In addition, there are 16 inheritors of wealth, accounting for 29%. New hopes 40 year old Liu Changs personal wealth increased by 3 billion to 27 billion.
The diversification of real estate enterprises has long been nothing new.
The most familiar ones in the industry are Evergrande, Biguiyuan and Vanke.
Evergrandes car making business is vigorous in the industry. On November 12, Evergrande automobile officially announced that the production bases of Hengda automobile in Shanghai and Guangzhou started trial production and commissioning. According to the previous plan, the two production bases will be able to produce 1 vehicle per minute.
On November 10, Evergrande officially released the hengchi vehicle logo, which explained the source and connotation of the logo by protecting the blue sky, winning the Red Sea, the Oriental lion, and being proud of the world, and stated that by 2025, Evergrande group will build Evergrande into the largest and most powerful new energy vehicle group in the world.
However, there has been a lot of controversy in the industry about Evergrandes car making, and the real reason for the car making has also been questioned. Although Evergrande has not made a positive response to the markets query, it is an indisputable fact that Evergrande loses money and takes land.
According to the financial report data, from 2018 to the first half of 2020, Hengda automobile has accumulated a loss of 8.832 billion yuan in the past three years. According to incomplete statistics of fuel finance and economics, from 2019 to 2020, Evergrande motor took several commercial and residential plots in Tianjin, Luan, Nantong, Shenyang, Guangzhou, Zhengzhou and other cities, with a total amount of 17.7 billion yuan and a land area of more than 3 million square meters.
Country garden is also a high profile robot. Since the founder of country garden, Yang Guoqiang, announced to march into the field of robots in 2018, country garden has successively established two robot companies, namely, construction robot company bozhilin robot and catering robot company Qianxi robot group. The products cover construction robots, security robots, cleaning robots and cooking robots.
At the 22nd China International hi tech fair just past, Qianxi robot group presented a visual performance of intelligent technology for the audience with a number of self-developed catering robots. In early November, bozhilin robot released 9 types of 43 construction robots for a project in country garden in Shunde. According to media reports, these robots have been on duty in batches.
Compared with Evergrande and country garden, other real estate companies engage in sideline business relatively low-key, such as Vanke pig raising. At the Vanke 2020 northern regional media exchange meeting on October 17, Yu Liang first responded to the hot news of pig raising, saying that Vanke entered the pig industry not because pigs are fat and houses are thin, but because customers need us, we should do more.
In addition to property services, long-term apartments, cultural and tourism towns, community pension and other sectors closely related to the main industry of real estate, rongchuangs medical treatment, green land finance, green city agriculture, Xuhuis education and jiazhaoyes E-sports are closely related to the main industry of real estate. The sideline businesses of real estate enterprises are diversified and their concepts are endless. According to the statistics of Kerui research center in 2019, 70% of the top 30 real estate enterprises have issued diversified business strategies; 97% of the top 100 real estate enterprises have diversified business.
However, it is one thing to do sideline work, and whether it can be done well is questionable.
In the view of Liu Ruiguang, vice president of lanrun real estate, real estate diversification is actually a false proposition. According to opinion real estate, Liu Ruiguang said in the theme discussion session of theme forum NO.2: diversified deep water area of Boao real estate forum 2020, the diversification of real estate is basically 80-90% failure.
Choice is more important than doing things. We must respect the rules of the industry for diversification. Diversification to choose an industry and the scale of real estate is basically equal. In addition, the industry should have leading and successful companies. In the forum, Liu Ruiguang said bluntly, real estate people are too proud to do anything with real estate. They take money to smash, advertise, turn around quickly, hire people with money, and bring the best people, the best stars and the best things here, and they will surely succeed.
Evergrande has been losing money continuously, and the robot in country garden still has a long way to go. Whats more, the industry has been questioning the real estate sideline. For the diversified business of real estate enterprises, when can we really enter the harvest period?
Diversified business is in an awkward situation
But in addition to Evergrande football, Evergrandes other sidelines are somewhat embarrassing. Evergrande Bingquan lost 3.946 billion yuan in two and a half years. In 2016, it could only sell at a price of 1.8 billion yuan. In the fields of grain, oil and agricultural and sideline products, which had invested tens of billions of yuan in three years, it was finally sold with 2.7 billion yuan. The photovoltaic power station, which had invested a lot of money, was eventually put to rest.
