Xinhua News Agency talks about Xinba birds nest incident

category:Finance
 Xinhua News Agency talks about Xinba birds nest incident


As a new form of Internet economy, live delivery with goods has rapidly developed into an important means of marketing and drainage. Live delivery of goods is a good classic, but it cant be read wrong. Smart businesses all know that fans dont buy all products out of the need for the products, but also for the hosts love; fans trust a new product they dont know, largely because of the anchors recommendation. However, in order to gain popularity and income, some anchor groups who fish in troubled waters do not hesitate to make false propaganda and exaggerate the product efficacy, which leads to the situation that live broadcast with goods changes into live broadcast with disaster, and all kinds of infringement of consumer rights and interests are increasingly prominent.

Live broadcast, shopping, shopping. Although the form of buying and selling is changing, the essence of fair business logic will not change whether online consumption or offline transaction, push goods or live delivery with goods. The red line of integrity can not be crossed. Cheating and misleading consumers will damage the long-term healthy development of the Internet economy. For a large number of real gold and silver fans, to polish their eyes, pay attention to the protection of rights. Take the birds nest into sugar water. Netizens are waiting to see whether the anchors promise of compensation for fans can be fulfilled. As a new format of fashion, live delivery with goods also needs standard development. The relevant laws and regulations should keep up with the times, and the market supervision departments should further strengthen their actions to suit the remedy to the case of false publicity and difficulty in returning and exchanging goods, and issue regulatory measures in different categories, so that fans can enjoy the peace of mind while enjoying the live shopping. Source: Chen Hequn, editor in charge of Xinhua News Agency_ NB12679

Live broadcast, shopping, shopping. Although the form of buying and selling is changing, the essence of fair business logic will not change whether online consumption or offline transaction, push goods or live delivery with goods. The red line of integrity can not be crossed. Cheating and misleading consumers will damage the long-term healthy development of the Internet economy. For a large number of real gold and silver fans, to polish their eyes, pay attention to the protection of rights. Take the birds nest into sugar water. Netizens are waiting to see whether the anchors promise of compensation for fans can be fulfilled.