Renaults transition to commercial vehicle War I in China: can the golden cup sea lion king shoulder the heavy responsibility?

category:Finance
 Renaults transition to commercial vehicle War I in China: can the golden cup sea lion king shoulder the heavy responsibility?


Before that, Renault group had a comprehensive business layout of passenger cars and commercial vehicles in China, with four joint ventures in China at one time: among them, the passenger car business was mainly in Dongfeng Renault; the other company invested 1 billion yuan in Jiangling groups new energy in July last year to develop new energy passenger vehicles; there was also an Egert new energy company mainly engaged in the research and development of new energy technology The company and Renault hold shares. Commercial vehicle business is in brilliance Renault gold cup.

Brilliance Renault Jinbei said that with the Renault technology, the appearance design, quality and technology of Jinbei haishiwang are obviously different from those of Jinbei in terms of appearance design, quality and technology. Therefore, the joint venture also hopes to redefine LCV (light commercial vehicle) with this product.

The information shows that the appearance of the golden cup sea lion king is 100% manipulated by European design masters. It adopts the Renault U-shaped family face mask design, and integrates the classic design of the golden cup. The overall shape is commercial. The interior of the vehicle is equipped with a 10 inch large screen to create a sense of science and technology. The new car adopts the jass (Jinbei advanced secure system) system, including cage body, integral CCB and Bosch technology In terms of power, Jinbei haishiwang is equipped with 1tzs national six engine and 6mt Aisin transmission. The maximum output power is 100kW, the peak torque is 185nm, and the fuel consumption per 100 km is 8.4l under full load.

In order to better serve the business passenger transport scene, the golden cup sea lion king also adopts the double side sliding door design to save the waiting time for the members of the car to realize fast boarding and alighting; while for the commercial freight scene, it provides 180 u00b0 split tail door design, 548mm minimum floor height of the same level, and 1100kg maximum bearing capacity, so as to improve the loading and unloading efficiency.

Brilliance Renault gold cup said that the brand-new golden cup sea lion king will let Jinbei brand tear off the old Van label. For a long time, Renaults image has always been linked with the low-end brand, but in the eyes of consumers, this is not conducive to the image of the low-end brand. Looking at the domestic light commercial vehicle field, many independent brands have reached more consumers by creating products suitable for business and IKEA or through the strategy of business transfer, including SAIC GM Wuling, SAIC Datong, Jianghuai Automobile, etc. But the gold cup is relatively weak in this respect.

The development of the golden cup brand has been slow in the past. In an interview with the media, CEO of brilliance Renault golden cup Automobile Co., Ltd. said that what the newly established joint venture should do is to speed up as much as possible, we should launch updated products as quickly as possible, quickly adapt to the changes and demands of the market, and quickly upgrade, improve and change our internal and external production lines, products and demands.

According to the plan, by 2023, brilliance Renault gold cup will launch a full range of light commercial vehicles, including five models with core competitiveness covering different market segments. He further said that in the future, the joint venture will gradually launch electric vehicles. In terms of sales volume, brilliance Renault gold cup once proposed that the company should achieve the goal of annual sales of 150000 vehicles by 2022.

It is worth mentioning that the joint venture has specially added a jinbeibyrenault logo on the side of the body of the golden cup sea lion king to reflect Renaults endorsement. This change will also be extended to the subsequent products of the joint venture. However, according to sgomar, for a long time in the future, in addition to adding logo, brilliance Renault gold cup brand will continue to hang the golden cup brand instead of the Renault brand.

At present, brilliance Renault golden cup sea lion king has ushered in the first order. Before the launch conference, brilliance Renault golden cup signed a strategic contract with the trading service platform fastdog taxi app in Shenyang, jointly announcing the strategic partnership. Brilliance Renault golden cup provides 1000 replacement demand support for fastdog taxi Hailing platform. For Renault of brilliance golden cup, this big order may be a good start.

Reporter of Tong Fengliang Economic Observer