Over 20 billion yuan, the growth rate of the big market is amazing! Youku and Tencent cant sit still

category:Finance
 Over 20 billion yuan, the growth rate of the big market is amazing! Youku and Tencent cant sit still


Fashion toys, also known as art toys or designer toys, refers to those small 3D dolls designed and made by designers and artists to reflect their unique creativity.

According to CCTV financial report, at the scene of a fashion toy exhibition in Shanghai, reporters saw that the exhibition had not yet opened, and a long queue of kilometers had been formed outside. At the moment when the exhibition opened, people in line ran to enter the exhibition and began to rush to buy.

Source: CCTV finance and Economics

At one of the booths, Li Xia is queuing up for her favorite fashion play products. In one morning, she snapped up four fashionable toys, which cost about 2000 yuan. I originally planned 10000 yuan, but I didnt buy it. Many of them are very popular and cant be bought. Li Xia said. The reporter saw that many of the trendy toys on sale at the booths were sold out in just 10 minutes. However, it will soon be seen that some scalpers set up stalls near the booths to resell their newly bought limited fashion toys at high prices.

Many consumers told reporters that fashion toys have social attributes. Visiting exhibitions and searching for goods has become a way of life for them. Zhang Guoxiang is an animation industry employee, now he will set aside about 1000 yuan a month to buy trendy toys.

According to the Research Report of consulting agencies, the retail market size of Chinas tide play will be about 20.7 billion yuan in 2019, and it is estimated that the market size of Chinas tide play will increase to 76.3 billion yuan in 2024.

The astonishing growth rate of chaoqu industry has attracted Internet companies such as Youku, Tencent and bilibilibili to launch chaoqu products and programs with chaoqu elements. And more than 10 funds, such as Sequoia Capital and entrepreneurial workshops, are also accelerating the layout of this market.

Bao fan, chairman of Huaxing capital group, said that the trend toy market is estimated to be at least 20 billion yuan by ourselves, and there should be no problem to reach hundreds of billion yuan in five years.

Source: CCTV finance and Economics

The giant is ready to go public in Hong Kong and sold 27476 blind boxes in the first three quarters

In addition to Youku, Tencent, bilibilibili and other Internet giants involved, bubble mart, a fashion toy company, has a wider and wider capital path. It first listed on the new third board and then sought to list Hong Kong shares. On November 22, bubble Mart passed the hearing of the Hong Kong Stock Exchange and was said to be the first stock in the blind box.

According to the Securities Daily, in its prospectus, bubble Mart called itself a company promoting the culture of fashionable toys, while in real life, many young people still regard it as a synonym for blind box.

Sales channels. As of June 30, 2020, the sales and distribution networks of bubble mart are mainly divided into five categories: one is 136 retail stores mainly located in the mainstream business districts of 33 first and second tier cities in China; the second is 1001 innovative robot stores located in 62 cities, which can provide interactive and interesting shopping experience; the third is online channels such as tmall flagship store, bubble box extractor and Paqu; and the fourth is The fifth is wholesale channels, including 25 domestic distributors and 22 foreign dealers.

According to the economic observer, paopaopao Mart has five sales channels, including retail stores, online channels, robot stores, distributors and wholesale and exhibition of bulk purchase. Until 2019, the sales volume of retail stores is the best in all channels. However, in the first half of 2020, the sales of online channels exceeded those of retail stores, with the sales of online channels reaching 334 million yuan and retail sales of 313 million yuan.

Bubble marts hearing collection data shows that in 2017, the companys total revenue was 158 million yuan, the growth rate of revenue in 2018 and 2019 exceeded 200%, the total revenue in 2019 was 1.68 billion yuan, and the first half of 2020 was 817 million yuan; in terms of net profit, it recorded 1.6 million yuan in 2017, 99.5 million yuan in 2018, 451 million yuan in 2019, and 141 million yuan in the first half of 2020. Bubble Mart outsources the manufacturing of toys, and the gross profit margin is quite high. In the past three years, the gross profit margin has been between 60% and 75%. Behind the growth of revenue and profit is the growth of business scale. By the end of 2017, bubble Mart had only 32 retail stores, compared with 136 by the first half of 2020; by the end of 2017, there were only 43 robot stores, and by the first half of 2020, there were 1001; in 2018, bubble Mart began to go out to sea, and as of the first half of 2020, bubble Mart had 25 Chinese dealers and 22 overseas distributors, and its distribution network covered 16 provinces and 21 seas in China Foreign countries and regions. Daily economic news comprehensive CCTV financial, economic observer, securities daily source: Daily Economic News responsible editor: Yang Bin_ NF4368

Bubble marts hearing collection data shows that in 2017, the companys total revenue was 158 million yuan, the growth rate of revenue in 2018 and 2019 exceeded 200%, the total revenue in 2019 was 1.68 billion yuan, and the first half of 2020 was 817 million yuan; in terms of net profit, it recorded 1.6 million yuan in 2017, 99.5 million yuan in 2018, 451 million yuan in 2019, and 141 million yuan in the first half of 2020. Bubble Mart outsources the manufacturing of toys, and the gross profit margin is quite high. In the past three years, the gross profit margin has been between 60% and 75%.

Behind the growth of revenue and profit is the growth of business scale. By the end of 2017, bubble Mart had only 32 retail stores, compared with 136 by the first half of 2020; by the end of 2017, there were only 43 robot stores, and by the first half of 2020, there were 1001; in 2018, bubble Mart began to go out to sea, and as of the first half of 2020, bubble Mart had 25 Chinese dealers and 22 overseas distributors, and its distribution network covered 16 provinces and 21 seas in China Foreign countries and regions.

Daily economic news comprehensive CCTV financial, economic observer, Securities Daily