However, Evergrandes capital story is still being told.
On August 3, the first six models of hengchi were released. The next day, Evergrande healths share price soared, and its market value reached a historical high of HK $320.1 billion, surpassing the domestic leading auto companies SAIC Group and BYD. On August 26, Evergrande health officially changed its name to China Evergrande New Energy Automobile Group Co., Ltd. (hereinafter referred to as Evergrande motor).
On September 15, Evergrande issued 177 million shares at the allotment price of HK $22.65 per share. The total proceeds from the rights issue will be about HK $4 billion. The investors introduced include Tencent holdings, Sequoia Capital, Yunfeng fund and didi travel. Among them, Yunfeng fund is a private fund founded by Ma Yunshen. After the completion of the transaction, Evergrandes shareholding ratio decreased from 74.99% to 72.95% and obtained HK $4 billion in capital.
On September 18, Evergrande Motor announced its intention to issue RMB shares and list on the science and Technology Innovation Board of Shanghai Stock Exchange.
It is not only Evergrande. On November 8, Baoneng automobile Xian base green smart factory was officially completed, and Baoneng extended range electric vehicle rev was also offline on the same day. It is the first model on the new energy xev platform independently developed by Baoneng automobile. On July 6, Fuli also announced that it would participate in Huatai Automobile and jointly develop the new energy automobile industry.
Real estate has entered a stable growth period, and real estate enterprises need new capital growth ports, such as the automobile industry with high output and high income. A senior auto industry anchor told ran Caijing that for real estate companies who like to make quick money, the car industrys plate is big enough.
The robot restaurant in country garden is also very popular recently. On November 11, a number of robots independently developed by Qianxi robot catering group of country garden appeared at the China International hi tech achievements fair.
According to the data, Qianxi group has applied for more than 700 kinds of patents, independently developed more than 80 kinds of robot equipment and software systems, and obtained CR certification of the first system integrated catering robot in China. At present, the company operates 13 robot restaurants in Foshan, Guangzhou, Jiangmen and other places, with more than 200 single machines of various kinds of catering robots, and has realized operation in hospitals, business centers, scenic spots, universities and government and enterprise units in more than 10 provinces and cities such as Beijing, Jiangxi and Shaanxi.
However, it is not clear how much profit the robot restaurant can get at present. An industry person close to country garden experienced the flagship store of robot Chinese restaurant in Zhujiang New Town, Guangzhou, which opened in January. In his opinion, the form is greater than the food itself, which is machine automation. There is no creativity. We cant see the competitiveness compared with traditional restaurants. Maybe adults will try with children.
In addition to the catering robot, the construction robot developed by bozhilin also seems to be going well. Mo bin, President of country garden, introduced at the mid-term performance conference in 2020 that the company has 50 types of construction robots under research, of which 35 have been put into site testing. According to the plan, small batch production will be carried out next year. I believe there will be some business income in 2022.
In the financial reports of 2019 and the first half of 2020, country garden stated that the troika was real estate, robot and modern agriculture, which can be seen from Yang Guoqiangs high expectations for robot industry.
In contrast, Vanke pig breeding, although full of topics, seems to be more robust. In March 2020, Vanke officially established the food business department, which mainly distributed in three major areas: pig breeding, vegetable planting and enterprise catering. On May 7, the food business department openly recruited pig farm development manager, general manager of settlement pig farm, professional manager of pre settlement, development and construction application specialist, pig farm veterinarian, etc.
According to Tianyan survey, Zhuhai Qinshan JIAYE Agricultural Development Co., Ltd., which is controlled by Vanke, will increase three foreign investments in 2020, all of which are pig breeding enterprises with a total investment of only 21 million yuan.
Deng Haozhi, a real estate economist, pointed out to ran finance and economics that the sideline business of Vankes pig raising is actually a relatively normal market-oriented behavior, in which it discovers business opportunities and then tries boldly, with little investment and controllable risks.
As for the situation of pig industry, Vanke Group said to fuel finance and economics, there is no more information in this area for the time being.
