Wuliangye requires dealers to choose one from two: they must give up Luzhou Laojiao

category:Finance
 Wuliangye requires dealers to choose one from two: they must give up Luzhou Laojiao


The relevant person in charge of Wuliangye Zhejiang war zone also explained to NetEase Finance and economics, saying that in the process of brand optimization management, the theater evaluates and optimizes the layout of the companys own products, brands and categories in the market area, adjusts and improves customers with poor performance and eliminates those with extremely poor performance. With the deepening of digital transformation of Zhejiang market, the requirements of refined service terminals and consumers are higher and higher. However, there are a small number of businesses in the market with poor comprehensive strength, unable to meet the requirements of operating multiple brands at the same time. Businesses choose excellent brands to operate, and enterprises choose businesses with strength and service ability to operate brands, which is an important basis for win-win cooperation between manufacturers. The headquarters of the company has always stressed the principle of competition and cooperation, and at the same time, it must respect the market law in its operation behavior, and act according to the market law is the way of operation.

As for the behavior of Wuliangye Zhejiang war zone, the relevant person in charge of Luzhou Laojiao told NetEase Finance and economics that this kind of behavior in Wuliangye related areas was unknown to be enterprise behavior or individual behavior. However, no matter which Sichuan liquor enterprise or the employees of Sichuan liquor enterprise have such behaviors, they are not in line with the Sichuan provincial Party committee and governments call for Sichuan liquor to develop in groups and revitalize Sichuan liquor. Luzhou Laojiao will truthfully report the information received to the relevant leaders of the provincial Party committee and the provincial government and the industry management department, hoping that the Department will investigate and verify the situation and make proper response. No matter which Chinese liquor enterprise, this kind of behavior is harmful to the healthy development of the industry, and is suspected of violating relevant laws and regulations. We will support dealers according to the situation and the situation, or take up legal weapons with dealers to safeguard rights and interests, maintain healthy market order and maintain the healthy development of the industry..

According to NetEase Finance and economics, in todays rapid development of market-oriented economy, the two choose one between competitors has already become the norm. However, the reason why the dispute over the dealers of Wuliangye and Luzhou Laojiao has attracted the attention of the liquor industry is mainly due to the identity of the two enterprises as born from the same root. First of all, the two enterprises are well-known liquor enterprises in Sichuan Province, and the two enterprises are also the rotating chairman units of China liquor Golden Triangle Association. The association, led by Sichuan Provincial Economic and Information Commission, was established in May 2012 with Wuliangye, Luzhou Laojiao, Jiannanchun, Langjiu, Shuijingfang and Tuopai enterprises as preparatory initiators.

In recent years, under the background of Sichuan provincial governments vigorous advocacy of Sichuan liquor group heating competitive development, the leaders of the two enterprises have sat together for many times to drink and talk happily. On March 24, 2019, the first working meeting of Sichuan famous liquor alliance was held in Luzhou Laojiao. Li Shuguang, Secretary of the Party committee and chairman of Wuliangye Group, presided over the meeting as the first rotating chairman of the alliance. When Luzhou Laojiao management visited Wuliangye company in October of that year, Li Shuguang also said. Wuliangye and Luzhou Laojiao are neighbors and two brands of high-end Luzhou flavor liquor. Both sides should further strengthen cooperation and cooperation to jointly boost the construction of trillion level food and beverage industry in the province and polish six Golden Flower brands: first, strengthen the cooperation in the promotion of Luzhou flavor; second, strengthen the cooperation in the revitalization of Sichuan liquor; third, strengthen the cooperation in the construction of production areas; fourth, strengthen the cooperation in the construction of production areas The construction of cooperation and exchange mechanism.

It is worth noting that the dealers between Wuliangye and Luzhou Laojiao may be an example. NetEase Finance and economics confirmed from the dealers of Wuliangye and Luzhou Laojiao in many other regions of the country that Wuliangyes other war zones did not issue a policy similar to that of two to one dealers in Zhejiang. A dealer who also acts for the two products told NetEase Finance and economics that Wuliangye and Luzhou Laojiao are both well-known brands in China, and the consumers recognition is relatively high. Therefore, the dealers are certainly not willing to give up any of them. In terms of sales profit and manufacturers rebate, Luzhou Laojiao is more generous, but Wuliangye is a large single product. At the moment when Feitian Maotai is scarce, Wuliangyes puwu is the main product to replace Maotai and the key to drainage.. (Chen Junhong) Wuliangye source: extra editor of Netease: Zhong Qiming_ NF5619

It is worth noting that the dealers between Wuliangye and Luzhou Laojiao may be an example. NetEase Finance and economics confirmed from the dealers of Wuliangye and Luzhou Laojiao in many other regions of the country that Wuliangyes other war zones did not issue a policy similar to that of two to one dealers in Zhejiang. A dealer who also acts for the two products told NetEase Finance and economics that Wuliangye and Luzhou Laojiao are both well-known brands in China, and the consumers recognition is relatively high. Therefore, the dealers are certainly not willing to give up any of them. In terms of sales profit and manufacturers rebate, Luzhou Laojiao is more generous, but Wuliangye is a large single product. At the moment when Feitian Maotai is scarce, Wuliangyes puwu is the main product to replace Maotai and the key to drainage..

(Chen Junhong)

Wuliangye