Hangzhou Huashang sugar tobacco and alcohol Co., Ltd. confirmed the existence of the meeting minutes, but the relevant person in charge said he did not know the specific situation of the day.
Zhang Wei, general manager of Wuliangye Zhejiang war zone, explained that in the process of brand optimization management, the theater evaluated and optimized the layout of the companys own products, brands and categories in the market area, adjusted and improved customers with poor performance and eliminated those with extremely poor performance. With the deepening of the digital transformation of Zhejiang market, the requirements of refined service terminals and consumers are higher and higher. However, there are a few businesses in the market with poor comprehensive strength, unable to meet the requirements of operating multiple brands at the same time. Businesses choose excellent brands to operate, and enterprises choose businesses with strength and service ability to operate brands, which is an important basis for win-win cooperation between manufacturers. At the same time, he said: the headquarters of the company has always stressed the principle of competition and cooperation. At the same time, we must respect the market law in our business behavior, and act according to the market law is the way of operation.
Luzhou Laojiao expressed dissatisfaction with the matter. In its public response, Luzhou Laojiao said that it would continue to do its own work first, and further regulate the behavior of front-line officers and soldiers in addition to further improving the quality and service. However, on the other hand, although this kind of behavior in the relevant area of a certain liquor enterprise is unknown to be enterprise behavior or personal behavior, no matter which Sichuan liquor enterprise or its employees have such behavior, it is inconsistent with Sichuan provincial Party committee and provincial governments call for Sichuan liquor group development and revitalization of Sichuan liquor strategy. Luzhou Laojiao will truthfully report to the relevant leaders of the provincial Party committee and the provincial government and the industry management department To investigate and respond to the relevant departments.
In addition, Luzhou Laojiao said that such behavior is harmful to the healthy development of the industry and is suspected of violating relevant laws and regulations. Luzhou Laojiao will support dealers according to the situation and further development of the situation, or take up legal weapons with dealers to safeguard rights and interests, maintain healthy market order and maintain the healthy development of the industry. We do not want these behaviors to be true. We also sincerely hope to work with brother liquor companies to promote the healthy and high-quality development of Chinas liquor industry.
According to people close to Luzhou Laojiao, after the incident, the two sides had high-level communication on this matter, but no further results have been found.
In recent years, the industry has become the mainstream of the industry. As an important liquor producing area in China, Wuliangye and Luzhou Laojiao are both one of the six golden flowers of Sichuan liquor. Since 2017, the Sichuan provincial government has launched the Sichuan liquor National project to encourage the competitive development of Sichuan liquor, including Wuliangye and Luzhou Laojiao.
In the view of the industry, behind this event, or the increasingly fierce liquor market competition is driving.
Since the recovery of liquor industry in 2015, the liquor market has entered a cruel stock competition stage, and famous liquor enterprises have also accelerated their penetration into other liquor enterprises markets. For example, the nationalization of Shanxi Fen Liquor focuses on East China and South China, while Luzhou Laojiao accelerates its penetration into the East China market of Wuliangye. In the second half of 2019, Anhui and Jiangsu markets have also been exposed to two famous liquors The situation of enterprises competing for each others channels.
According to Xiao Zhuqing, a liquor expert, during his visit to some dealers, he learned that Luzhou Laojiaos rapid growth in the East China market, especially in Jiangsu and Zhejiang, has brought pressure on Wuliangye, or is also a reason for the incident.
It is worth noting that the situation of choosing one from two is not common in the liquor industry. However, there has always been a secret war between liquor companies. For example, most famous liquor companies will require dealers to make payment in advance, so as to lock in the funds of distributors in advance, so as to achieve the goal of cracking down on competitors and seizing market share.
Source: Chen Hequn, editor in charge of Finance and Economics_ NB12679