In addition to the inter-bank sidelines of leading real estate enterprises such as bihengwan, Aoyuan, a new 100 billion yuan real estate enterprise in 2019, has also been keen on the medical beauty business recently.
On March 18, 2019, Aoyuan health was listed on the Hong Kong stock exchange. In March 2020, Aoyuan health acquired 5% equity of Zhejiang liantianmei; in July, it spent 1.16 billion yuan to acquire A-share listed company Jinghan; in September, it spent 691 million yuan to acquire 55% equity of liantianmei. After the completion of the transaction, Aoyuan health will hold 60% of liantianmei; on November 12, Aoyuan health renamed Jinghan shares as aoyuanmeigu and entered the beautiful health industry.
According to the financial report of the first half of the year, the monetary capital of Aoyuan health in June 2020 was RMB 990 million, including RMB 260 million of short-term bank loans. In other words, Aoyuan health has entered the medical and aesthetic industry in the form of debt.
For the big health industry, Aoyuan Health told fuel finance that it was in the process of structural adjustment and it was not convenient to disclose more information.
New empires money
The general path is to spend a lot of money to buy fast lane.
But Evergrande has not stopped. Xu Jiayins determination to build a car will be out of control in 2019. In January 2019 alone, Evergrande held NEVs, a Swedish electric vehicle company, with us $930 million, Kanai new energy with 1.06 billion yuan, and koniseg, a Swedish sports car brand, with 150 million euro. NEVs acquired Saab in 2012, and established Guoneng automobile in Tianjin in 2015. Hengda increased its capital by 3 billion US dollars and 380 million US dollars respectively in November 2019 and June 2020 to complete the wholly-owned acquisition of NEVs.
Evergrande spent more than 30 billion yuan to get Guangzhou Nansha factory, Sweden Saab intellectual property rights, solid-state battery technology patents, and chaopao brand. This money is very valuable. According to the above car anchor, Evergrande spent money to buy the whole industry chain of cars in a short time, which is unimaginable in the industry. However, he does not like hengchi cars. Saab 93 is an old car 15 years ago, and Evergrande just pastes a new brand, which is different from other companies. The price of 169800 yuan is obviously unreasonable. If it is 69800 yuan, I will consider it.
Real estate tycoons build new energy vehicles across the industry, which is generally believed to be related to the state subsidies for new energy vehicles in the past decade. On April 23, the Ministry of finance, the Ministry of industry and information technology, the Ministry of science and technology, and the national development and Reform Commission clearly extended the implementation period of financial subsidy policy for the promotion and application of new energy vehicles to the end of 2022.
Since 2010, China has implemented subsidy policies for new energy vehicle enterprises and consumers, with a maximum subsidy of 60000 yuan for each pure electric vehicle, and even 100% tax-free for relevant enterprises. The latest data from the Ministry of industry and information technology show that Chinas new energy vehicle production and sales volume ranked first in the world for five consecutive years, and more than 4.5 million new energy vehicles have been promoted, accounting for more than 50% of the worlds total.
Country gardens cross-border robot and artificial intelligence industry is also making efforts to catch up with potential industries in the future.
In July, 13 departments including the Ministry of housing and urban rural development jointly issued the guidance on promoting the coordinated development of intelligent construction and construction industrialization, emphasizing the promotion of building industrialization, digitization and intelligent upgrading, promoting the formation of a number of intelligent construction leading enterprises, and creating an upgraded version of built in China.
Made in China 2025 was proposed in 2015. Yang Guoqiang is full of enthusiasm for intelligent manufacturing and robot era. In 2018, he made a high-profile statement at the companys internal management meeting that in five years, we will invest 80 billion yuan in the field of robots.
According to the 2020 interim report of country garden, country garden focuses on building robots, BIM, new assembly type and related core technologies, and has recruited 3604 excellent R & D talents at home and abroad for the R & D, production and application of construction robots and related intelligent construction equipment, assembly type, etc. it has submitted 2314 patent applications and 567 authorized patents, and has a batch of independent core in key fields Technology.
