Another new force of car making plans for IPO: zero running automobile may land on the science and technology innovation board in the second half of next year

category:Finance
 Another new force of car making plans for IPO: zero running automobile may land on the science and technology innovation board in the second half of next year


Like Weilai automobile and ideal automobile in China, we should strengthen the connection with the capital market. Zero run Auto plans to submit IPO documents in the second half of next year and realize listing on the science and technology innovation board by the end of 2021 or early 2022, and there will be a round of financing before IPO. During the Guangzhou auto show, Wu Baojun, co-founder and President of zero running automobile, said in an interview with the reporter of 21st century economic report.

Since joining zero running in June this year, Wu Baojun has been responsible for enterprise financing and marketing. In Wu Baojuns view, zero running cars have taken a firm foothold this year. First of all, the product has been developed. Secondly, the development vision and strategic direction of zero running are very clear. The most important thing is that this year we have a firm foothold and can expand in the region. The technology has been recognized by consumers and the products have been accepted by consumers. In addition, Zero run has an active user group, and customers fans can participate in many things of the company.

It is worth mentioning that at the Guangzhou auto show, Zero run C11, the third mass-produced model of zero running vehicles, is positioned as a medium-sized pure electric SUV, equipped with Lingxin 01 intelligent driving chip, with a maximum range of more than 600km. It will officially open the pre-sale in December this year, with the official pre-sale price range of 160000-200000 yuan,

The current craze for new cars in the capital market is the prelude to the blowout of the new energy vehicle market. In the price range of 160000-200000, there may be no one to buy fuel vehicles in this market for a moment, or fuel vehicles are not the mainstream choice. All the mainstream car buyers within the price band may turn to electric vehicles.

Regarding the outside worlds doubts about the existence of capital bubbles in the new power industry, Wu Baojun believes that capital itself is a bubble, an amplifier, and ultimately the industry will really remain strong.

According to the current development direction of electric vehicles, if car companies want to survive, the monthly sales volume should reach at least 1000. According to the purchasing power of the target consumers, zero running cars will develop more products to meet the corresponding consumers, and the price should be continuously adjusted.

The following is an excerpt of the interview:

Zero running has gained a firm foothold this year

21st century economic report (hereinafter referred to as the 21st century): why join the zero race?

Wu Baojun: I joined the Zero run by accident. In the past few years, Zero run company focused on R & D with its technical route as its core. It did a good job in battery management, self-developed chips, parts and components products, as well as intelligent level. Chairman Zhu (Zhu Jiangming) made a deep research on electric vehicle technology, which attracted me very much. In addition, I am very optimistic about my determination to make an electric car at zero.

Wu Baojun: on the one hand, the new car (T03) will be on the market. On the other hand, due to the epidemic situation, the companys strategy and development need to make rational planning. It mainly focuses on two areas: marketing and capital. In terms of marketing, we first focus on 30 cities in China, which are not necessarily the first tier cities, but the market where small electric vehicles are more popular and well known. After the lock-in, we will carry out channel construction, brand promotion and customer gathering. At present, the sales volume is about 600 units in June and July, more than 800 units in August and September, and 1700 units in October. This month, it may exceed 2000 units.

In terms of capital, our goal is to get listed on the science and technology innovation board by the end of next year or early after that, which is a big direction. We need to strengthen the docking with the capital market like Weilai and idealist in China. Our current plan is to sort out the data in the second half of next year, and realize listing on the science and technology innovation board by the end of 2021 or early 2022, and conduct a round of financing before IPO.

21st century: can we make a summary of this year?

Wu Baojun: I think this year is a new starting point for zero running. First of all, the product has been developed. Secondly, I think the development vision and strategic direction of Zero run are very clear. The most important thing is that this year we are firmly established and can expand in the region. The technology has been recognized by consumers and the products have been accepted by consumers. In addition, Zero run has an active user group, and customers fans can participate in many things of the company.

21st century: zero running C11 appeared, and the pre-sale was started in December. What are the marketing and channel methods of zero running?

21st century: in the intelligent and electric era, what do you think is the key to automobile marketing?

Wu Baojun: I think the key to auto marketing is word-of-mouth, or interaction with consumers. First of all, we need to have a customer base that responds persistently. For the new forces of car making, maybe cars are not a kind of thing to help create value, but may be a carrier through which to satisfy consumers. Therefore, the core issue is not whether the customer will buy the car, but whether the customer has contact with us and strengthen interaction with it.

Capital is a bubble.

21st century: there has been a upsurge of new energy since July and August this year. What do you think of the pursuit of new energy market?

Wu Baojun: the popularity of new cars in the capital market is the prelude to the blowout of new energy vehicle market. The C11 is also based on this judgment. In the price range of 160000-200000, there may be no one to buy fuel vehicles in this market for a moment, or fuel vehicles are not the mainstream choice. All the mainstream car buyers within the price band may turn to electric vehicles.

Twenty-first Century: many people say there is a big bubble in the capital market. What do you think?

Wu Baojun: I think capital is a bubble. It is an amplifier. Next year, we will continue to pursue capital. The current valuation is much lower than that in the future, at least five times. Finally, the industry with real strength will stay.

21st century: at present, the domestic new energy vehicle market presents a feature: high end vehicles are selling very well, and the end is slightly lower. For example, SAIC GM Wuling Hongguang miniev is also selling well. How do you see this phenomenon?

Wu Baojun: first of all, the price of the high-end market is high enough to support all its performance investment and ensure the product capacity. Low end sales are also good, thanks to the launch of products, the timing of the supply market is very good. Including the zero running T03, on the one hand, the growth of sales volume has our own business factors, on the other hand, the new energy market has entered a relatively mature stage, with the improvement of supporting facilities and user acceptance. In the mature stage of the supply chain and users, it is necessary to have sufficient product strength advantages to stabilize the market.

21st century: from the second half of 2018, the pace of financing has slowed down. Affected by the epidemic situation, many enterprises have not developed smoothly this year. What choice did Zero run make in this process, so that it can stand the test now?

Wu Baojun: zero running has been developing steadily, thanks to Chairman Zhu. When he started his own business, he was in the manufacturing industry, so there was no excessive investment in the process of zero running development. In the process of investment, the premise is to maximize the efficiency of capital, and constantly advance according to his own strength. Therefore, he has been growing in manufacturing cost management. 21st century: how to consider the qualification of zero running? After qualification, will you build your own factory? Wu Baojun: we havent decided whether to build our own factory or not. We have to rely on cost optimization to consider. If purely from the perspective of operation, OEM is more reasonable. If there is a suitable target, for example, because the factory has been idle for a long time, the price becomes cheaper and cheaper. We will also consider the overall cost and the brand of the factory. Source: editor in charge of economic report in the 21st century: Zhong Qiming_ NF5619

Wu Baojun: zero running has been developing steadily, thanks to Chairman Zhu. When he started his own business, he was in the manufacturing industry, so there was no excessive investment in the process of zero running development. In the process of investment, the premise is to maximize the efficiency of capital, and constantly advance according to his own strength. Therefore, he has been growing in manufacturing cost management.

21st century: how to consider the qualification of zero running? After qualification, will you build your own factory?

Wu Baojun: we havent decided whether to build our own factory or not. We have to rely on cost optimization to consider. If purely from the perspective of operation, OEM is more reasonable. If there is a suitable target, for example, because the factory has been idle for a long time, the price becomes cheaper and cheaper. We will also consider the overall cost and the brand of the factory.