaoyang to Changping to wash clothes. Mr. Li pointed out that stores will refer to the prices of stores in the same region when pricing. On the one hand, the differences in pricing are caused by the differences in rent and labor costs in different regions, and on the other hand, they are priced according to the consumption level and affordability of surrounding consumers. Under the premise of maintaining the pricing at the regional average level, the pricing standard of laundry is in the hands of stores or brands.

Strong laundry demand and opaque pricing rules make it difficult for the laundry to grasp the pricing power and consumers are in a weak position. However, the emergence of Internet laundry and self-service laundry is expected to change this situation.

Internet access is not only reflected in the penetration of clothing collection channels, but also the emergence of more laundry products based on network technology. 2019 Beijing Tianjin Hebei Development Report of washing and dyeing industry predicts that various forms of operation mode will coexist in the washing and dyeing service of living clothes, and specialty shops such as high-end clothing washing and care, shoes and luxury care shops will continue to emerge; the o2o service mode, self-service laundry, rent sharing and other innovative ways of the washing and dyeing industry will also be accepted by the public.

E-bag washing, which mainly promotes the creative marketing of 99 yuan bag washing, has achieved business coverage in 306 cities. Through thousands of square meters of intelligent washing and care factories and small e-housekeepers, it has created an intelligent cleaning and protection supply chain for more than 20 million family users. U-clean laundry, hi-tech and other technology enterprises also cooperate with washing machine manufacturers to provide self-service laundry service for college dormitories and youth apartments. Users can wash a bucket of clothes at a price of 3-5 yuan by scanning the code. The staff of the washing and dyeing Professional Committee of the China Federation of Commerce pointed out that the laundromat will exist in some universities, hotels and communities, and has great development potential in the future, especially for young people or residents with foreign life experience. Ms. Huang believes that the Internet platform has a good auxiliary effect on the traditional laundry, but it is unlikely to replace the traditional stores. On the one hand, the application scenarios of self-service laundry mode are very limited, and people have a lot of psychological concerns about public washing machines; in addition, making online orders will increase profit splitters, such as platforms, delivery personnel, laundry factories, etc., and the increase of clothing handling parties also means more transaction risks. (reporter Liu Xiaoyan) source: Yang Qian, editor in charge of China economic network_ NF4425

E-bag washing, which mainly promotes the creative marketing of 99 yuan bag washing, has achieved business coverage in 306 cities. Through thousands of square meters of intelligent washing and care factories and small e-housekeepers, it has created an intelligent cleaning and protection supply chain for more than 20 million family users. U-clean laundry, hi-tech and other technology enterprises also cooperate with washing machine manufacturers to provide self-service laundry service for college dormitories and youth apartments. Users can wash a bucket of clothes at a price of 3-5 yuan by scanning the code.

The staff of the washing and dyeing Professional Committee of the China Federation of Commerce pointed out that the laundromat will exist in some universities, hotels and communities, and has great development potential in the future, especially for young people or residents with foreign life experience.

Ms. Huang believes that the Internet platform has a good auxiliary effect on the traditional laundry, but it is unlikely to replace the traditional stores. On the one hand, the application scenarios of self-service laundry mode are very limited, and people have a lot of psychological concerns about public washing machines; in addition, making online orders will increase profit splitters, such as platforms, delivery personnel, laundry factories, etc., and the increase of clothing handling parties also means more transaction risks. (reporter Liu Xiaoyan)