Compared with Evergrande, Biguiyuans robot is also rocket speed. In June 2018, country garden Shenzhen robot industrial park was established; in July, Guangdong bozhilin robot Co., Ltd. was established; in September, a robot valley will be built in Shunde, Guangdong; in December, Tsinghua University bozhilin Robot Joint Research Institute was unveiled. In May 2019, country garden announced to invest 50 billion yuan to build Changsha Xiangjiang intelligent Valley Project; in the same month, Qianxi robot group was established; in August, foodom robot hot pot restaurant and foodom robot fast food restaurant were put into trial operation.
In order to build robots, country gardens R & D costs have increased year by year since 2018. According to the annual report, from 2017 to the first half of 2020, the R & D expenses of country garden were 693 million yuan, 1.224 billion yuan, 1.973 billion yuan, and 1.03 billion yuan (620 million yuan in the middle of 2019). According to the interim report data in 2020, the total external revenue of other divisions including property investment, hotel operation and other (such as robot intelligent manufacturing, robot catering, community retail and modern agriculture) will decrease by 4.3% from about 1.869 billion yuan in the first half of 2019 to about 1.789 billion yuan in the same period of 2020.
In just two years, country garden has also created a robot empire. Deng Haozhi commented that country gardens move is in response to the call of the state, but there is great uncertainty about whether large-scale investment in a new field can succeed or not, and how the result of the attempt is.
Although the determination to do sideline is very big, but at present, most of these real estate enterprises sideline are in vain.
Evergrande automobile, which looks very brilliant, recorded a loss of 2.457 billion yuan in the first half of 2020, an increase of 23.82% compared with the loss of 1.984 billion yuan in the middle of 2019. According to the annual report, due to the expansion of new energy vehicles, Evergrande motor lost 1.428 billion yuan and 4.947 billion yuan in 2018 and 2019 respectively. Accordingly, as of the first half of 2020, Hengda automobile has accumulated a loss of 8.832 billion yuan in the past three years.
Evergrande, located in the red file, announced on November 8 that it would terminate its restructuring plan with Shenzhen real estate A. strategic investors of 130 billion yuan also roughly completed the negotiation. It was determined that only 3 billion yuan of war investment needed Evergrande to pay the principal for repurchase, and the debt crisis was solved. However, Evergrande, which still has on balance sheet liabilities of 900 billion yuan, sells its houses at a discount of 30% and vigorously promotes the collection of funds. Its cash flow situation is still unsatisfactory.
Therefore, on November 1, Evergrande transferred its 40.96% equity of Guanghui group by RMB 14.85 billion. Previously, Hengda acquired 40.96% equity of Guanghui group through acquisition and capital increase in September 2018, with a total investment amount of 14.49 billion yuan.
In addition to Xu Jiayins 14.85 billion yuan sale of the equity of Xinjiang Guanghui automobile distribution company, in order to reduce the debt, Fuli announced on November 9 that it plans to transfer 70% of the equity of Fuli comprehensive logistics park of Guangzhou International Airport to Blackstone Group with consideration of 4.41 billion yuan. Data shows that Guangzhou Fuli International Airport comprehensive logistics park is the only logistics park project of R & F, which was established in 2007.
Song Hongwei, director general of Tongce Research Institute, told fuel finance that enterprises in East Asia tend to adopt diversified development strategies when they develop to a certain stage. If they choose industries that conform to the trend of the times, the risks will be relatively reduced. There are many successful cases of diversification, but there are several failure cases behind it. There are leading enterprises in every industry. They have accumulated many years of experience, customers and channels. The real estate enterprises suddenly cross-border and face more fierce competition.
Sideline is not easy to do, the reality gives a heavy blow to the real estate enterprises. If the sideline work is not done well, the suspicion of enclosure of land and money is always unavoidable.
Deng Haozhi told fuel finance and economics that many real estate enterprises engage in sideline business, which is a gimmick. They are industries that the country hopes to develop and projects that the government likes, but in essence, they are still for real estate, because industrial projects always have housing facilities. Selling dog meat with sheeps head is a new enclosure mode, which is somewhat deceptive. In the past few years, many industries have been slow to achieve results, but the housing sector has been sold rapidly. Now some local governments have awakened and begun to be cautious and even refuse to take land for these industries.
In April 2019, Evergrande won the northwest plot of Wanqingsha intelligent Internet connected automobile industry demonstration park in Nansha, Guangzhou, with an area of 858000 square meters at the bottom price of 847 million yuan. Then, in August, Evergrande won two commercial land in the park with a floor price of less than 10000 yuan.
According to incomplete statistics of fuel finance and economics, from 2019 to 2020, Evergrande motor took several commercial and residential plots in Tianjin, Luan, Nantong, Shenyang, Guangzhou, Zhengzhou and other cities, with a total amount of 17.7 billion yuan and a land area of more than 3 million square meters.
Evergrande also uses land for financing. For example, in October 2019, Evergrande automobile issued the Evergrande u00b7 hengneng No.1 Evergrande new energy project collective fund plan to raise 1.5 billion yuan of capital. The mortgage was the residential land use right in Luan City, Anhui Province, which was acquired by taoyong company, Mingchi company, Jingbin company and Shenan company, which were held by Evergrande automobile, on June 25, 2019.
Similarly, in September 2018, country garden won 233000 square meters of land in Shunde, Guangdong Province with a base price of 1.34 billion yuan, with a floor price of only 1530 yuan / square meter. It plans to invest 80 billion yuan and build a robot Valley in 2023. Among them, 103000 square meters of land is for commercial and residential use, and 10 residential buildings and 2 service-oriented apartments are to be built.
In addition to the purpose of doing sideline business is not pure, the way real estate enterprises engage in sideline business is not quite right.
According to the analysis of the above car anchor, Li wants to be a new energy vehicle. He has a full understanding of the industry and only says that he can make money in ten years. Xu Jiayin certainly cant wait for ten years. He wants to fast in and fast out in the way of real estate. Under the speed of Evergrande, the industry finds him unreliable. In his opinion, Xu Jiayin ignored the brand built in the automobile industry for 100 years. Without the brand, there would be no premium. Konisege is not enough to cheat the Chinese people.
Yang Guoqiang also emphasizes country garden speed. Qianxi restaurant plans to mass produce about 5000 single robot devices by 2020, and construction robots also hope to achieve mass production in 2020. This obviously does not conform to the industry rules, as can be seen from the frequent changes in the top management of bozhilin.
In July 2018, Shen Gang, chief engineer of FANUC Robotics Research Institute, became the first CEO of bozhilin, but he left office in less than one year in May 2019. Then, Siemens executive Zhou Xiaotian joined bozhilin and resigned in September 2019, less than four months later.
The reason is that people in the industry believe that it has something to do with Zhang Ying, the president of the real estate sector, Zhu Jianmin, the vice president, and Zhang Zhiyuan, the CEO. The internal staff of bozhilin have disclosed to the media that Zhou Xiaotian left because of the contradiction with Zhang Ying. It is difficult to apply the conventional thinking of the real estate industry to the research and development of robots.
It seems that real estate enterprises can do a good job in sideline business, which is questionable.
Data show that Greenland finance was established in 2011, and Geng Jing, a senior financial practitioner, joined the company in 2014, and the companys business scale reached 20 billion yuan in that year. At present, the company has obtained diversified financial licenses including banking, securities, trust, payment, network small loan, etc. According to the annual report of 2019, Greenland finance has realized a net profit of 3.06 billion yuan and an asset scale of 40.54 billion yuan. In the first three quarters of 2020, the total profit of Greenland was 22.8 billion yuan, an increase of 2.5% over the same period of last year, while the total profit of financial industry was 2.5 billion yuan, with a year-on-year growth of 10%, accounting for 11% of the total profit.
The Research Report of Huaxi Securities (12.430, - 0.22, - 1.74%) shows that, stepping on the green space of three red lines, as of the end of the third quarter, the asset liability ratio after excluding advance receipt was 53.2%, 1.6 percentage points higher than the same period last year, and the net debt ratio was 183.45%, 10.4 percentage points higher than the same period last year. Recently, Shenzhen Qianhai Tianji Fortune company has been thunderstruck, which also leads to the fact that the capital chain of Greenland Chengdu project is broken. It is worth paying more attention to whether the greenbelt, which is deeply in debt predicament, can break through by sideline business.
Real estate companies are becoming more and more popular, but whether they can be as brilliant as the real estate owners and let the big guys make a lot of money is still unknown.
Yang Huiyan has been the richest woman in China for four consecutive years_ NB12679
Yang Huiyan has been the richest woman in China for four consecutive years